As a dynamic leader in the legal industry and a visionary professional, I’ve continuously pushed boundaries, delivering transformative results and creating innovative business solutions.
My expertise spans building and leading start-ups, driving strategic business growth, and fostering strong partnerships that redefine industry standards. Through my professional ventures, I’ve consistently identified and capitalized on opportunities, positioning myself as a forward-thinking leader with a passion for operational excellence and client success. Whether in legal services or business development, I’m dedicated to reshaping the landscape with a focus on innovation, efficiency, and impactful outcomes.
Overview
14
14
years of professional experience
8
8
Certificates
Work History
Founder
Monumental Legal Group
Irvine, California
01.2025 - 01.2026
Developed comprehensive marketing strategies to enhance brand visibility and engagement.
Led cross-functional teams to execute integrated marketing campaigns successfully.
Provided strategic direction for the company's overall marketing strategy based on market conditions and competitive landscape.
Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
Managed relationships with key stakeholders to align marketing initiatives with business goals.
Boosted sales by developing new product marketing strategies.
Created reports on market analysis, competitive intelligence, and customer segmentation to inform strategic decision-making.
Reported regularly on KPIs such as ROI, CPA, CTRs to senior management and board members.
Oversaw budget allocation for marketing projects, ensuring efficient resource utilization.
Managed annual marketing budget to align with strategic business objectives.
Negotiated contracts with agencies and suppliers to optimize advertising activities and align with marketing objectives.
Organized trade shows across multiple cities in order to promote company offerings directly to customers.
Generated monthly performance metrics and analytical reports, reviewing, and communicating marketing campaign successes to clients.
Mentored junior team members, fostering skill development and professional growth.
Reviewed legal documents for accuracy and adherence to firm policies.
Led legal strategy development for organizational compliance and risk management.
Directed negotiations for high-stakes contracts and agreements.
Advised executive leadership on regulatory changes impacting operations and strategy.
Implemented training programs for staff on legal best practices and compliance issues.
Reviewed and approved internal policies to align with legal requirements and industry standards.
Reviewed relevant documents including contracts, agreements and reports to identify potential risks or areas of improvement.
Led cross-functional projects involving multiple stakeholders within the organization.
Prepared monthly reports detailing pending cases and ongoing negotiations.
Provided guidance on complex legal issues related to business operations in multiple jurisdictions.
Assisted senior management in developing long-term plans for the organization's growth strategy.
Collaborated with functional departments across the organization to ensure alignment between business objectives and legal obligations.
Conducted due diligence reviews for proposed investments and acquisitions..
Legal Consultant
Self-Employed
11.2024 - 01.2025
Conducted thorough legal research to support client cases and strategies.
Collaborated with legal teams to develop effective strategies for client representation.
Drafted and reviewed contracts to ensure legal validity and clarity.
Analyzed client contracts and drafted amendments to ensure compliance with applicable laws, protecting client interests and mitigating potential liabilities.
Developed strategies for resolving disputes through alternative dispute resolution processes such as arbitration or mediation.
Collaborated with outside counsel on complex cases requiring specialized knowledge or expertise.
Worked with attorneys and legal staff to support medical cases such as malpractice and workers' compensation.
Monitored changes in legislation that could affect a client's operations or contractual obligations.
Reviewed advertising campaigns for compliance with FTC regulations, minimizing legal risks and enhancing client reputation.
Provided training sessions on legal best practices and regulatory updates.
Director of Quality Assurance & Fulfillment
Legalcalls
Sacramento, CA
12.2021 - 11.2024
Executed regular audits to verify compliance with industry regulations and internal policies, reinforcing organizational integrity.
Analyzed customer feedback to identify areas of improvement in product or service quality.
Assessed training needs within the organization to enhance quality control capabilities.
Partnered with other departments to devise strategies that elevate overall product or service quality.
Managed Quality Assurance team members by providing direction, motivation, coaching, and mentoring.
Developed and implemented strategies to increase sales and market share.
Identified potential clients, built relationships, and negotiated contracts.
Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
Developed and executed lead generation strategies to increase qualified leads by 20%.
Analyzed customer data to identify trends in the market that could be used for targeted campaigns.
Monitored industry news and competitor activities to develop new lead sources.
Coordinated with sales teams to ensure timely follow-up on all qualified leads.
Conducted A and B testing of various landing pages, emails, and other materials for higher conversion rates.
Analyzed website traffic using Google Analytics and Adwords to optimize keyword targeting and ad placement.
Utilized CRM systems for tracking and reporting on key metrics such as cost per lead and close rate.
Reviewed existing processes and identified areas of improvement related to lead generation efforts.
Developed relationships with external vendors who provided additional leads or services related to our business needs.
Conducted research on industry trends, competitor activities, and customer needs.
Created and implemented effective lead nurturing campaigns with email marketing, content marketing, webinars, and other tactics.
Client Success Marketing Manager
Crossbridge Global Partners Inc.
Remote
10.2020 - 01.2021
Generated over $30,000 in revenue by identifying and pursuing new business opportunities within six months.
Established client relationships by anticipating needs and identifying optimal offerings to drive positive outcomes.
Communicated with clients via phone calls and online meetings to ensure satisfaction and keep all parties informed of changes.
Assessed customer issues, researched solutions, and implemented corrective actions to enhance satisfaction.
Resolved client software and hardware issues by diagnosing problems and implementing effective solutions.
Assessed monthly reports to review client activity and identify opportunities.
Aligned with teams in other departments to create offering meeting the needs of lucrative clients.
Director of Operations
Marriott Irvine
Irvine, CA
10.2019 - 10.2020
Directed the operations and logistics of a multi-million dollar business.
Managed day-to-day operations of a large staff in multiple departments.
Developed and implemented operational policies to enhance efficiency.
Managed and trained department managers, enhancing overall team effectiveness.
Worked with management team to develop operational goals aligned with business strategy.
Created policies and procedures for improved workflow processes.
Coordinated logistics for events and meetings, ensuring seamless execution of hotel operations.
Led safety audits and compliance checks for operational standards.
Provided leadership and guidance to subordinate managers and supervisors.
Ensured compliance with applicable laws, regulations, industry standards.
Monitored progress by establishing plans, budgets and measuring results.
Reviewed financial statements and sales reports, identifying trends to inform operational decision-making.
Event Manager
The Ritz-Carlton, Marina Del Rey
Marina Del Rey, CA
10.2017 - 10.2019
Coordinated event logistics for high-profile gatherings at a luxury hotel.
Managed vendor relationships to ensure quality service and timely deliveries.
Developed event themes and layouts to enhance guest experiences.
Collaborated with sales teams to create tailored event packages for clients.
Oversaw on-site event execution, ensuring seamless operations throughout events.
Conducted post-event evaluations to refine future planning processes.
Provided support to attendees before, during, and after the event as needed.
Served as primary contact person responsible for responding to inquiries about events.
Coordinated with vendors to ensure timely delivery of materials for events.
Organized venues, budgets, guest lists, catering, and event timelines.
Managed on-site logistics during events, such as registration set-up, audio and visual equipment setup and breakdown.
Maintained relationships with existing partners while cultivating new ones.
Attended and participated in industry events.
Collaborated with marketing teams to create promotional materials for events.
Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
Supported accurate financial recordkeeping by closely checking bills and approving payments.
Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
Sourced speakers and special guests for wide range of corporate, industry and charitable events.
Selected catering services for different types of events, balancing cost, menu and term options against client demands.
Oversaw logistics including venue selection, catering, transportation, and accommodation arrangements.
Monitored event trends and competitor activities, adapting strategies to maintain competitive edge.
Conducted post-event evaluations, gathering feedback to measure success and identify areas for improvement.
Utilized event management software to streamline registration, accommodation, and scheduling processes.
Coordinated with cross-functional teams to align event objectives with corporate branding and marketing strategies.
Negotiated contracts with vendors, securing favorable terms and cost-effective services for event essentials.
Coordinated with IT department to ensure reliable technology setup for presentations and virtual events.
Managed accounts and worked to continuously develop new revenue from existing clients.
Maintained adherence to client-event requirements through delegation, prioritizing and management of production phases from concept to execution.
Researched potential locations for upcoming events.
Ensured compliance with applicable laws and regulations related to event planning and operations.
Organized transportation schedules for staff members working at the event.
Hired and trained staff for cross-functional assignments and verified employee knowledge of specific procedures related to each event type.
Designed and maintained spreadsheets documenting vendor, facility, and guest information.
Met with potential clients to perform site inspections and give tours of facility, meeting rooms and offered activities.
Planned travel arrangements for speakers or VIPs attending the event.
Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
Created detailed timelines for the execution of each event.
Assisted in developing strategies to increase attendance at events.
Front Desk Supervisor
Renaissance Hotel
Long Beach, California
08.2016 - 11.2017
Supervised front desk staff and ensured high-quality customer service.
Addressed guest inquiries and resolved issues promptly and professionally.
Trained new employees on hotel policies and procedures.
Collaborated with housekeeping to ensure room readiness for arrivals.
Implemented efficient workflow practices to enhance front desk operations.
Supervised daily operations at the front desk including check-ins and checkouts, reservations.
Developed policies and procedures related to front desk operations.
Shift Supervisor
Starbucks
Grafenwoehr , Germany
07.2015 - 08.2016
Trained staff of 5 baristas on new smoothie program, enhancing service offerings and customer experience
Assisted store manager with recruiting, interviewing, and hiring baristas, contributing to team development
Resolved customer disputes with tact and professionalism
Checked temperatures of freezers, refrigerators and heating equipment to ensure proper functioning
Adhered to recipe and presentation standards for specialty coffee drinks
Set up, adjusted, and maintained machines to ensure optimal production and meet daily operational demands
Performed store opening and closing procedures, including setting up registers and checking products
Cleaned equipment, disposed of waste, closed registers and carried out other closing audits
Front Desk Agent
US Army Lodging Hotel
Grafenwoehr , Germany
02.2012 - 06.2015
Greeted incoming guests, issued room keys, and provided information on policies and amenities to enhance guest experience
Answered phone calls, routing to appropriate guest or department to ensure efficient communication
Developed vast knowledge of local area to provide guests with information about dining options, arts, and culture, and entertainment
Processed credit card transactions during the check out process
Posted charges, updated accounts, and issued bills to departing guests, maintaining accurate financial records
Balanced accounts and conducted nightly audits to keep bookkeeping current
Attended training in customer service, conflict resolution techniques, and safety procedures to remain current on new requirements and procedures
Education
Bachelor of Science -
University of Erlangen-Nuremburg
Germany
09-2014
Skills
Mass tort expertise
Staff training
Client Success & Strategic Partnerships
Sales development
Customer acquisition
Revenue generation
Marketing strategy
Digital marketing
Brand management
Sales growth strategy
Go-to-market strategy development
Campaign management
Direct marketing campaigns
Advertising campaigns
Media buying
Content strategy
Web analytics
Marketing analytics
Data analytics
Trends analysis
Market analysis
Market Knowledge
Investor relations
Contract Negotiation
Financial Management
Regulatory and Legal compliance
Legal Compliance monitoring
Risk management
Performance reporting
Operations Management
Operations oversight
Cross-functional leadership
Cross-functional collaboration
Organizational Development
Strategic Planning
Policies and procedures development
Training and Development of Staff Members
Stakeholder management
Analytical and critical thinker
Microsoft office suite expert
Quantitative and qualitative market research
Case studies
Creative direction
Market research
Excellent written and verbal communicator
Effective communicator and public speaker
Ethics and integrity
Relationship Development
Market strategy
Effective communicator
Performance metrics analysis
Product lifecycle management
Accomplishments
Issued by Crystine Wesson · Jun 2019 5 Star of the Quarter Reward Nominee //Associated with The Ritz-Carlton Hotel Company, L.L.C.
Volunteer-Plan International Aug 2018 - Mar 2023 · Children Advocacy Coordinator - Lead advocacy efforts and engaged stakeholders to advance the organization’s mission.