Christine Ceccarelli
Upland,CA
Summary
Retail leader with expertise in buying, inventory control, margin maximization, buy planning, vendor negotiation and product allocation. 33+ years’ experience identifying opportunities and capturing results.
Overview
33
33
years of professional experience
Work History
Director of Retail Merchandising
La Jolla Group/O’Neill
11.2009 - Current
- Responsible for product assortment and allocation for 17 stores across the United States
- Assure the timely shipment of product within the varying seasonality of different store climates and locations
- Developed a strong third-party vendor assortment within our stores to balance the product needs of our customers
- Provide detailed product performance analytics to executive team including sell through, margin, sales trends, opportunities
- Work closely with product development and design teams, along with wholesale sales management on assortment balance and line direction
- Implemented a robust SMU program for key product categories to assure strong inventory positions on basic items
- Partner with visual merchandising team on product placement and store capacities
- Successfully negotiate with third party vendors for long margin off price opportunity and poor performing product returns
- Joined our teams in facilitating multiple new store openings and floor sets.
Buyer - Apparel, Footwear and Accessories
Chick’s Sporting Goods
03.1991 - 05.2009
- Responsible for buying, planning and allocation of men’s, women’s and youth apparel, footwear and accessories for 15-door chain
- Managed 210 product categories within the snow, surf and active divisions
- Accelerated revenue by recognizing vendor off price opportunities
- Designed and implemented open-to-buy strategy & led monthly meetings with planning and executive teams to stay on plan and budget
- Successfully provided 40% of the total company margin dollars within our buy categories.
Education
B.S. - Management
California State Polytechnic University
Skills
- Strategic Planning
- Verbal and written communication
- Project Management
- Strategies and goals
- Budget Management
- Negotiation
Timeline
Director of Retail Merchandising
La Jolla Group/O’Neill
11.2009 - Current
Buyer - Apparel, Footwear and Accessories
Chick’s Sporting Goods
03.1991 - 05.2009
B.S. - Management
California State Polytechnic University
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