Summary
Overview
Work History
Education
Skills
Websites
Languages
Work Preference
Work Availability
Timeline
BusinessDevelopmentManager

Christina Vega

Silver Spring,MD

Summary

Experienced Events and Marketing Manager with a proven track record of orchestrating successful events and campaigns. Adept at developing and executing strategic marketing initiatives to enhance brand visibility and drive engagement. Skilled in managing diverse teams, budgets, and timelines to consistently deliver exceptional results. Committed to fostering meaningful client relationships and surpassing organizational goals through creativity, innovation, and meticulous attention to detail.

Overview

16
16
years of professional experience

Work History

Marketing & Events Manager

Simpli
09.2023 - 04.2024
  • Enhanced tenant engagement with innovative marketing campaigns for various initiatives across a diverse portfolio of more than 25 properties.
  • Ensured seamless integration of all portfolio content into the tenant experience app maintaining accuracy and consistency with the brand voice.
  • Coordinated seamless communication between internal departments and utilized job-related software create standard guidelines and implement best practices to increase efficiency and productivity regarding programming, event management, outreach and integrated marketing strategies.
  • Analyzed post-event data, utilizing insights gathered to inform decisions regarding future marketing efforts.
  • Balanced multiple priorities simultaneously while maintaining focus on delivering high-quality results in a fast-paced environment.

Senior Experience Manager

Simpli
04.2023 - 09.2023
  • Aligned company objectives with individual goals, fostering a collaborative environment that prioritized teamwork and collective success.
  • Fostered open lines of communication among team members encouraging collaboration towards shared departmental goals.
  • Established strong relationships with clients, fostering loyalty and maximizing client satisfaction through exceptional service delivery.
  • Conducted regular evaluations of team performance, providing constructive feedback and tailored coaching for continued development.
  • Maintained thorough understanding of industry trends allowing early identification of potential opportunities or challenges.
  • Managed key accounts with diligence and professionalism, ensuring the highest level of service was consistently delivered.

Experience Manager

Simpli
03.2021 - 04.2023
  • Created a customized event plan for 8 individual properties, aimed at enhancing the tenant experience and resulting in a 65% increase in tenant engagement.
  • Launched and managed property-specific workplace experience apps consistently creating fresh and relevant content including local happenings, property specific updates, exclusive tenant events, in-app giveaways and retailer partnership offers. Grew the user base from launch to 1400+ individual users in the first year.
  • Created customized events for 8 individual properties, including wellness initiatives, interactive workshops, and social events, resulting in a 65% increase in tenant engagement at the building.
  • Established strategic partnerships with external vendors, broadening service offerings while maintaining quality standards.

Sr. Sales Manager

Bowlero
01.2018 - 03.2021
  • Mentored 6 junior sales professionals across 7 properties in advanced selling techniques resulting in overall team success totaling $4 million in annual B2C revenue.
  • Conducted in-depth candidate screenings and spearheaded on-site onboarding for newly hired team members
  • Collaborated closely with the marketing team to develop targeted campaigns to potential decision makers within a two mile radius of each property.
  • Accomplishments: Increased overall sales revenue by $250,000 by implementing effective sales strategies and building strong client relationships.
  • Nurtured a pipeline of over 100 monthly prospects, consistently meeting or exceeding annual sales targets.

Director of Events

Hill Country Hospitality
06.2015 - 08.2017
  • Booked both onsite and offsite events for diverse clients, managing budgets ranging from $500 to $30,000.
  • Streamlined event logistics and enhanced event experiences with meticulous floor plans and custom event decor details based on client needs while maintaining company standards.
  • Developed comprehensive event proposals tailored to specific client needs, demonstrating a deep understanding of their objectives and priorities.
  • Boosted total sales by 30% through the establishment of a strong outreach program which consisted of cold calling, in-person concierge drops and a targeted email strategy
  • Enhanced marketing efforts and business development through curated venue partnerships, advertising on Wedding Wire and The Knot, and various other marketing initiatives such as client open house events and VIP client gifting
  • Orchestrated the selection and implementation of a web-based CRM system aimed at enhancing lead capture efficiency and improving event booking conversion rates by 30%.

Catering & Events Manager

Hill Country Hospitality
05.2013 - 06.2015
  • Negotiated contracts with clients, ensuring mutually beneficial terms for both parties involved.
  • Conducted post-event evaluations to identify areas of improvement and implement necessary changes.
  • Managed budgets and resources effectively, ensuring maximum value for clients and the company.
  • Enhanced client satisfaction by meticulously planning and executing high-quality catering events.
  • Contributed to business expansion efforts by participating in industry trade shows and networking events for exposure within the local market area.

Board Affairs Coordinator

Corporation for Public Broadcasting
01.2012 - 05.2013
  • Orchestrated and managed arrangements for Board meetings and events, overseeing travel, site selection, hotel bookings, vendor contract negotiations, and maintaining expenditure records.
  • Composed, proofread, and edited materials on behalf of the Board of Directors.
  • Monitored finances and budgets for the Board of Directors and the Office of the Corporate Secretary.
  • Collaborated with the Office of Government Ethics (OGE) and potential Board nominees to compile and submit necessary financial disclosure reports to OGE and the White House Office of Presidential Personnel, ensuring confidentiality was rigorously maintained
  • Captured detailed meeting minutes and oversaw the management of meeting audio recordings for posting on the company website.
  • Streamlined administrative processes, allowing for more efficient use of resources and better support for entire department.

Administrator, Board Affairs

Corporation for Public Broadcasting
08.2008 - 01.2012
  • Planned and orchestrated logistical aspects of board meetings and events, including venue selection, prep meeting scheduling, catering, and accommodations.
  • Served as a liaison between departments, fostering open communication channels and ensuring timely completion of projects.
  • Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
  • Developed and upheld comprehensive and precise record-keeping systems, maintaining meticulously organized files and records for the department.

Assistant to the Office of the Corporate Secretary

Corporation for Public Broadcasting
12.2007 - 08.2008
  • Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
  • Safeguarded sensitive information through proper documentation handling, data entry, and record maintenance procedures.
  • Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.
  • Enhanced office efficiency by organizing and maintaining digital and physical filing systems.

Education

Bachelor of Arts - Communications

Fordham University
Tarrytown, NY

Skills

  • Team Leadership
  • Client Relations
  • Event Planning & Management
  • Copyediting
  • Account Management
  • B2C Sales
  • Event Marketing
  • Project Management
  • CRM Management
  • Media Planning
  • Vendor and Contract Negotiations

Languages

Spanish
Professional Working
English
Native or Bilingual

Work Preference

Work Type

Full Time

Work Location

HybridRemote

Important To Me

Work-life balanceCompany CultureWork from home optionPaid time off

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing & Events Manager

Simpli
09.2023 - 04.2024

Senior Experience Manager

Simpli
04.2023 - 09.2023

Experience Manager

Simpli
03.2021 - 04.2023

Sr. Sales Manager

Bowlero
01.2018 - 03.2021

Director of Events

Hill Country Hospitality
06.2015 - 08.2017

Catering & Events Manager

Hill Country Hospitality
05.2013 - 06.2015

Board Affairs Coordinator

Corporation for Public Broadcasting
01.2012 - 05.2013

Administrator, Board Affairs

Corporation for Public Broadcasting
08.2008 - 01.2012

Assistant to the Office of the Corporate Secretary

Corporation for Public Broadcasting
12.2007 - 08.2008

Bachelor of Arts - Communications

Fordham University
Christina Vega