Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Christine E. Johnson

Indianapolis

Summary

I am a forward-thinking leader with more than 14 years experience in strategy, marketing, fundraising, communications and business development. I offer demonstrated success in driving development initiatives, increasing sales, creating effective strategy, and leading cross-functional teams that solve complex business issues.

Overview

12
12
years of professional experience

Work History

Senior Director of Consulting

Element Three
01.2024 - 01.2025
  • Closed $450k in new and retained business in first 6 months
  • Created and maintained market intelligence and competitor analysis reports, resulting in 2 new key partnerships
  • Created diversified and de-risked organizational growth strategy, including staffing, operations and budget
  • Concepted and deployed new RFP response strategies, resulting in 100% advancement rate

Vice President of Digital Strategy

TrueSense Marketing
01.2022 - 01.2024
  • Led team of 15 in-house experts, including strategists, managers and analysts in service of more than 100 clients in the nonprofit sector, primarily focused on children's hospitals, food banks, cancer centers, human services, and higher education
  • Created departmental growth strategy, including staffing, organization and budget, resulting in 140% YOY growth
  • Key member of core pitch team responsible for closing more than $5M in new business in 2023-2024 YTD
  • Restructured strategy teams to create integrated strategic consulting and planning processes, resulting in >50% increase in efficiency and consistently improved client results
  • Developed and instituted growth and culture training and initiatives in multiple agency verticals, resulting in 75% reduction in YOY departmental turnover
  • Originated and led rolling 6-week comprehensive marketing training and communication curriculum to facilitate cross-channel integration

Vice President of Strategy

Prolific
01.2018 - 01.2022
  • Devise and deploy robust business development tactics for national brands and clients to enhance overall growth
  • Improve customer satisfaction and retention by fostering and maintaining strong business relationships with customers
  • Developed and led a team of 6 strategy professionals including strategists, researchers, project managers and designers responsible for developing and deploying long-range strategic plans
  • Grew client base by 15% and expanded offerings by instituting new product lines and organizing workshops
  • Increased revenue by over $2M by assisting Chief Creative Officer in managing brand storytelling and strategies
  • Generated more than 40% organic growth rates for nonprofit, for-profit, and education organizations driving top-notch revenue growth policies
  • Served as embedded CMO for B2B SaaS client for 9 months, developing new full-funnel omnichannel sales and marketing goals, exceeding revenue goals for successive quarters through optimized subscription services model
  • Trusted advisor to executive and board-of-directors level clients in areas including outdoor recreation and conservation, higher education, regenerative agriculture, SaaS, and nonprofit industries

Executive Director of Research Communications

Indiana University
01.2017 - 01.2018
  • Managed strategic communications campaigns and spearheaded creation of a new, research-focused website
  • Ensured compliance with federal, state, and local regulations, while communicating with government affairs, marketing, and communications staff
  • Organized and facilitated congressional briefings
  • Produced $25M+ in additional grant funding through creative strategic planning and execution
  • Leveraged professional expertise in administering omnichannel marketing and communications strategies for more than $100M in major university-wide research projects, resulting in increased awareness and public engagement
  • Boosted social media engagement by 29% and saved $500K by leading marketing/communications budget strategies

Vice President of Marketing, Creative Director

Indiana State Museum & Historic Sites
01.2013 - 01.2017
  • Ensured process and performance improvement by training and mentoring team of in-house marketing professionals
  • Created and initiated organizational strategic plan by liaising with executive leadership
  • Augmented revenue by 25% by directing brand development programs
  • Optimized educational stakeholder impact by 64% by developing and executing new programs
  • Completed $20M capital campaign, exceeding goals by over 33% through effective multidimensional collaboration

Education

Masters of Business Administration (MBA) - Business Administration and Management

Purdue University Global

Bachelor of Arts - Political Science

DePaul University
Chicago, IL

Skills

  • Business Strategy
  • Market Research & Analysis
  • Revenue Optimization
  • Strategic Growth & Marketing
  • Fundraising
  • Operational Strategy
  • Client Experience
  • Team Building & Leadership
  • Strategic Planning & Implementation
  • Innovation strategy
  • Data-driven decision making

Languages

Spanish
Professional Working
French
Limited Working

Timeline

Senior Director of Consulting

Element Three
01.2024 - 01.2025

Vice President of Digital Strategy

TrueSense Marketing
01.2022 - 01.2024

Vice President of Strategy

Prolific
01.2018 - 01.2022

Executive Director of Research Communications

Indiana University
01.2017 - 01.2018

Vice President of Marketing, Creative Director

Indiana State Museum & Historic Sites
01.2013 - 01.2017

Bachelor of Arts - Political Science

DePaul University

Masters of Business Administration (MBA) - Business Administration and Management

Purdue University Global

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Christine E. Johnson