Christina Stoltz
Lancaster,PA
Summary
Dynamic and results-oriented sales management professional dedicated to revitalizing sales operations and optimizing procedures for maximum profitability and client acquisition. Proven track record in enhancing sales processes to streamline workflows and strengthen overall performance. Multifaceted leader with a keen analytical mindset, committed to building and guiding high-performing teams that drive success. Adept at fostering a collaborative environment that encourages innovation and continuous improvement.
Overview
17
17
years of professional experience
Work History
Creative Development Strategist
KRAE Creative & Talent
04.2025 - 10.2025
- Developed and implemented strategic sales plans to enhance market penetration and revenue growth.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
Sales Manager
Stoner Graphix
10.2023 - 04.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Negotiated contracts with vendors and suppliers, ensuring best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Boosted client retention by developing and implementing comprehensive account management strategy.
- Leveraged CRM tools to maintain accurate records of client interactions and transactions.
Vice President of Sales and Marketing
PCI Auction Group
05.2017 - 10.2023
- Created strategic service roadmaps for new initiatives
- Drove company branding efforts to increase market presence and brand recognition
- Supported business development efforts and coordinated with marketing team on special campaigns
- Facilitated business by implementing practical networking techniques
- Managed accounts to retain existing relationships and grow share of business
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Set weekly goals for inside sales representatives
- Identified new business opportunities to expand client base
- Built relationships with customers and community to establish long-term business growth
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services
- Compiled and analyzed data to determine approaches to improve sales and performance
- Increased profits through providing excellent customer service, following established guidelines, and auditing sales reports
- Implemented systems and procedures to increase sales
- Wrote engaging and successful marketing, advertising and website copy
- Identified appropriate marketing channels and target customers for campaigns
- Developed campaigns and specific marketing strategies for clients
- Updated social media platforms with latest news and corporate details
- Transformed corporate website and social media platforms to better engage customers and promote sales
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
- Developed sales strategy based on research of consumer buying trends and market conditions
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Increased annual sales by 5-10%.
Assistant Manager
Visionsworks
11.2011 - 04.2017
- Set up attractive displays, shared current promotions and offered excellent customer service to increase satisfaction
- Filed claims with vision and medical insurance companies to garner payment for optical services
- Instructed patients on proper insertion, removal, and cleaning techniques for contact lenses
- Suggested optional items such as lens coatings and lightweight lenses to improve patient experience with eyeglasses
- Learned new catalog of items to present current options to patients
- Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences
- Measured patients' faces for bridge, eye size and temple length to select comfortable frames
- Contacted patients when eyeglasses or contact lenses arrived in store and assisted with final fitting
- Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies
- Made hiring recommendations to increase company's productivity and profitability with quality workers
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service
- Recognized staff for contributions to company success to foster engagement and increase productivity
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals
- Helped with planning schedules and delegating assignments to meet coverage and service demands
- Established objectives to offer team members clear roadmap to help company achieve overall goals
- Resolved customer complaints while prioritizing customer satisfaction and loyalty
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques
- Solved customer challenges by offering relevant products and services.
Hostess
Lancaster Brewing Company
02.2011 - 09.2011
- Cultivated positive guest relations by managing information and orchestrating speedy seating
- Took reservations and to-go orders by phone, answered customer questions and informed of accurate wait times
- Assigned patrons to tables suitable for needs and restaurant section rotation
- Collaborated with kitchen to inform customers of wait times and answer questions about food
- Worked with front of house staff to move tables and adjust seating to accommodate groups with special requests
- Documented reservations and communicated changes to guests
- Used cash registers and credit card machines to cash out customers
- Informed servers of newly seated parties for speedy service
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness
- Supported servers, food runners and bussers with keeping dining area ready for every guest
- Answered customer questions about hours, seating, and menu information
- Applied comprehensive knowledge of wine, cider and beer to increase daily beverage sales
- Watched dining area staff to evaluate server loads and calculate accurate wait times.
Server/Bartender
Union Station Bar & Grill
06.2008 - 11.2010
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers
- Used slow periods to restock supplies, ice, trays and delivery bags
- Bussed and reset tables to keep dining room and work areas clean
- Checked identification for minimum age for sale of alcoholic beverages
- Cultivated warm relationships with regular customers
- Worked with POS system to place orders, manage bills and manage complimentary items
- Explained menu items and suggested appropriate options for food allergy concerns
- Applied comprehensive knowledge of wine, cider and beer to increase daily beverage sales
- Asked customers for feedback, solved problems and filled drinks throughout meal
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs
- Crafted special drink and cocktail menu items for seasonal offerings
- Kept alcoholic beverages well-stocked and organized to meet expected demands
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
Education
Bachelor of Business Administration - Business Administration and Management
Elizabethtown College
Highschool Diploma -
Conestoga Valley High School
Skills
- B to B sales
- Sales processes
- Direct sales
- Review of contracts
- Coaching and mentoring
- Analytics and SEO
- Sales Strategies
- Digital marketing
- Branding
- Media relations
- Staff Management
- EOS
- Sales Reporting
- Sales Planning
- Client Relationship Management
- Lead Generation
- Sales Tracking
- Account Management
- Business Development
- Project Management
- Documentation And Reporting
- Sales Development
Timeline
Creative Development Strategist
KRAE Creative & Talent
04.2025 - 10.2025
Sales Manager
Stoner Graphix
10.2023 - 04.2025
Vice President of Sales and Marketing
PCI Auction Group
05.2017 - 10.2023
Assistant Manager
Visionsworks
11.2011 - 04.2017
Hostess
Lancaster Brewing Company
02.2011 - 09.2011
Server/Bartender
Union Station Bar & Grill
06.2008 - 11.2010
Highschool Diploma -
Conestoga Valley High School
Bachelor of Business Administration - Business Administration and Management
Elizabethtown College