Christine Banz
Chicago,IL
Summary
Curious and data-driven marketer with 8+ years of experience optimizing retail media and digital performance through advanced analytics, testing, and strong relationship building. Known for translating insights into action, improving marketing efficiency, and driving measurable growth across eCommerce and omnichannel channels.
Overview
8
8
years of professional experience
Work History
Sr. Retail Media Specialist
Glanbia Performance Nutrition
08.2023 - Current
- Lead $7M+ retail media investment and strategy, ensuring cross-functional alignment to meet business goals
- Developed new KPIs and measurement framework, improving new customer acquisition cost by 14% using 12% less ad spend in Q1 2025 compared to Q1 2024
- Test and scale new tactics to drive incrementality, media efficiency, and omni-channel impact as demonstrated by new chef-led recipe partnership test, which drove +23% CVR, +31% ROAS, and 89% new-to-brand orders, exceeding benchmark by 8%
Retail Ecommerce Marketing Manager
Dyson
03.2021 - 07.2023
- Developed and executed end-to-end digital marketing strategies annually across top Beauty and Mass retailers, such as Amazon, Sephora, Ulta, Nordstrom, Bluemercury, Target, and Walmart
- Unified efforts across internal teams including sales, brand, national marketing, shopper marketing, creative, and communications to seamlessly deliver brand activations
- Built trusted relationships with retail partners, aligning on shared goals and co-creating strategies that delivered measurable lifts in traffic and sales
- Proactively took on shopper marketing responsibilities during team turnover, driving coordination and execution of a major in-store reset to ensure flawless product launches
Connected Commerce Supervisor
Omnicom Media Group
01.2017 - 03.2021
- Led retail media strategy for Global CPGs across Amazon, Walmart, Target, Kroger, Instacart, Ahold, Sam’s Club, Criteo, and Home Depot, managing multi-million dollar budgets
- Developed transition plan from managed service to self-service sponsored search, resulting in 46% lower cost-per-click, 4x ROAS improvement, and 3x increase in attributed sales
- Planned and executed B2B paid social media campaigns for Fortune 500 client, achieving higher engagement, share of voice, and qualified leads compared to previous campaigns
Education
Bachelor of Arts - Business Administration
Northern Illinois University
Dekalb, IL12-2017
Timeline
Sr. Retail Media Specialist
Glanbia Performance Nutrition
08.2023 - Current
Retail Ecommerce Marketing Manager
Dyson
03.2021 - 07.2023
Connected Commerce Supervisor
Omnicom Media Group
01.2017 - 03.2021
Bachelor of Arts - Business Administration
Northern Illinois University
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