Christina Ruiz

As Owner & CEO, led all aspects of business operations, driving sales growth,
elevating customer service, and overseeing recruitment, hiring, and training.
Strategically directed the company to achieve operational excellence and
sustained success.

Accelerated occupancy growth through strategic sales leadership, high-
impact referral partnerships, and proactive community engagement. Served
as the primary marketer and liaison within the community, worked closely with
families to overcome challenges and deliver a positive experience for residents
and families.

Directed high-impact sales and marketing strategies, securing 2016 Presidents
Club recognition as a top-10 community nationwide. Led the region in resident
retention and net gains, consistently outperforming targets.

Established and nurtured strong relationships with a network of referrers.
Served as the key point of contact for families, setting care expectations and
effectively navigating complex dynamics. Collaborated with Care Managers to
ensure the timely delivery of high-quality elder care

Managed company operations to ensure peak efficiency and productivity, creating
policies aligned with business goals. Led company-wide HR initiatives,
including policy development, employee onboarding, terminations, and payroll
management. Resolved customer service issues and provided strategic
support to the CEO.

Recruited and hired employees, driving the entire process from screening
and interviewing to qualification verification and client scheduling. Expertly
managed and resolved work-related challenges, including scheduling conflicts,
employee coaching, performance reviews, and terminations.

Recruited and placed temporary employees across diverse industries,
ensuring alignment with client needs. Spearheaded employee performance
management, including targeted coaching, constructive feedback, and
terminations. Fostered strong relationships with hiring managers and efficiently
resolved complex staffing challenge

Led customer service operations for a large client base, efficiently resolving
complex claims and billing issues. Managed key HR functions, including
conflict resolution, employee training, recruitment, payroll processing, and
terminations. Oversaw office operations, ensuring a collaborative and highly
productive work environment.

Led and supervised sales and customer service teams, achieving sales
goals and maintaining a 100% NPS score through prompt issue resolution.
Managed all HR functions, including recruitment, training, and employee
conflict resolution, while ensuring compliance with company standards.
Oversaw marketing campaigns, financial operations, and inventory control,
driving operational efficiency and customer satisfaction.