Christina Rodgers
Lakeland,TN
Summary
Multi-talented business leader bringing 19 years of experience as successful Vice President of Franchise Development. Strategic problem solver and change manager. Visionary executive implements plans that meet current and future needs.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Vice President of Franchise Development
Homefront Brands
Huntersville, NC
03.2023 - Current
- Developed and executed strategic plans to support the vision of the organization.
- Identified problems and implemented solutions to better streamline operations.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Negotiated contract specifications with major vendors.
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
- Negotiated contracts with vendors for services, products and supplies.
- Partners with franchise candidates as they progress through sales and granting of the license
Director of Franchise Development
Stellar Service Brands
Dallas, TX
03.2021 - 03.2023
- Cultivated and maintained relationships to promote positive work culture.
- Managed staff, financials and key performance indicators to facilitate business operations.
- Facilitated collaboration between teams by encouraging open communication channels.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Developed policies and procedures to ensure compliance with corporate standards.
- Collaborated with senior leadership to set long-term objectives for the company.
- Partners with franchise candidates as they progress through sales and granting of the license
Development Manager, Market Development
Authority Brands
Memphis, TN
01.2019 - 02.2021
- Identify and attain annual budget for franchise license sales and business resales, partner with franchise candidates as they progress through the qualification and granting license process
- Partners with franchise candidates as they progress through sales and granting of the license
- Analyze and build territories based on market data for viability
- Collaborates on strategic business relationships with funding firms, CRM software, and mapping vendors
- Cultivates lead generation through own prospecting efforts and through positive franchise broker relationships
- Partners with Franchise Development team on the effective management of the franchise development budget
- Partners with marketing team to measure return on investment for lead marketing channels
- Cultivates new lead generation sources in conjunction with Director of Franchise Development
- Collaborates with marketing team to boost sales value proposition and efficacy.
Market Expansion Manager, Market Development
ServiceMaster Clean
Memphis, TN
01.2014 - 01.2019
- Identified opportunities for new franchise sales in territory and meet and exceed aggressive sales goals for corporate branches with revenue of $300K - $1M
- Screen potential new franchisees, make presentations, and close franchise sales
- Collaborate with Business Development Managers and Business Development Directors to arrange for prospect meetings
- Participate in regional franchisee workshops and annual conventions.
Business Conversion Manager, Market Development
ServiceMaster Clean
Memphis, TN
01.2012 - 01.2014
- Identified leads through contacts and cold calls to convert disaster restoration, janitorial services, floorcare, furniture medic, and Amerispec conversion prospect franchises across the US
- Researched and identified prospects
- Collaborated with Market Expansion Managers for on-site sales efforts and closing
- Continually updated and maintained contact management database
- Conducted field calls to appropriate Business Development Manager or Business Development Director to solve customer issues.
Strategic Sales Manager, Disaster Restoration Division
ServiceMaster Clean
Memphis, TN
01.2006 - 01.2012
- Conducted outbound sales and marketing calls to sell Emergency Mitigation Programs
- Maintained relationships with insurance companies and built and developed partnerships as a home office liaison
- Maintained call schedules and ensured strong lines of communication
- Updated and maintained contact management database
- Conducted field calls and directed individuals to appropriate Business Development Manager or Business Development Director for customer issues
- Provided administrative support for trade shows.
Education
Associate of Applied Science in Multimedia Graphic Arts -
Southwest Tennessee Community College
Skills
- Business Development
- Franchise Sales
- Sales & Marketing
- Opportunity Identification & Development
- Team Leadership & Collaboration
- Strategic Leadership
- Market Expansion
- Territory Management
- Lead Generation
- Event Networking
- Contract Negotiation
- Customer Prospecting
- Customer Service
- Corporate Branding
- Staff Development
- Client Relationship Building
- Sales Leadership
- Mergers and Acquisitions
- Process Improvement
- Account Management
- Cross-functional team leadership
- CRM Software
- Relationship Building
- Coaching and Mentoring
- Staff Recruiting and Retainment
- Recruiting and Hiring
- Team Leadership
- Results-Driven
Certification
- Six Sigma Green Belt
- WRT Certified
- Foundations of Leadership
- Applications of Leadership
- Leaders Creating Leaders
Career Accomplishments
- Personally selected by Senior Leadership out of 35K employees for Talent Alliance Program.
- Sold 71 corporate branches totaling $20M with revenue of $300K - $1M.
- Consistently exceeded and doubled yearly sales goals.
Professional Development
- Conducting Legally Effective Interviews
- Performance Appraisal Skills
- Coaching for Success
- Employment Law
- How to Get Along, Get Noticed, and Get Ahead
- ServicePlus
- Workplace Discrimination and Harassment
Languages
- English
- Spanish
Languages
Spanish
Professional
Timeline
Vice President of Franchise Development
Homefront Brands
03.2023 - Current
Director of Franchise Development
Stellar Service Brands
03.2021 - 03.2023
Development Manager, Market Development
Authority Brands
01.2019 - 02.2021
Market Expansion Manager, Market Development
ServiceMaster Clean
01.2014 - 01.2019
Business Conversion Manager, Market Development
ServiceMaster Clean
01.2012 - 01.2014
Strategic Sales Manager, Disaster Restoration Division
ServiceMaster Clean
01.2006 - 01.2012
Associate of Applied Science in Multimedia Graphic Arts -
Southwest Tennessee Community College
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