Christina Wellington
West Babylon,NY
Summary
Dynamic leader with a proven track record at Direct First Aid & Safety, adept in sales strategy development and staff training. Excelled in fostering client relationships, achieving sales targets, and mentoring teams for success. Skilled in upselling strategies and industry expertise, consistently surpassing goals with innovative solutions and a customer-first approach.
Overview
16
16
years of professional experience
Work History
Lead Sales Representative
Direct First Aid & Safety
08.2013 - 03.2021
- Devised innovative solutions for overcoming challenges faced by clients in unique situations.
- Conducted product demonstrations for potential clients, showcasing features and benefits to drive sales success.
- Continuously refined personal sales approach based on feedback from clients and colleagues, resulting in increased efficiency and effectiveness.
- Boosted sales revenue by developing and implementing targeted sales strategies.
- Trained, coached, and mentored new sales associates for maximum performance.
- Set and achieved company defined sales goals.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Kept detailed records of daily activities through online customer database.
- Analyzed market trends to identify opportunities for growth within the territory.
- Achieved or exceeded company-defined sales quotas.
- Provided ongoing coaching to team members, fostering a supportive environment that encouraged professional growth and skill development.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Cultivated a high-performance culture within the team by setting clear expectations, providing regular feedback, and recognizing achievements.
- Exceeded sales targets consistently through proactive prospecting, relationship-building, and closing deals.
- Maintained current knowledge of evolving changes in marketplace.
- Built diverse and consistent sales portfolio.
District Sales Manager
Stride Rite
09.2007 - 08.2013
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Contributed to company growth by identifying new market opportunities for product expansion.
- Grew YOY sales by consistently meeting and exceeding quotas.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Surpassed business sales targets by devising, deploying, and optimizing sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Built relationships with customers and community to establish long-term business growth.
Visual Designer
JC Penney Stores
09.2005 - 03.2007
- Generated innovative ideas for interactive experiences that aligned with client objectives while pushing creative boundaries.
- Turned concepts into graphic elements matching project specifications.
- Collaborated cross-functionally on projects and advocated for specific requirements of designs with production teams.
- Conducted user research through interviews, surveys, and usability testing to inform the creation of engaging design solutions.
- Implemented responsive design principles to ensure optimal viewing experience across various devices and screen sizes.
- Delivered quality, cohesive designs ready for deployment with necessary documentation for successful implementation.
Education
Associate of Arts - Liberal Arts
Nassau Community College
09-2007
High School Diploma -
North Babylon High School
North Babylon06-2004
Skills
- Sales Presentations
- Staff Training
- Objection handling
- Sales strategy development
- Sales Training
- Closing Techniques
- Upselling strategies
- Competitor Analysis
- Industry Expertise
Timeline
Lead Sales Representative
Direct First Aid & Safety
08.2013 - 03.2021
District Sales Manager
Stride Rite
09.2007 - 08.2013
Visual Designer
JC Penney Stores
09.2005 - 03.2007
Associate of Arts - Liberal Arts
Nassau Community College
High School Diploma -
North Babylon High School
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