CHRISTINA WESTERFIELD

• Deliver engaging physical education curriculum to elementary students; collaborate with coaches and faculty on lesson planning

• Contributed to student engagement, wellness, and behavioral support

• Partnered with private practices to improve revenue performance and patient service delivery.
• Advised on DME, lab services, and operational strategies that enhanced efficiency and care coordination.

• Successfully launched Exalgo and Pennsaid in Neurology and Pain Management, Primary Care markets.
• Engaged physicians through targeted education and detailing, driving new prescriptions in a competitive class.
• Developed strategic plans to increase market share, improving territory performance significantly.

• Launched new device and created new GA territory, growing to 75+ provider accounts and generating $933K+ in 2 years.
• #3 Nationally Presidents Club (2008); trained HCPs across Anesthesiology, Neurology, Rheumatology, and Orthopedic specialties.
• Conducted in-services and patient education on non-opioid modalities.

• Increased Urology/Endocrinology market share of Cialis by 10%.
• Selected for Field Advisory Board and as Messaging Expert to mentor peers.
• Awarded Rookie of the Year (2008); rose from #130 to #43 in national rankings within one year.

• Promoted Zelnorm (GI), Famvir (antiviral), and Lotrel (cardiology) across specialties including Internal Medicine, Gastroenterology, OB/GYN, and Cardiology.
• Consistently ranked in top sales tier for the region.

Promoted Avelox/Cipro in hospital and outpatient settings; collaborated with Bayer reps to expand formulary adoption