Christina Saenz

• Develop and execute executive Events and Programs for Workday
• Lead manager for Workday's sponsorship at the AT&T Pebble Beach Pro-Am, including but not limited to contract negotiation, budget, audience acquisition (including invite and website build), evening functions, and onsite execution.
• Owned multiple pieces for The Memorial Golf Tournament, including evening functions, Workmate program, and a giving and doing event.
• Assisted on Workday's annual Executive Symposium at Workday Rising conference.
• Worked directly with and supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, and proposal development for various events.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Created detailed timelines and budgets for events to meet all deadlines.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Coordinated with sales and marketing teams to promote events.
• Oversaw event registration process by collecting and tracking attendee information.
• Developed and distributed event surveys to gather feedback and assess event success.

• Work with the Director of Events to plan, coordinate and execute Adaptive Live 2020
• Develop and work with creative on the Adaptive Live registration site, the exhibitor resource center, speaker resource center, and the Adaptive Live website
• Manage external vendors, negotiate contracts, attend weekly meetings and provide regular event updates to help with keeping everyone on task and timeline
• Work with other teams to identify, recruit and manage the best speakers and agenda for over 100 conference and training sessions.
• Work with partners and internal staff to create an exhibitor prospectus that offers the most value for the partner

Reporting directly to the Sr. Director, Global Events while managing national and regional events and sponsorships – including (but not limited to) booth design and setup, staffing, logistics production and research for on and offsite meetings, preparing and maintaining budgets, contract negotiation, pre and post event communication to clients and staff, and establishing solid relationships with vendors and customers.

• Responsible for regional user groups for existing client base and Executive Briefings for net new prospects
• Manage the annual user conference with 500+ attendees, consisting of clients, prospects, partners, 15 vendors, and staff. Working with a cross-functional teams to manage event logistics, event marketing, event registration (online and mobile) and housing, conference program and speakers, receptions, and networking/social events within the conference
• Manage 3 annual regional user group conferences, attendance ranging from 30-150 attendees.
• Create new and update existing collateral pieces for commerce, security and financial services products – ranging from single sheet documents and brochures to multiple page playbooks
• Work with Product Management teams to update existing clients on product features and developments
• Deploy digital marketing initiatives through Eloqua Marketing Automation – creation of emails, landing pages, campaigns, forms, segments, etc.

• Organized and executed Sequoia Retail Systems' user group meeting for Sequoia customers in 2012, 2013, 2014, 2015 and 2016. Each year gaining 25% more customers in attendance.
• This included creating and maintaining budget, searching for the event location in and out of state, negotiating contracts with all vendors, finding local entertainment, marketing the event, creating and sending out invites and information, tracking attendance, choosing food options, designing welcome baskets for guests, purchasing and arranging travel for Sequoia staff and customers, and overseeing all daily meetings during the event.
• Organized and executed Sequoia Retail Systems' end of the year events for 75+ Sequoia employees in 2011, 2012, 2013, 2014, and 2015 under or at budget either on a cruise ship or at local locations. Negotiated group airfare and searched and purchased individual tickets for all attendees in other years. Organized transportation, scouted restaurants, hotel venues, and group activities for employees.