Christine Amore
Valrico
Summary
Highly accomplished and results-driven Marketing Manager with a proven track record of driving successful marketing campaigns and initiatives. With over 11 years of experience in business development, strategic planning, and brand management. Consistently delivered exceptional results and contributed to the substantial growth of various organizations.
Skilled in identifying and capitalizing on market opportunities, successfully established and maintained strategic partnerships with primary care physician offices, driving a significant increase in patient referrals and generating over $3 million in annual revenue. Expertise in data-driven marketing strategies, market trend analysis, and ROI tracking has led to the optimization of customer marketing campaigns, resulting in a 25% increase in client's return on investment.
As a proactive and hands-on leader, exceling in coaching and training teams, elevating their booking and closing percentages to achieve practice goals. With a passion for superior customer service and agency-related support, fostered strong relationships with clients and earned a reputation for responsiveness and professionalism.
Seeking to leverage a strong business acumen, persuasive communication skills, and ability to thrive in a fast-paced environment, eager to contribute marketing expertise to a dynamic organization and continue driving remarkable success in the healthcare industry.
Overview
11
11
years of professional experience
Work History
Home Health Coordinator
HCA Healthcare
09.2022 - Current
- Conducted over 100 face-to-face presentations to physicians, delivering educational information on services, resulting in a significant rise in hospital/physician engagement and referrals, with an overall 59% increase in referrals.
- Responsible for overall coordination of business development and education of patients, insurance companies, physicians, hospitals, nurses, community resources, other health care specialists and local community
- Ensures continuity of care, smooth interaction and communication between all involved in patient care activities
- In conjunction with Director of Clinical Services, is responsible for development of home health programs
- Visits and establishes rapport and relationships with referral sources to include educational services and presentation of business plans
- Supports and participates in marketing functions to ensure engagement in community networking
- Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
- Responsible for identifying new markets to promote services
- Expanded patient referral base by establishing and nurturing strong relationships with physicians, medical offices, and hospitals, resulting in a 30% increase in patient referrals within assigned market.
- Instrumental in maintaining preferred provider status at Moffitt Cancer Center, further highlighting my ability to build and maintain strong relationships within the medical community.
Business Development Specialist/ Physician Relations Specialist
Aspire Allergy & Sinus
03.2022 - 07.2022
- Exceeded 2nd quarter goals by 113% in first 3 months.
- Built relationships with referring physicians in the community, provide value through education on service lines and ultimately drive patient referrals into Aspire clinics increasing referrals by 62%
- Lead generation
- Maintain and grow book of business of over 80 physicians offices in the Tampa/Brandon area
- Utilize physician target lists to make face to face presentations to community PCP’s that have patient referral potential
- KPI attainment of expected monthly call activity as designated
- Executed sales presentations on medical services and treatments to healthcare providers and staff
- Planned marketing initiatives and leveraged referral networks to promote business development.
Senior Business Development Specialist, Nurse Manager
Allergy Free Labs, LLC
07.2016 - 03.2022
- Conducted over 100 face-to-face presentations to physicians, delivering educational information on services, resulting in a significant rise in physician engagement and referrals, with an overall 73% increase in referrals.
- Developed and implemented growth of Allergy Department growth to15 labs in PCP offices in Hillsborough, Lake and Marion Counties
- My experience in finding, negotiating with, and establishing partnerships with primary care physician partners in the Tampa market has resulted in over $3,000,000 per year in revenue generated for previous organizations, including AFL and its partnership with Advent Health Medical Group.
- Highly vetted with Advent Health Medical Group, developed and managed overall relationships and communications with officers, directors, and physicians
- Territory management
- Highest patient retention/compliance rate in the company
- Maintain relationships with all current and previous patients and build strong patient rapport
- Encouraged and supported nurse team to continually meet and exceed goals monthly and year over year
- Managed 15 allergy labs daily operations and financial and marketing goals along with nurse teams at each location
- Changed the face of patient engagement with Allergies
- Provided value for services for patients, physicians, clients and Allergy Free Labs
- Strong track record of relationship building and project management
- Able to balance vision with hands-on approach and level of comfort driving results both independently and with others
- Presented both clinical and business aspects of ancillary allergy to physicians during doctor orientations which included education needs to refer patients for allergy testing
- Developed and implemented policies and procedures for company
- Problem solves for insurance billing issues with patients and clients
- Director of training for area, responsible for training all staff for running allergy labs
- Met and exceeded goals for labs since October 2016 consistently for bonus
- Responsible for implementation of start up labs at each location
- Self-directed in daily operations to comply with policies and procedures
- Responsible for implementation of new lab and growing patient base
- Skilled at selling program to patients and family to allow them to have treatment and improve quality of life
- Responsible for marketing allergy services to practices ,physicians and developing marketing literature for patients
Allergy Charge Nurse
CLS, Biotek Labs, LLC
11.2015 - 06.2016
- Responsible for all aspects of allergy scratch tests, including preparation, skilled in administration and diagnostic interpretation of test results on pediatric patients
- Work closely with provider to determine needs of patients
- Assess risks as well as benefits of therapies for patients with provider
- Develop individualized treatment plans for patients
- Skilled in preparation of antigen therapy using aseptic technique
- Provide allergy and immunotherapy consultation and education to patients and providers
- Skilled in administration of allergy injections
- Skilled in educating and teaching parents how to administer injections at home
- Recorded patients' medical history, vital statistics and test results in electronic medical records and paper charts
- Proficient in phone triage
- Ensure compliance by following up with patients during treatment period
- Maintains operations and functions of allergy clinic
- Self-directed in daily operations to comply with policies and procedures
- Responsible for implementation of new lab and growing patient base
- Skilled at selling program to patients and family to allow them to have treatment and improve quality of life
- Responsible for submitting verifications for insurance, obtaining Pre-Certs, and submitting billing
LPN, Clinical Coordinator-Supervisor, VFC Coordinator
Rotterdam Family Practice
11.2014 - 11.2015
- Supervise clinical staff of MA's
- LPN's and Phlebotomist including scheduling of staff
- Responsible for training incoming LPN's and MA's
- Responsible in implementing new policies and procedures to improve quality of care, timeliness of rooming patients and protect HIPAA rights of patients
- Responsible for VFC program, including inventory control, ordering and audit compliance
- Provide assistance for billing with any questions regarding charting and billing inconsistencies
- Member of The Capital Care Nursing Council
- Communicate with insurance companies, other medical facilities, patient and patient's families
- Assist in obtaining insurance pre-certifications and authorizations for medication and procedure approvals as needed
- Understand and use insurance coding systems
LPN, Clinical Nurse
Burnt Hills Internal Medicine and Pediatrics
11.2012 - 10.2014
- Deliver in-office routine diagnostic tests and provide care as directed by physicians
- Document in electronic medical records
- Educate patients about exams, diagnosis, treatments and immunizations
- Perform phlebotomy and immunization procedures and assist with other procedures as directed by physicians
- Communicate with insurance companies, other medical facilities, patient and patient's families
- Assist in obtaining insurance pre-certifications and authorizations for medication and procedure approvals as needed
- Understand and use insurance coding systems
- Proficient in medication renewals and use of the New York State PMP registry for controlled substances
Education
Nursing - Nursing
06.2012
Some College (No Degree) - Business Management
Skills
- Business Development: Proven track record in generating sales and profits using professional selling methodologies, market research, and negotiation strategies to drive revenue growth and market penetration
- Relationship Building: Exceptional ability to establish and maintain strong business partnerships with key stakeholders, physicians, and healthcare providers, fostering long-term relationships and driving referrals
- Sales and Marketing: Proficient in conducting sales presentations, communicating value propositions, and developing marketing literature to promote services, leading to increased patient referrals and business expansion
- Territory Management: Skilled in strategically managing territories, identifying new markets, and conducting face-to-face presentations to potential clients, resulting in enhanced business opportunities and market share
- Customer Relationship Management (CRM): Demonstrated expertise in managing customer interactions, ensuring customer satisfaction, and addressing inquiries promptly, leading to high customer retention rates
- Healthcare Coordination: Proficient in coordinating patient care activities, ensuring smooth interactions and communications between various healthcare specialists, physicians, hospitals, and community resources
- Leadership and Team Management: Strong leadership skills in motivating and leading cross-functional teams, setting priorities, and preparing schedules to ensure work completion in accordance with established policies
- Sales Analytics and KPI Tracking: Proficient in analyzing sales data, monitoring Key Performance Indicators (KPIs), and using insights to refine sales strategies and improve performance
- Home Healthcare
- Developing Referrals
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Home Health Coordinator - HCA Healthcare
09.2022 - Current
Business Development Specialist/ Physician Relations Specialist - Aspire Allergy & Sinus
03.2022 - 07.2022
Senior Business Development Specialist, Nurse Manager - Allergy Free Labs, LLC
07.2016 - 03.2022
Allergy Charge Nurse - CLS, Biotek Labs, LLC
11.2015 - 06.2016
LPN, Clinical Coordinator-Supervisor, VFC Coordinator - Rotterdam Family Practice
11.2014 - 11.2015
LPN, Clinical Nurse - Burnt Hills Internal Medicine and Pediatrics
11.2012 - 10.2014
Capital Region Career And Technical School - Nursing, Nursing
Florida Atlantic University - Some College (No Degree), Business Management
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