CHRISTINE BAKER

• Conducted marketing audits & provided strategic recommendations including but not limited to: campaign optimizations, budget allocations, scale vs efficiency opportunities, A/B test strategies, attribution models, market trends, & forecasting
• Lead special projects such as elevating the sales pitch deck & QBR deck, improving training materials, & improving account margin

Streamlined digital growth strategy, optimizing advertiser performance across diverse verticals with up to $50M annual budgets. Developed efficient multi-channel media plans, forecasted returns, and led all projects including SEO, CRO, Analytics, Mobile/App, and Creative.

• Conducted quarterly business reviews with C-suite executives to align strategies with company goals.
• Maintained client satisfaction for 35+ B2B and B2C clients, achieving a 10% higher NPS than the company average.

Key Clients

• Plaid, KeyBank, CIT Bank, NerdWallet, SurveyMonkey, MailChimp, Appfolio, Procore, TIBCO, Twilio, Reali, Symantec, eHealth Insurance, NextDoor
• Integrated offline conversion data, increasing MQLs by 147% while reducing CPL by 10% within a quarter.
• Improved CPL by 30% QoQ through audience segmentation and personalized content.
• Enhanced lead scoring process, boosting sales conversion rate by 18% QoQ. Integrated offline conversion data with front end metrics focusing on qualified leads and within one quarter grew MQLs 147% at at 10% lower CPL

Managed a 60-person team, focusing on retention, career progression, and fostering an efficient and respectful team culture.

• Team eNPS was 15% higher than company average
• Worked with team leaders and human resources to resolve conflicts or performance issues

Operated a $15.5M yearly P&L at 65% gross margin, exceeding company targets by 18%.

• Forecasted expected and unexpected cost and revenue (via team and client growth/attrition) while managing against business goals

Developed cross-functional relationships, collaborating with finance, HR, business development, and legal departments to enhance client deliverables, address staffing concerns, and drive process improvements.

• Fostered client relationships, addressing satisfaction and conflicts directly. Maintained a positive work environment for ~20 team members, offering mentorship and training.
• Identified and upsold new business opportunities, collaborating with business development on digital account audits and presentations to prospects.