Summary
Overview
Work History
Education
Skills
Activities
References
Certification
Timeline
Generic

Christina Marie Marcantelli

Downers Grove,IL

Summary

A highly motivated employee eager to embrace new challenges, I possess a strong work ethic, adaptability, and exceptional interpersonal skills. Skilled in working effectively without supervision and in quickly acquiring new abilities, I have proven expertise in analyzing sales trends, market conditions, demographic segmentation, and changing consumer needs to devise strategies that enhance revenue generation. My energetic approach is backed by a solid history in retail sales management, fashion merchandising, product development, and customer service support. Dedicated to keeping abreast of new market trends and outpacing competitors, I am a strong collaborator and innovative thinker, working with operations and marketing teams to develop optimal sales and marketing strategies and materials. As a capable educator and business manager, I am experienced in designing courses, organizing materials, and delivering top-tier training, all while maintaining a focus on strategic thinking, operational excellence, and customer satisfaction.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Business Development

S&S Activewear Wholesale Supplier
Bolingbrook, IL
07.2021 - Current
  • Coordination, implementation, and success of corporate business development initiatives through execution of major training programs, assisting in the implementation of e-learning curriculums, and management of sales specific tools
  • Drive brand consistency through means of research, creation and coordination of brand and industry-related content to support the Sales’ teams in-field efforts
  • On-going project management and training of new sales content platform-Highspot and creation of marketing Trend Style Guides
  • Collaborate cross functionally between the marketing, sales and merchandising teams
  • Attend market and trade shows communicating trends via inspiration assortment decks for merchandising/vendor teams
  • Host collaborative webinars with industry leaders, co-write articles and blog posts helping inspire sales team and customers about trending market apparel and accessories and decoration techniques.

Inside Sales Representative

S&S Activewear Wholesale Supplier
07.2018 - 07.2021
  • Manage new and existing account development, analyzing customer needs and interests though social media platforms, marketing trends and collateral while recognizing key trends needed to develop our product portfolio and strengthen our vendor relationships with key suppliers while increasing profit margins
  • Continue to increase sales of given territory while coaching and developing new business trends in the market to help navigate customers through these unprecedented times and add value to their businesses
  • Strengthen relationships with key customers providing solutions to aid their apparel and accessory demands
  • Ability to recognize opportunity within social media platforms, coaching and developing others to pivot utilizing alternative ways to connect with customers to strengthen partnerships
  • Accomplishments: First year increased business by 230% in territory cultivating a presence in the southeast market. Averaging 35% increase during a pandemic year (2020) with a compromised supply chain and delivery challenges

Marketing and Sales Representative

Renaissance Cosmetic Laser and Aesthetic Surgery
Oakbrook Terrace, IL
08.2017 - 06.2018
  • Promote services of the practice by utilizing sales strategies on social media, outside venues, building relationships with other practices and businesses for cross promotions and events
  • Managed patient care and billing for the practice.

Store Manager

Bluemercury
Hinsdale, IL
11.2016 - 06.2017
  • Managed health and beauty business and planned selling strategies to increase comp sales by 10-20% monthly of a $2million door
  • Identified customer needs based on market trends and made appropriate recommendations
  • Built and maintained healthy work relations with vendors to increase profit creating and executing homegrown events
  • Managed item selection and merchandising of prestige category beauty products
  • Provided strategic recommendations to ongoing development of beauty products for BM proprietary brands Lune and Aster/M61
  • Trained, motivated, and developed selling staff setting a standard for great service to customers
  • Maintained floor presentation standards, planned, and executed floor moves, merchandise placement, inventory, cycle counts
  • Monitored and addressed performance issues on a timely basis
  • Partnered with Spa Staff to create a peaceful respite for clients to relax and maintain skin health and beauty
  • Accomplishments: Featured in top seller report Blueflash as one of the top 30 sales performers in total company consistently each week since acquiring the position and rebuilding fallen relationships with key vendor partners due to lack of support.

Prestige Manager

Ulta Beauty
Bolingbrook and Downers Grove, IL
07.2014 - 11.2016
  • Built and maintained healthy work relations with vendors to increase profit creating and executing events
  • Managed item merchandising of prestige category beauty products of a $3.2million department
  • Provided strategic guidance to ongoing development of beauty programs in collaboration with corporate partners
  • Trained, motivated and developed selling staff setting a standard for great service to all guests
  • Maintained presentation standards executing prestige floor moves, merchandise placement and sales promotion set-up
  • Partnered with Salon Manager to create an impactful selling dynamic to increase sales both our retail sales and services
  • Accomplishments: Asked to run the corporate store Prestige department due to vendor and corporate partner exposure and collaboration
  • Interim Prestige Market Trainer assisting in execution of weekly district calls and team development.

Lancome Prestige Lead

Ulta Beauty
Norridge, IL
08.2011 - 07.2014
  • Built and maintained healthy relations with guests to increase profit creating and executing events
  • Maintained merchandising and presentation of counter standards
  • Accomplishments: Maintained one of the Top 10 Lancôme counters within the Ulta division.

Freelance Makeup Artist

Cargo Cosmetics
Ulta, Sephora and Macy’s Chicago/WI territory
01.2009 - 01.2011
  • Built and maintained healthy work relations with store locations to increase profit creating and executing events
  • Accomplishments: Recruited to launch Lancôme in one of the top A volume Ulta door.

Ulta Account Sales Specialist

Bare Escentuals
Romeoville IL/San Francisco
01.2007 - 01.2008
  • Provided recommendations to ensure adequate inventory levels analyzing per store needs
  • Provided a weekly review analysis of store, .com and weekly mailing advertisements enhancing all challenges of brand awareness, pricing, copy, positioning, links, promos, competition as well as maintaining analysis of sales generated by each
  • Project managed six primary fixture/planogram updates
  • Maintained the marketing calendar activities for Spring and Fall business including quantity forecast, launch dates, marketing/animation, and merchandising initiatives
  • Managed product sample and creative requests for purpose of marketing, .com and fixturing needs
  • Maintained coordination of planning of all events with BE artistry team, Ulta Store directors and BE field team providing agenda, testers, guidelines, testers, banners, goals, and recaps.

Associate Buyer

Claire’s Accessories
01.2002 - 01.2004
  • Managed planned buying strategies and identified customer needs and market trends and procured products accordingly
  • Conducted monthly competitive shopping reports to provide recommendations based on product and assortment opportunities
  • Built and maintained healthy work relations with vendors to ensure timely deliveries and planned aged stock clearance activities
  • Prepared purchase orders, returned defective items back to suppliers and resolved distribution and vendor logistics issues.

Allocation Analyst

Claire's Accessories
01.2001 - 01.2002
  • Analyzed product performance, recognized fast- and slow-moving stock and coordinated quick replenishments
  • Helped plan stock and sales forecasts
  • Managed appropriate distribution of products by using AS400 and MMS replenishment systems.

Department Manager of Cosmetics

NorridgeUlta Beauty
01.1997 - 01.2001
  • Conducted all managerial responsibilities opening/closing procedures/prepared schedules
  • Managed associates in cosmetic department to ensure welcoming environment for all guests
  • Executed store planograms/resets/product launches/training for associates.

Freelancer

Estee Lauder
01.1999 - 01.2000
  • Provided sales support for various retailers and locations during gift and events.

Key Holder/Supervisor

Parade of Shoes
EsteeLancômeLancômeNorridge, IL
05.1995 - 09.1997
  • Performed daily cash management duties including deposits, audits.
  • Developed effective staff schedules that maximized productivity.

Education

Illinois State Licensed Nail Technician -

ABC Nail School
River Grove,, IL
02-2002

Bachelor's Degree in Fashion Merchandising -

Dominican University
01.2001

Makeup Artist Certification -

New Skills Academy

Skills

  • Partnerships for Client Experience
  • Vendor Relations
  • Staff Development and Service Standards
  • Sales Growth Strategies
  • Competitive Brand Analysis
  • Content Creation
  • Marketing Strategy
  • Event Coordination
  • Fashion Trend Analysis
  • Strategic Planning & Analysis
  • Merchandise Buying & Allocation
  • Project Support & Management

Activities

  • Stella and Dot Jewelry Stylist
  • The FairySpaMother, Inc. - CEO-spa party service provider for teens and young girls
  • Apparel Center/Merchandise Mart-Markets of Aug 1998/Oct 1998 Provided assistance to buyers for the “Mr. O” showroom
  • Attend the Chicago Beauty Expo yearly to stay current with Beauty Industry trends

References

  • Erin Cannata (310) 493-3234
  • Joanna O’Donnell (630) 715-9097, jsencz@yahoo.com
  • Jessica Jacobs (708) 214-1130, jlstabosz@gmail.com

Certification

Escentuals
  • FIT – Fashion Institute of Technology Certificate-Beauty Industry Essentials 2018
  • Illinois State Licensed Nail Technician-ABC Nail School 2002-current #169.016152
  • Certified Staging Consultant-Mainstreet Organization of Realtors-Downers Grove- 2007

Timeline

Business Development

S&S Activewear Wholesale Supplier
07.2021 - Current

Inside Sales Representative

S&S Activewear Wholesale Supplier
07.2018 - 07.2021

Marketing and Sales Representative

Renaissance Cosmetic Laser and Aesthetic Surgery
08.2017 - 06.2018

Store Manager

Bluemercury
11.2016 - 06.2017

Prestige Manager

Ulta Beauty
07.2014 - 11.2016

Lancome Prestige Lead

Ulta Beauty
08.2011 - 07.2014

Freelance Makeup Artist

Cargo Cosmetics
01.2009 - 01.2011

Ulta Account Sales Specialist

Bare Escentuals
01.2007 - 01.2008

Associate Buyer

Claire’s Accessories
01.2002 - 01.2004

Allocation Analyst

Claire's Accessories
01.2001 - 01.2002

Freelancer

Estee Lauder
01.1999 - 01.2000

Department Manager of Cosmetics

NorridgeUlta Beauty
01.1997 - 01.2001

Key Holder/Supervisor

Parade of Shoes
05.1995 - 09.1997

Illinois State Licensed Nail Technician -

ABC Nail School

Bachelor's Degree in Fashion Merchandising -

Dominican University

Makeup Artist Certification -

New Skills Academy

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Christina Marie Marcantelli