Christine Beougher
Phoenix,AZ
Summary
Dynamic leader with a proven track record at Digital to Dealer Direct, enhancing digital marketing strategies and driving over $1 million in annual billing growth. Expert in Google Ads Management and adept at fostering client relationships, demonstrated by surpassing sales goals by 118% at Gannett. Specializes in leveraging Web Analytics and strategic planning to achieve business development and marketing success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Vice President
Digital to Dealer Direct
Montville, USA
05.2016 - Current
- Utilize strong analytics knowledge with sales experience to develop processes, procedures, analytics reporting and standards for digital marketing department
- Manage direct reports of team leaders as well as all employees and employee relations
- Develop continuing marketing strategies and innovations for national and local brands including Healthcare, Financial, Non-Profit, SaaS, Higher Education, Automotive and Retail in a B2B and B2C capacity including but not limited to SEM, SEO, Display, Email Marketing and Social Media Advertising & Management
- Develop and manage marketing vendor partnerships and projects including vetting potential vendors, negotiating contracts and managing relationships
- Develop and oversee internal marketing strategy including marketing automation, digital campaigns and event marketing and outreach
- Company grew annual billing by more than $1 million
Senior Digital Key Account Executive
Gannett
Neptune, USA
12.2013 - 11.2015
- Manage and work with a team of Key Account Executives to maintain and grow digital advertising business of more than two million dollars annually
- Finished 118% to goal in 2014 and ranked number 8 across U.S
- In the million dollar plus sales category for 2014
- Meet with current and potential clients to discuss digital advertising strategy
- Develop and implement digital advertising strategies with team of executives, strategists and clients including: PPC, SEO, Social Media, Display Advertising, Website Development, Remarketing, Email Marketing
Key Account Digital Optimization Specialist
Gannett
Neptune, USA
07.2013 - 01.2014
- Monitor and track all digital advertising accounts including display advertising, social media, PPC, SEO & social media advertising
- Pioneered Tier One reporting in support of key accounts permitting client facing sales teams the time that resulted in increased sales and well developed pipelines
- Collaborate with management and fulfillment teams to streamline digital optimization processes to the benefit sales process resulting in $500,000 of new revenue in four months
- Implemented joint administrative access with off-site fulfillment team to elevate social media strategies and develop original content resulting in unprecedented growth of fans, followers and interactions for key accounts spending in excess of $75,000 per year
- Strong analytic insights, project leadership, and organizational skills coupled with the ability to express new sales strategies, and promotional initiatives that motivates and mentors the sales team resulting in increasing overall effectiveness
- Completed online courses as Online Marketing Certified Professional
SEO Coordinator/Social Media Coordinator/Email Marketing Manager
Davanti Digital Media
Tinton Falls, USA
07.2010 - 10.2012
- Developed and managed content strategy team of writers for social media, SEO, PPC, and Email Marketing
- Monitored social media accounts
- Analyzed social media and Google Analytics to provide strategy and consult to sales reps and clients
- Posted content to websites and Wordpress.com sites using basic HTML
- Developed and implemented social media promotions
Education
BA - Communication
William Paterson University
Skills
- Salesforce, Sharpspring & Hubspot Proficiency
- Web Analytics Expertise
- Google Ads Management
- Social Media Performance Analysis
- Tableau Analytics Proficiency
- Email Marketing Platforms Expertise
- Data analysis
- Event networking
- Proposal writing
- Strategic planning
- Coaching and mentoring
- Targeted marketing
- Lead generation
- Business development
- Client relationship building
- Performance metrics analysis
- Budget administration
- Sales and marketing leadership
- Sales leadership
- Corporate branding
- Staff training
- Market research
- Staff development
- Presentations
- Recruiting and hiring
- Operations management
- Performance monitoring
- CRM software
Certification
- Advanced Google Certifications
- Guest and Event Speaker
- Online Marketing Certified Professional (OMCP)
- OMCP
Accomplishments
- Unsung Hero Awards
- Local & National Sales Achievement Awards
Timeline
Vice President
Digital to Dealer Direct
05.2016 - Current
Senior Digital Key Account Executive
Gannett
12.2013 - 11.2015
Key Account Digital Optimization Specialist
Gannett
07.2013 - 01.2014
SEO Coordinator/Social Media Coordinator/Email Marketing Manager
Davanti Digital Media
07.2010 - 10.2012
- Advanced Google Certifications
- Guest and Event Speaker
- Online Marketing Certified Professional (OMCP)
- OMCP
BA - Communication
William Paterson University
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