Christine Bruns
Columbus
Summary
Customer centric analytics professional with expertise in strategy, leadership and performance optimization. Proven track record of driving growth through efficient operational strategies and strong professional relationships. Skilled in data-driven decision making and effective communication to influence stakeholders. Consistently delivers innovative solutions that achieve organizational goals.
Overview
2027
2027
years of professional experience
Work History
Director, Decision Science
Abercrombie & Fitch
Columbus
2019 - Current
- Implemented advanced analytics frameworks, including A/B testing and matched market testing, optimizing customer segmentation and personalization strategies.
- Led team of analysts to deliver actionable insights that informed marketing strategies, product development, and improved operational efficiencies.
- Spearheaded data-driven decision-making to enhance customer experience across multiple brands, aligning analytics with key business objectives.
- Collaborating with senior leadership to integrate insights into strategic planning, enhancing overall business performance.
Manager, Digital Analytics
Highlights For Children
Columbus
2016 - 2019
- Spearheaded digital analysis initiatives with senior leadership, enabling informed decision-making through actionable insights.
- Established customer lifetime value models, optimizing marketing spend and enhancing profitability based on historical data.
- Developed comprehensive dashboards in Tableau and Power BI for reporting performance metrics across various channels influencing marketing strategies.
- Managed team of analysts, fostering professional development while ensuring timely reporting of digital campaign performance.
Strategic Marketing Analyst
Highlights For Children
Columbus
2014 - 2016
- Guided organizational marketing strategies through advanced data analysis and interactive dashboards for executive stakeholders.
- Articulated complex analytical findings to senior management, enhancing predictive modeling and forecasting accuracy for marketing efforts.
- Led the development of new telemarketing structures, resulting in a 15% increase in profitability through data-driven recommendations.
- Coordinated with IT to redesign data architectures, enabling seamless integration with marketing platforms.
Grant Manager
After-School All-Stars Ohio
Columbus
2012 - 2014
Installations Coordinator and Analyst
The Reynolds and Reynolds Company
Dayton
2009 - 2012
Education
Bachelor of Science - Psychology
Miami University
Oxford, OH01-2008
Skills
- Marketing analytics
- Omnichannel analytics
- Audience segmentation
- Journey optimization
- Campaign measurement
- Incrementality
- A/B testing
- Matched market testing
- Commercial Mixed Modeling
- Customer data platform
- Personalization engine
- MarTech integration
- Data governance
- Global analytics leadership
- Stakeholder management
- Executive storytelling
- Power BI / Tableau
Timeline
Director, Decision Science
Abercrombie & Fitch
2019 - Current
Manager, Digital Analytics
Highlights For Children
2016 - 2019
Strategic Marketing Analyst
Highlights For Children
2014 - 2016
Grant Manager
After-School All-Stars Ohio
2012 - 2014
Installations Coordinator and Analyst
The Reynolds and Reynolds Company
2009 - 2012
Bachelor of Science - Psychology
Miami University