Christine Clarke
Fanwood,USA
Summary
SENIOR LEVEL MARKETING – ADVERTISING – DIGTIAL MEDIA LEADER Ad Category Expertise: Pharmaceutical, Technology, Mobile Apps, Sports, Financial, Retail, Consumer Goods, Youth Toys Advertising Expertise: National & Local strategy, budget management, negotiation, plan implementation, reporting and analysis for: TV-Radio-Print–Digital-Mobile-Social-Video-SEO-OOH-POC-Custom Programs-Sponsorships-Partnerships-Content
Overview
23
23
years of professional experience
Work History
Media Director
CMI Media Group
03.2019 - 05.2024
- Client facing point person responsible for the brand’s media management & investment across NPP & DTP that exceeds expectations
- Orchestrates CMI’s insights development resources in determining the best media strategy to accomplish brand goals
- Assures clients revenue goals are met, clients media learnings as needed to facilitate forward-leaning opportunities to enhance customer engagements
- Successful market launches - brand & data release: Calquence CLL, AZ Omnichannel, Koselugo, Eylea HD, Xphozah, Breyanzi
- Grew company & business revenue through: Rx analysis, tested partners, and new media opportunities and capabilities
- Achieved AZ HCP Strategy Goal of increasing Calquence market share +10-15 % points & 1L awareness +16%points (AZ ATU)
- Achieved AZ DTC Goal of Increasing Engagements with Patients and Caregivers Avg QVR 5.9% above benchmark (2021 CMI BI FY report)
- Acknowledgement for onboarding new clients through dedicated customized Media & CMI capabilities presentations resulting in clients who champion CMI
- Team Retention: Media team members dedicated on the business for 2+yrs Liz and & Theresa and 1+yrs Sarah
- Scoping and reallocating scope to stay within fixed scope budget
- Achieved AZ/CMI Goal of Improving Agency QBR performance ratings
- Calq up +2 avg points to 3.2 points and Kos up to 3.1 points (2H 2020 vs.1H 21 AZ QBR)
- Successful plan for the strategic direction and business goals across 9 media plans YOY business has grown between both brands with annual media spend (+38%) and agency sow fees (+50%)
- This also includes the management of an extensive client roster at any given time – Calquence can be up to 10 clients and Koselugo up to 4 clients
- Financial responsibility equates as follows: Total $20MM AZ Media Business: Calquence (7 plans) $16MM and Koselugo 2 plans - $4MM
- Total $3.6MM CMI Agency Fees/SOWs 8: Calquence 2021 $3M and Koselugo $659k
- Managed the transition of CMI on MCL HCP R/R and Raci Doc with competitive agency Fingerpaint and pioneering working with a competitive agency
Social Media Manager
Netelixir
01.2018 - 01.2019
- Drove e-commerce ROAS performance including daily tracking, analyzing, reporting & optimizing accounts at all levels
Marketing & Advertising Consulting
Here We Grow Childcare Center
01.2018 - 12.2018
- Hired to create a hyper local Marketing Plan to Support Child Enrollment: Facebook (Canva), Custom Destination Website Page (Leadpages), Annual Social calendar, Website Content Refresh (WordPress) & School tour/marketing materials
Digital Marketing Manager Media Sponsorships & Paid Social
Verizon
01.2012 - 12.2017
- Led business communication objectives and cross media strategy across all disciplines to deliver Verizon's advertising goals
- Formed new Paid Social teams (internal & external) dedicated to lead strategy, stewardship w/annual budgets of $65MM+
- Created a social holistic channel approach for KPIs across the goals of Awareness, Consideration & Purchase
- Executed an 'Always On' strategy driving Verizon goals: Site Traffic, Gross Ads, Orders & Consumer Engagement
- Responsible for prioritizing all Social requests which led to minimizing duplication among campaigns, audiences & creative
- Held direct daily relationships: Facebook, Twitter, Snap to keep close pulse on the social landscape & lead brand innovation
- Implemented social tagging w/Media Ops & Partners for the exact tracking of Site Traffic, Orders & GAs (did not exist prior)
- Created a Social Incident Response Playbook standardizing the process on identifying crisis circumstances on pausing social
- Led Social communication for Disaster Relief cross functionally with PR, Corporate and External/Internal Communications
- Recognition Awards: Collaboration on Blindness Awareness Month
- Emergency Work Assignment dedication (2016 Strike)
- Increased Verizon social presence on Facebook, Instagram, Twitter & Snap
- Created Custom Social Audiences & Retargeting (FB, IG, TW)
- Tested FAN (Facebook Audience Network)
Associate Integrated Media Director
Foote, Cone & Belding
01.2004 - 12.2012
- Led integrated media plan strategy & management of multitude of brands with direct reporting to senior leadership
- Merck Accomplishments: Received a Merck award for a customized financial doc implemented across all brands & vital during agency pitch
- Responded timely to unforeseen FDA market events producing an avoidance of 75% of committed monetary activity
- Received two agency 'M-ies' for the best Competitive Presentation and Client Accountability
- Recognition award for increasing agency, client & partner evaluation scores
- Successfully launched Rotateq digital campaign within CDC regulation - plan established lead market share for the vaccine
- Analyzed client research/sales/segmentation data & developed a portfolio content plan strategy adhering to Merck & FDA
Senior Media Planner
MindShare (WPP)
01.2003 - 12.2004
- Collaborated daily with client product managers in leading an extensive media plan strategy of the Oral-B portfolio
Senior Media Planner
OMD (Omnicom Group)
01.2001 - 12.2003
- Placed on the agency’s largest account on client servicing, multi-media plan strategy, negotiation, buying & reporting
Education
Bachelor of Business - Marketing with Accounting concentration
Hofstra University
Long Island, NY05.2000
Skills
Creative Mindset
Media plan presentations
Media activity planning
Strategy planning
Adcategoryexpertise
- Pharmaceutical
- Technology
- Mobile Apps
- Sports
- Financial
- Retail
- Consumer Goods
- Youth Toys
Advertisingexpertise
- National & Local strategy
- Budget management
- Negotiation
- Plan implementation
- Reporting and analysis for: TV-Radio-Print–Digital-Mobile-Social-Video-SEO-OOH-POC-Custom Programs-Sponsorships-Partnerships-Content
Professional Development
- Conflict Management
- Selected for Verizon’s Foundations for Effective Leadership
Timeline
Media Director
CMI Media Group
03.2019 - 05.2024
Social Media Manager
Netelixir
01.2018 - 01.2019
Marketing & Advertising Consulting
Here We Grow Childcare Center
01.2018 - 12.2018
Digital Marketing Manager Media Sponsorships & Paid Social
Verizon
01.2012 - 12.2017
Associate Integrated Media Director
Foote, Cone & Belding
01.2004 - 12.2012
Senior Media Planner
MindShare (WPP)
01.2003 - 12.2004
Senior Media Planner
OMD (Omnicom Group)
01.2001 - 12.2003
Bachelor of Business - Marketing with Accounting concentration
Hofstra University
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