Christine Daniels
Phoenix,AZ
Summary
Dynamic and award-winning Sales Leader with 15+ years of experience in cheerleading apparel, sportswear, and specialty healthcare markets. Recognized nationally for territory growth, institutional contract negotiations, and top-tier quota attainment. Built lasting partnerships with high schools, universities, gyms, and healthcare institutions. Multiple President’s Club and Gold Club honoree, consistently ranked among the top sellers nationwide. Expertise spans B2B consultative sales, product launches, teamwear strategy, and large-scale account management.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
21
21
years of professional experience
Work History
Specialty & Biotech Sales
Rare Disease
01.2013 - 01.2025
- Biogen (2024-2025); Ultra Rare Disease Specialist
- Biocodex (2023-2024); Ranked #1 nationally, achieving 125% of goal
- Eisai (2021-2023): Earned Mastery Designation (2022);#1 nationally for NRX growth.
- Sunovion (2016-2021): Grew territory to 161% of goal in first year, consistently top-ranked nationally.
- Vertical (2014-2016): Achieved 200% growth in 6 months
Territory Manager – B2B Sales
NIKE (Sport Chalet Team Sales)
06.2012 - 03.2013
- Negotiated and secured contracts with universities and corporations across Arizona and Idaho.
- Managed 50,000+ SKUs in apparel, uniforms, and equipment.
Senior Sales Representative
GTM Sportswear
09.2010 - 06.2012
- Ranked #1 in Sport Division Sales (Western Region, 2011) and #1 in Spirit Division Sales (2011 Q3–Q4).
- Selected as Sew-Team Spirit Custom Line Specialist (2012).
- Achieved President’s Club 2011 and accelerated into GTM Select Program.
- Drove adoption of GTM uniforms and spirit wear across schools and athletic programs statewide.
Senior Sales Consultant
Varsity Brands, Inc.
11.2003 - 09.2010
- Increased apparel sales in Arizona by 70% in one year; drove 200%+ growth in camp enrollment (2003–2009).
- Managed 900+ accounts including high schools, colleges, and professional sports organizations.
- Ranked #1 nationwide in recruiting revenue (2008) out of 286 sales reps.
- Earned President’s Club (2004–2009), Gold Club, and Silver Club designations for consistent quota overachievement.
- Recognized with Largest Regional Increase (2004) and Rookie of the Year Candidate (2004).
Education
M.S. - Organizational Psychology & Leadership
Grand Canyon University
Phoenix, AZB.A. - Political Science (Pre-Law Emphasis)
University of Minnesota, Twin Cities
Skills
- Strategic territory growth
- Skilled in negotiating institutional contracts
- Strategic marketing for cheerleading merchandise
- Product launch management
- Retention program development
- Leadership development
Timeline
Specialty & Biotech Sales
Rare Disease
01.2013 - 01.2025
Territory Manager – B2B Sales
NIKE (Sport Chalet Team Sales)
06.2012 - 03.2013
Senior Sales Representative
GTM Sportswear
09.2010 - 06.2012
Senior Sales Consultant
Varsity Brands, Inc.
11.2003 - 09.2010
B.A. - Political Science (Pre-Law Emphasis)
University of Minnesota, Twin Cities
M.S. - Organizational Psychology & Leadership
Grand Canyon University
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