Krystyna (Christina) Sanson

• Reached out to potential customers via telephone, email, and in-person inquiries.
• Generated new business with marketing initiatives and strategic plans.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Developed key relationships with hoteliers, tourism boards and suppliers offering product with our Brands.
• Quarterly Group growth in business totaling 151% for the year
• Negotiated and closed long-term agreements with new clients in assigned territory covering 6 states in the southeast - GA, AL, TN, NC, SC, MS.
• Performed client research and identified opportunities for account growth.
• Represented company and promoted products at conferences and industry events.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Kept meticulous client notes and updated account information in company databases.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Developed and implemented strategic plans for business growth, resulting in increased revenue.
• Delivered compelling sales presentations to prospective clients, highlighting unique value proposition of our Brands, destinations, products and services.
• Management of diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
• Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
• FAM Trips: developed and hosted over 100 familiarization trips within our worldwide portfolio
• Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
• Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Built relationships with customers and community to establish long-term business growth.
• Managed accounts to retain existing relationships and grow share of business.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Prepared sales presentations for clients showing worldwide destinations, product offerings and website training.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Costa Rica Dream Adventures and Level 4 Marketing Group

• Connected with prospects through trade shows, cold calling and local-area networking.
• Managed team of sales representatives, providing guidance, coaching and support.
• Worked with Meeting and Incentive planners in Atlanta through Level4Marketing on group and corporate sales

• Generated new business with marketing initiatives and strategic plans, cold calls, phone calls and in-person sales calls.
• Represented company and promoted products at conferences and industry events.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Management of diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Managed accounts to retain existing relationships and grow share of business.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Prepared sales presentations for clients showing success and credibility of products.
• Engaged in product training, demonstrations, and consumer awareness.

• Achieved regional sales objectives by coordinating and developing successful strategies, and servicing accounts to strengthen and grow business relationships.
• Increased sales by 100% during tenure
• Participated in weekly sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Trade show representation to grow awareness of new destinations for both Brands-Delta Vacations and Certified Vacations.
• Targeted new accounts and group business.
• Established and maintained strong relationships with Delta Airlines' marketing and business managers as well as tourist boards and hoteliers.