Summary
Overview
Work History
Education
Skills
Timeline
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Christina Russell

Christina Russell

Marietta,GA

Summary

Hardworking goal-oriented leader with distinguished experience in hospitality, marina and fitness industries. Prepared to bring 20+ years of progressive experience to drive profits, increase market shares and strengthen brand development.

Overview

15
15
years of professional experience

Work History

Performance Center Director + Celebrity Trainer

DDP Yoga
07.2014 - 03.2020
  • Maintained oversight of the daily operations of the fitness center, retail store and staff.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Conceptualized, scheduled, and instructed group fitness classes and personal training for celebrity & local clients.
  • Planned private and local community social events to grow membership and foster organizational partnerships
  • Managed payroll/invoicing and other administrative responsibilities for owner Diamond Dallas Page.
  • Planned, scheduled and tracked infomercials, advertisements and social media.
  • Spearheaded B2B and B2C sales and marketing efforts that led to an overall growth from $3M to $7.3M during my tenure.

Marina Director

Bahia Mar Yachting Center
02.2005 - 05.2014
  • Supervised the operations of a prestigious 245-slip super-yacht marina & fuel dock.
  • Provided leadership and direction to a team of 15, including day-to-day task prioritization/delegation and regular performance evaluations.
  • Planned and allocated a substantial $15M budget leveraging expertise in budgeting, financial reporting and sales.
  • Drove brand development via social media during acquisition by Blackstone Inc and rebranding as LXR Marinas.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Coordinated the planning and execution of successful marina events, including the Fort Lauderdale International Boat Show that attracted 100,000 annual attendees, 1000 exhibitors, and 1300 yachts on display; generating $1.79 billion in economic output throughout the state of Florida
  • Enforced full compliance with USCG regulations as the Facility Security Officer.

Education

Bachelor of Science - Merchandising & Buying Operations

Florida State University
Tallahassee, FL

Skills

  • Contract Negotiation
  • Operations Management
  • Business Development
  • Event Planning & Coordinator
  • Social Media Marketing & Branding
  • Events Logistics Management
  • Vendor Management
  • Brand-Building Strategies
  • Staff Leadership
  • Site Visits
  • Team Building
  • Marketing and Promotions

Timeline

Performance Center Director + Celebrity Trainer

DDP Yoga
07.2014 - 03.2020

Marina Director

Bahia Mar Yachting Center
02.2005 - 05.2014

Bachelor of Science - Merchandising & Buying Operations

Florida State University

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Christina Russell