Christina Smith
Bel Air,MD
Summary
Dynamic Market Retail Account Executive at Comcast Advertising with a proven track record of increasing business by 60%. Expert in strategic selling and client account management, fostering strong relationships and driving campaign success. Adept at performance tracking and team training, delivering tailored solutions that enhance client satisfaction and engagement.
Overview
11
11
years of professional experience
Work History
Market Retail Account Executive
Comcast Advertising
09.2022 - Current
- Managed client accounts, ensuring alignment with advertising objectives and campaign performance.
- Developed tailored advertising solutions, enhancing client engagement and satisfaction.
- Collaborated with cross-functional teams to optimize campaign strategies and execution methods.
- Analyzed market trends and competitive landscape to inform account strategies and recommendations.
- Increased book of business by 60% through strategic client acquisition and relationship expansion.
- Brought on 10 new business clients, contributing to sustained revenue growth.
- Earned President's Club recognition after first full year for outstanding sales performance.
Campaign Manager
Comcast Advertising
04.2018 - 08.2022
- Developed and executed multi-channel advertising campaigns, enhancing brand visibility and market reach.
- Analyzed campaign performance data, driving strategic adjustments for optimal results and client satisfaction.
- Collaborated with cross-functional teams to align campaign strategies with client objectives and market trends.
- Managed budget allocations and resource planning, ensuring efficient use of advertising spend across channels.
- Mentored junior team members, fostering skills in campaign management and analytical reporting techniques.
- Implemented innovative tools for tracking campaign effectiveness, streamlining reporting processes for stakeholders.
Client Relationship Manager
Brook Financial Group
04.2015 - 03.2018
- Cultivated strong client relationships through proactive communication and personalized service approaches.
- Maintained detailed records of all client interactions, ensuring accuracy in account management and reporting activities.
- Developed strong rapport with clients through consistent follow-up and attention to detail.
- Facilitated smooth onboarding experiences for new clients, guiding them through product setup and training procedures.
- Strengthened client relationships by maintaining regular communication and addressing concerns promptly.
- Served as primary point-of-contact for questions or concerns from clients during ongoing projects.
Education
Associate of Arts - Business Administration And Management
The Community College of Baltimore County
Essex, MD06-2007
Skills
- Brand awareness
- Performance tracking
- Cross-selling strategies
- Customer service
- Team training and development
- Budget planning
- Strategic selling
- Sales analysis
- Marketing strategy
- Business development
- Business administration
- Client account management
Timeline
Market Retail Account Executive
Comcast Advertising
09.2022 - Current
Campaign Manager
Comcast Advertising
04.2018 - 08.2022
Client Relationship Manager
Brook Financial Group
04.2015 - 03.2018
Associate of Arts - Business Administration And Management
The Community College of Baltimore County