Christine Ashe
Colorado Springs,CO
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
Hyatt Place Albuquerque Airport
01.2013 - 06.2014
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized events and product presentations related to national conferences and conventions.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
Director of Sales
Hampton Inn Suites - Colorado Springs Airport
01.2013 - 05.2014
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Managed and motivated sales team to increase revenue Number% in Timeframe.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Connected with prospects through trade shows, cold calling and local-area networking.
General Manager
Quality Inn Suites
01.1999 - 01.2001
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
General Manager
Ramada Inn
- Managed budget implementations, employee reviews, training, schedules and contract negotiations.
- Developed and maintained relationships with customers and suppliers through account development.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Implemented operational strategies and effectively built customer and employee loyalty.
Education
Native American Communications
Grant McEwan Community College
Edmonton, Alberta Canada 09.1989
Skills
- Global Sales and Marketing
- Discount Rate Requirements
- Budgeting and Expenditures
- Customer Complaint Resolution
- Networking Events
- New Business Opportunities
- Customer Needs Assessments
- Operating Procedures and Policies
- Sales Records Management
- P&L Responsibility
- Client Base Retention
- Establishing Contacts
- Overseeing Events
- Prospecting and Cold Calling
Certification
CASA Volunteer 1999 - 2001
Languages
French
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Sales and Marketing
Hyatt Place Albuquerque Airport
01.2013 - 06.2014
Director of Sales
Hampton Inn Suites - Colorado Springs Airport
01.2013 - 05.2014
General Manager
Quality Inn Suites
01.1999 - 01.2001
General Manager
Ramada Inn
Native American Communications
Grant McEwan Community College
CASA Volunteer 1999 - 2001
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