Christina Pitts
Ankeny,IA
Summary
Experienced media strategist adept at developing and executing comprehensive media plans. Utilizes data-driven insights and creative thinking to drive impactful campaigns. Collaborates with teams to achieve measurable results and remains adaptable to changing needs. Proficient in media planning, digital marketing, content creation, audience analysis, and strategic communication. Recognized for reliability and flexibility in dynamic environments.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Media Strategist
Hatch
12.2023 - Current
- Conducted thorough market research to identify emerging trends and inform media recommendations.
- Developed comprehensive post-campaign reports highlighting successes achieved through various tactics included in each strategy devised during the planning stage.
- Collaborated with creative teams to develop impactful ad content that resonated with target audiences.
- Analyzed campaign performance data to optimize media strategies and improve overall results.
Marketing Manager
Best Home Services
05.2022 - 11.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Regional Marketing Manager
Discovery Senior Living
06.2021 - 04.2022
- Promoted programs, products and services with multi-channel strategies.
- Collaborated with sales teams to align marketing efforts with overall business objectives.
- Implemented data-driven decision making, resulting in improved campaign performance and efficiency.
- Developed strong relationships with key stakeholders, fostering mutual trust and support.
- Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
Marketing Account Manager
Mail Services, LLC, An MCG Company
02.2019 - 05.2021
- Managed budgets effectively while prioritizing resources toward high-impact initiatives.
- Enhanced client relationships through regular communication, timely project updates, and proactive issue resolution.
- Managed multiple marketing accounts simultaneously, ensuring seamless coordination and execution of campaigns.
- Collaborated closely with sales teams to align marketing efforts with overall business objectives, ensuring cohesive messaging and maximum results.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Manager of Marketing and Events
Bath Planet of Central Iowa
07.2016 - 12.2018
- Spearheaded trade show participation resulting in valuable leads generation which led to increased sales conversion rates.
- Achieved cost savings by negotiating favorable contracts with vendors, reducing overall marketing expenditures without sacrificing quality or impact.
- Coordinated public relations efforts, including press releases, media outreach and event management to increase brand awareness and positive coverage.
- Collaborated with other departments like sales, product development teams in order to ensure alignment of goals across the organization.
- Evaluated competitor activities to stay ahead of industry trends while adjusting marketing tactics accordingly.
Marketing Manager - Call Center Manager
Bix Basement Systems
01.2014 - 06.2016
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Marketing & Advertisment Sales Representative
River Basin Publications
01.2012 - 12.2013
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Print Production Planner
American Spirit Graphics
08.2005 - 12.2011
- Developed production schedules according to deadlines for existing orders and sales forecasting.
- Coordinated material procurement efforts, ensuring on-time availability of components for uninterrupted production cycles.
- Planned and established production schedules and optimized control levels for diversified manufacturing operations.
- Reviewed inventories, tracked production statuses and ordered materials to foster consistent availability and production schedule adherence.
- Presented updated order and production status reports to sales staff and management.
Graphic Designer
Visionary Services, Inc.
01.1999 - 01.2005
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Conceptualized creative designs for print materials, banners, and signs.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Education
BS - Marketing
Upper Iowa University
01.2012
ASS - Graphic Arts
Des Moines Area Community College
01.2000
Skills
- Media Buying
- Web Analytics
- Marketing Communications
- Presentation support
- Strategic communications
- Digital Marketing
- Social Media Marketing
- Market Research
- Social Media Management
- Media Plans
- Social Media Strategy
- Multimedia Editing
- Campaign Management
Certification
- Google Ads Search Certification
- Google Ads Video Certification
- Google Ads Display Certification
Awards
- Cum Laude
- Google Ads - Measurement Certified
Timeline
Media Strategist
Hatch
12.2023 - Current
Marketing Manager
Best Home Services
05.2022 - 11.2023
Regional Marketing Manager
Discovery Senior Living
06.2021 - 04.2022
Marketing Account Manager
Mail Services, LLC, An MCG Company
02.2019 - 05.2021
Manager of Marketing and Events
Bath Planet of Central Iowa
07.2016 - 12.2018
Marketing Manager - Call Center Manager
Bix Basement Systems
01.2014 - 06.2016
Marketing & Advertisment Sales Representative
River Basin Publications
01.2012 - 12.2013
Print Production Planner
American Spirit Graphics
08.2005 - 12.2011
Graphic Designer
Visionary Services, Inc.
01.1999 - 01.2005
ASS - Graphic Arts
Des Moines Area Community College
BS - Marketing
Upper Iowa University
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