Christine Creech
Palm Harbor,FL
Summary
Well-grounded Regional Sales Director known for delivering record-breaking revenue and profit gains. Effective at strategic and tactical planning, new business development and team-building. Excellent communication and organizational attributes. Builds and retains high performance teams by hiring, developing and motivating skilled professionals.
Overview
35
35
years of professional experience
Work History
Director of Marketing
Trilogy
Clearwater, Florida
10.2023 - Current
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Organized events such as trade shows or conferences to promote company's products or services.
Franchise Development Manager
Acti-Kare
Tampa, FL
10.2022 - 10.2023
- Trained franchisees to learn ins-and-outs of marketing business and corporate requirements.
- Created and coordinated group training classes in alignment with company sales objectives.
- Created and offered additional materials to enhance training.
- Participated and attended meetings or seminars to obtain information for use in training programs or to inform management of training program status.
- Conducted market research and reported on competitors.
Regional Director of Sales
Retirement Unlimited Inc
Tampa, FL
05.2022 - 10.2023
- Created robust sales plans and set territory quotas
- Managed sales team for 7 communities through out state of Florida
- Built and managed sales funnel using metrics to forecast achievements and measure goals
- Forecasted annual, quarterly and monthly sales goals
- Researched customer needs, market trends and competitor activities
- Connected with prospects through trade shows, cold calling and local-area networking.
Regional Sales Director
FUSION HEALTHCARE
Tampa, FL
02.2020 - 10.2021
- Worked with executive management team to expand footprint for skilled, outpatient and private duty in 4 regions
- Collaborated, created, and implemented 2 signature programs
- Hired, trained, and coached 16 sales professionals in 6 branches covering 19 counties
- Directly involved in social media campaign to increase presence during Covid shutdowns
- Collaborate with long range (financial) planning team on budgetary process for all branches
- Find creative solutions to complex problems through data management and analytics
Regional Director of Sales and Business
PINNACLE HOME CARE
Tampa, FL
02.2018 - 02.2020
- Worked directly with executive management team to brainstorm, discuss strategy, and mitigate issues
- Directly involved in 4 acquisitions
- Implemented marketing strategies which resulted in growth of customer base
- Trained and coached team of 22 sales professionals in three regions
- Motivated team members to meet and exceed sales targets
- Drove sales by meeting and supporting Medical Directors, ACO's, and Community Relationships
- Developed highly profitable pipeline based on multiple sales penetration techniques
- Maintained extensive knowledge of competitors offerings and presence in assigned territory
- Developed new process for employee evaluation which resulted in marked performance improvements
- Rolled out 4 new software systems and trained employees
- Surpassed first quarter goals in 4 of 5 markets
Regional Director of Business
CARTER HEALTHCARE
Tampa, FL
09.2015 - 08.2018
- Developed and directed strategy for 15 sales representatives in 3 regions covering 16 counties
- Led sales calls with team members to establish sales and customer retention goals
- Increased census by 33% in first 60 days
- Directly hired and managed 4 Medical Directors
- Directly involved in 2 acquisitions, developing and training staff
- Developed and implemented account manager training program.
Senior Sales Director
GREYSTONE
Tampa, FL
02.2014 - 09.2014
- Sales Director served as key member of executive team developing sales strategies for home health
- Direct team of 10 account managers
- Revamped marketing strategy, implemented effective promotional strategies, trained high performance sales team and boosted company image
Director of Business Development
HOMETOWN HOMECARE
Saint Petersburg, FL
07.2012 - 02.2014
- Formulate marketing and business development strategies to drive revenue growth
- Hired talented, trainable team members and drove new business strategies to grow revenues.
- Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
Admissions Director-Business Development Specialist
HCR MANORCARE
Palm Harbor, FL
03.2010 - 07.2012
- Provided consultative sales of skilled nursing to physicians and hospitals
- Prospected for customers through cold calls, referrals and networking
- Qualified leads, closed deals and managed accounts
- Outcomes: Increased census from 85% to 94% in six months
- Established relationships with physicians, discharge planners, administrators, home health agencies and families
- Recognized consistently for surpassing monthly sales goals.
Account Executive
Wyeth Pharmaceuticals
Dayton, OH
03.2001 - 03.2010
- Educated customers on product features and technical details to highlight benefits.
- Achieved territory, individual and company goals for call metrics, sample distribution, market share and sales.
- Employed effective selling, listening and negotiation skills while communicating with customers.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
Corporate Sales Manager
HI Development
Clearwater, FL
08.1997 - 02.2001
- Developed long-term relationships with venues and clients by maintaining consistent communication and excellent customer service.
- Submitted weekly and monthly sales reports and attended sales and management meetings to support business objectives.
- Quoted pricing and met with clients and hotel management to plan and organize functions.
- Attended trade shows, community events and industry meetings to build and maintain rapport with competitor hotels, lead sources, clients and local community.
Regional Property Manager
Realmark
Dayton, OH
06.1989 - 08.1997
- Prepared and completed lease documents, annual budgets, forecasts and monthly performance and management reports
- Developed and implemented marketing plans to cater to needs of community.
- Conducted periodic inspection of vacant apartments for market-ready condition.
- Recruited, coached and guided top talent for on-site staff managerial positions.
- Liaised between construction manager and tenant during build-out phase of tenant suite.
Education
BACHELOR OF ARTS - COMMUNICATIONS MANAGEMENT
University of Dayton
12.1989
Skills
- New Business Development
- Branding
- Budgeting & Forecasting
- Start-Ups and Acquisitions
- Turnaround & High Growth Strategies
- Relationship Management
- Contract Negotiations
- Staff Training & Development
- Corporate Recruiting
- CRM
Timeline
Director of Marketing
Trilogy
10.2023 - Current
Franchise Development Manager
Acti-Kare
10.2022 - 10.2023
Regional Director of Sales
Retirement Unlimited Inc
05.2022 - 10.2023
Regional Sales Director
FUSION HEALTHCARE
02.2020 - 10.2021
Regional Director of Sales and Business
PINNACLE HOME CARE
02.2018 - 02.2020
Regional Director of Business
CARTER HEALTHCARE
09.2015 - 08.2018
Senior Sales Director
GREYSTONE
02.2014 - 09.2014
Director of Business Development
HOMETOWN HOMECARE
07.2012 - 02.2014
Admissions Director-Business Development Specialist
HCR MANORCARE
03.2010 - 07.2012
Account Executive
Wyeth Pharmaceuticals
03.2001 - 03.2010
Corporate Sales Manager
HI Development
08.1997 - 02.2001
Regional Property Manager
Realmark
06.1989 - 08.1997
BACHELOR OF ARTS - COMMUNICATIONS MANAGEMENT
University of Dayton
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