Summary
Work History
Education
Skills
Timeline
Generic
Christine Bragg Knable

Christine Bragg Knable

Marketing Strategist
Sarasota,FL

Summary

Dedicated strategist with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Work History

President

CTD Marketing Services
03.2018 - Current
  • Owner of marketing firm that helps businesses develop and manage their brand as a tool for reaching the organization's goals.
  • Develop and implement new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Monitor financial performance and implemented measures to enforce compliance with budgetary standards.
  • Hire and manage client staff to maximize productivity while training staff on best practices and protocols.
  • Lead operational teams in development, rollout, and management of new product lines, marketing and brand awareness campaigns.
  • Reduce operational costs through strategic cost management initiatives.
  • Establish innovative policies to improve organizational performance and increase customer satisfaction.
  • Communicate business performance, forecasts and strategies to investors and shareholders.

Head of Marketing

Syncron
07.2022 - Current
  • Responsible for Revenue Marketing and Field Marketing activities for North America for global software firm.
  • Develop technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Develop and execute marketing programs and general business solutions resulting in increased company exposure, demand generation and increased sales pipeline.
  • Develop and implement targeted digital strategy to improve business performance.
  • Develop innovative and targeted collateral to support overall branding objectives.
  • Identify value propositions and key messages for company marketing campaigns.
  • Manage relationships with key industry partners and associations, implementing promotional initiatives such as blog, events, and co-branded initiatives to maximize marketing program performance.

Head of Marketing

ERNI Electronics
01.2018 - 12.2021
  • Responsible for all Marketing activities for North America for global electronics firm.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.

Vice President of Marketing

K.A.I. Total Pavement Management
11.2015 - 05.2018
  • Responsible for Marketing activities for national paving and construction firm headquartered in Kansas.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Traveled to promote current programs and drive marketing through trade shows and industry conferences.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Created and deployed successful strategies underpinning significant growth through new website deployment, updated branding, and coordination of disparate systems under one umbrella.

Education

MBA - International Business

University of Phoenix
Tempe, AZ

Skills

  • C-level relationship management
  • ROI analysis
  • Marketing plan development
  • Corporate messaging
  • Social media engagement
  • Story development and brand management
  • Strategic planning
  • Software solutions including SalesForce, Dynamics, Canva, WordPress, Mondaycom, ZoomInfo, and more
  • Decision-Making
  • Brand development
  • P&L Management
  • Campaign management
  • Content creation and management
  • Public and Media Relations
  • Market Positioning

Timeline

Head of Marketing

Syncron
07.2022 - Current

President

CTD Marketing Services
03.2018 - Current

Head of Marketing

ERNI Electronics
01.2018 - 12.2021

Vice President of Marketing

K.A.I. Total Pavement Management
11.2015 - 05.2018

MBA - International Business

University of Phoenix

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Christine Bragg KnableMarketing Strategist