Christina Teckman

Buyer 1, Apparel (July 2013 - November 2022)

• Buyer for Designer & Celebrity Brands, Swimwear and Outerwear totaling in $80M in volume.
• Diane Gilman Achievements: highest sales volume in an apparel Today's Special doing $4.9M on the day (09/2013), and largest year for the brand at $88M (2014).
• Successful high profile launches with Giuliana Rancic, Melissa McCarthy, Sheryl Crow, Hillary Scott, and Cyndi Lauper.
• Managed a team with direct reports consisting of Assistant Buyers and Merchandise Trainee. Worked closely with team on development and growth.
• Maintained close vendor partner and on-air talent relationships.
• Produced buys through product development/ assortment sorting, effectively negotiating costs, and managing open to buy.
• Traveled frequently t0 NY for market trips, also attended trade shows annually.
• Managed the fill scope of the businesses to execute category vision, achieve sales, profits and inventory management.
• Collaborated with cross functional teams throughout the organization to ensure top results in health if the business and execution on-air.

Assistant Buyer, Celebrity Brands (April 2010 - July 2013)

• Support in managing and launching high profile Celebrity Brands.
• Assisted buying team in selection of product assortments and development.
• Negotiated buying terms with vendors (price, quantity, delivery terms, and markdown money).
• Worked closely with QA team to assure fit and quality meets HSN standards.
• Presented and assisted with preparations for merchandising style outs and TS meetings.

Merch Trainee, Footwear (May 2008 - April 2010)

• Supported the merchandising strategy and helped in maximizing effectiveness by providing support and assistance to the buying team.
• Created purchase orders and item numbers using established systems.
• Track vendor shipments of samples and inventory to ensure timely delivery.
• Administrative support to the buying team (scheduling vendor appointments, preparing ad hoc reports, maintenance of vendor files and routine correspondence).

Network Fashion Stylist, (October 2006 - May 2008)

• Execute live apparel shows through styling individual brand's vision.
• Work closely with Producers to streamline a successful on-air presentation.
• Conduct end of show recaps for management.
• Work with Merchandising on implementing brand vision.

• Expanded customer reach through social media & marketing including Google ads, email marketing, social posting, chamber and special events.
• Adapted business strategy in response to changing market conditions. Improved profit margins by carefully analyzing sales data and adjusting pricing strategies accordingly based on demand fluctuations or competitor activity.
• Maintained accurate financial records, including sales reports, expense tracking, and budget management.
• Boosted customer satisfaction by providing exceptional service and addressing any concerns promptly.
• Developed loyal customer base by consistently delivering high-quality products and personalized service.
• Addressed customer complaints effectively, resolving issues quickly to maintain overall satisfaction levels among clientele.
• Established strong relationships with vendors, leveraging these connections for exclusive access to new products and negotiated discounted pricing.
• Hired trained, and supervised a team of employees, fostering a collaborative work environment focused on achieving store goals.
• Managed administrative tasks for all three businesses under the Legendary umbrella such as payroll, taxes, and bookkeeping.
• Built and maintained websites through Shopify and Wordpress to support all businesses.
• Worked front of house at shop doing customer service, sales, negotiations, creating quotes/ purchase orders, maintaining clean and attractive showroom, and managing inventory.