Christine Calienes Roig
Palmetto Bay,USA
Summary
Seasoned professional with over 25 years of experience in marketing with an emphasis in advertising and experiential marketing focused on account planning of multi-level integrated campaigns focused on multi-cultural targets. Key skills include account management, operations, cross-functional team and multi-agency environment integration. Client experience includes Quick Service Restaurants (QSR), Carbonated Soft Drinks (CSD), Automotive, Healthcare, Insurance, Retail and Spirits.
Overview
38
38
years of professional experience
Work History
Strategic Planning & Account Management Consulting
RoMark Consulting Inc.
10.2014 - Current
- Company Overview: Advertising, Experiential Marketing, and Brand Integration
- Expert in multi-agency environment integration, client management and team organization
- Program organization, budgeting, logistics management, business leadership supervision and client management operations planning
- Managed complex projects from inception to completion, consistently meeting deadlines while staying within budget constraints.
- Enhanced client satisfaction by developing and implementing strategic plans tailored to their specific needs.
- Mentored junior consultants in best practices for strategic planning, contributing to overall team success and cohesion.
- Collaborated with cross-functional teams to execute successful product launches and meet goals.
- Evaluated competitor strategies and recommended adjustments to maintain a competitive edge in the industry.
- Established strong relationships with clients, fostering long-term collaboration and securing repeat business.
- Developed valuable partnerships with external vendors, negotiating favorable contract terms for mutual benefit.
VP, Client Services
Eventus Marketing, Inc.
04.2009 - 10.2014
- Company Overview: National Experiential and Shopper Marketing Firm
- Key Accounts: Dr Pepper Snapple Group, and McDonald’s Corporation,
- Key Programs include: Multiplatform consumer engagement marketing programs with 360 campaign solutions inclusive of: Retailtainment, Lifestyle, Artist and Branded Sports & Entertainment Property Associations
- Created, Built and Managed mobile marketing tours for brand development, consumer sampling, sports and community education programs
- Collaborated with colleagues to design and create calendar program plans and deployment schedules to maximize efficient coordination
- Cultivated strong relationships with key stakeholders, including clients, agency partners, retail associates, and media partnership leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Identified opportunities to improve business process flows and productivity.
VP, Strategic Planning and Research
Accentmarketing
02.1998 - 02.2009
- Company Overview: US Hispanic Advertising & Public Relations Communications Firm
- Key Accounts: US Navy, GM Corporate, Big Lots, Kaiser Permanente, Alltel, GobiernoUSA.gov and American Heart Association
- Spearheaded strategic planning and research development for multiple clients
- Lead qualitative and quantitative research and analysis
- Participated in groups and report development
- Proactively established new means of developing and understanding brands with insightful consumers nuances
- Participated as key integration leader in agency’s strategic re-evaluation of business and new business tools
- Assisted in organization and development of new agency positioning
- Evaluated and lead implementation of new agency new business tools and systems
- Served as lead liaison for new business team meetings, information and action plans
- Initiated digital offerings capabilities expansion
- Helped assess digital projects and initiate new work in this area
- Worked with account teams on integrating digital solutions to client work
- US Hispanic Advertising & Public Relations Communications Firm
VP, Account Director
Accentmarketing
01.1998 - 01.2006
- Company Overview: US Hispanic Advertising & Public Relations Communications Firm
- Lead and implemented research and strategic planning for campaigns
- Developed solid and effective communication platforms through qualitative research and insight mining
- Handled creative process from brief development to selection of fresh effective ideas
- Attended qualitative groups and was responsible for reporting summaries to the client and creative team
- Key integrator of account structure development
- Oversaw and managed implementation of multiple departments and team members
- Helped design and implement national and retail agency team
- Established procedures for partner agency interaction
- Lead growth of business that assisted in the creation of a dedicated retail team for the Pontiac and GMC accounts
- Primary liaison for agency with clients, agency partners and internal staff
- Managed senior client relationship and presentations of all strategies and creative
- Maintained coordination of all client plans and projects to ensure synergy between national and regional creative
- US Hispanic Advertising & Public Relations Communications Firm
Account Supervisor
The Meka Group, Inc.
10.1994 - 02.1998
- Company Overview: Advertising and Public Relations Agency
- Integral team player in growth and development of agency
- Helped create and implement systems and procedures for agency
- Analyzed, developed and implemented marketing campaigns for local clients
- Coordinated yearly projections, budgets and investment recommendations
- Worked closely with creative, media, production and traffic departments
- Orchestrated and supervised promotions and new product launches
- Established strategic alliances with media and corporate partners
- Advertising and Public Relations Agency
Student Union Supervisor
The University of Miami
08.1990 - 08.1994
- Contributed to overall campus life enhancement by actively engaging with students, faculty, staff, and administration on key initiatives.
- Strengthened relationships with on-campus organizations by collaborating on events and support services.
- Collaborated with other campus departments to identify opportunities for cross-functional partnerships that enriched the student experience.
- Enhanced student engagement by implementing innovative programs and events within the Student Union.
- Increased event attendance by effectively marketing and promoting activities across campus.
- Promoted student leadership development through mentorship opportunities within the Student Union team.
Sales Associate
The Limited Inc. & Express
08.1986 - 08.1990
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Helped customers locate products and checked store system for merchandise at other sites.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
Education
Diploma - advanced market analysis and strategic planning
Miami Ad School
01.2002
Bachelor of Science - Psychology, Public Relations & Chemistry
University of Miami
01.1994
Skills
- Organizational Development
- Relationship Building
- Issue Resolution
- Project Management
- Department management
- Budget Preparation
- Teamwork and Collaboration
- Time Management
- Attention to Detail
- Proficient in Powerpoint, Word and Excel
- Problem-solving abilities
- Multitasking Abilities
Majorclientsserviced
- ACDelco
- Alltel Wireless
- ATT Cable, Internet & Phone
- American Heart Association
- Big Lots
- Buick
- CAC Medical Centers
- Dewars
- Dr Pepper Snapple Group
- FedEx Latin America and Caribbean
- Foundation Health, a Florida Health Plan, Inc.
- General Motors Corporate
- Pontiac
- GMC
- Kahlúa/Hiram Walker
- Maybelline
- McDonald’s
- Tenet South Florida HealthSystem
- United HealthCare
- US Navy
References
Available upon request
Professional Highlights
- Focused and solution oriented thinking
- Exceptional leadership, interpersonal and communication skills
- Budgeting and financial reporting
- Excellent presentation and negotiating skills
- Outstanding senior client and management relationships
- Innovative strategic planning, qualitative research and reporting
- Resourceful managerial skills
- Positive motivator and trainer of direct reports
- Keen ability to develop fresh creative strategies and recognize good ideas
- Structured and effective organizational skills
- Efficient planning, coordinating and execution skills
- Cross-functional multi-agency integration
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Strategic Planning & Account Management Consulting
RoMark Consulting Inc.
10.2014 - Current
VP, Client Services
Eventus Marketing, Inc.
04.2009 - 10.2014
VP, Strategic Planning and Research
Accentmarketing
02.1998 - 02.2009
VP, Account Director
Accentmarketing
01.1998 - 01.2006
Account Supervisor
The Meka Group, Inc.
10.1994 - 02.1998
Student Union Supervisor
The University of Miami
08.1990 - 08.1994
Sales Associate
The Limited Inc. & Express
08.1986 - 08.1990
Bachelor of Science - Psychology, Public Relations & Chemistry
University of Miami
Diploma - advanced market analysis and strategic planning
Miami Ad School
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