As a skilled and versatile professional, I possess an MBA with a specialization in marketing and finance, as well as a bachelor's degree in design. My expertise lies in pioneering research and developing strategies in the areas of future mobility product planning, services, design, and sustainability. I am driven by intellectual curiosity and have a strong commitment to driving innovation and enhancing the customer experience for GM brands, with a focus on contributing to GM's long-term success. Additionally, I take ownership of my responsibilities and approach them with a sense of urgency. In my role, I also lead and expand Outreach and Development initiatives to foster creative talent on the West Coast.
• Establishing and Leading the West Coast GM Design Outreach and Development Division
• Empowering and Collaborating with Educational Institutions and Communities to spearhead Western U.S
• Managing the Outreach budget and resources to deliver meaningful and high-quality community engagements that aligned with organizational goals
• Leading and overseeing design research and strategy initiatives, driving innovation and shaping the direction of portfolio planning, as well as services and experiences
• Collaborating with cross-functional teams such as competitive intelligence and global planning to align with overall business objectives
• Analyzing market trends, customer needs, and competitive landscape to identify opportunities and gaps
• Staying up-to-date with industry trends and emerging technologies to inform design decisions and identify new opportunities
• Presenting research findings and strategy recommendations to stakeholders and senior leadership
• Continuously evaluating and improving design research and strategy processes to ensure efficiency and effectiveness
• Spearheaded dynamic GM brand-specific CMF aesthetic concepts for advanced mobility products using state-of-the-art design techniques
• Monitored market, technology, and material trends for innovation opportunities
• Excelled in project management, ensuring timely delivery within budget constraints
• Facilitated collaboration with multiple stakeholders and external resources
• Managed multiple design projects simultaneously
• Developed innovative design concepts for improved brand recognition
• Innovated and executed captivating GM brand-specific CMF aesthetic concepts using cutting-edge design techniques and software tools
• Collaborated closely with suppliers and internal stakeholders to achieve design goals within project timelines and budget constrains
• Stayed updated on industry trends for forward-thinking approaches
• Developed and executed BMW and Rolls Royce specific concepts using cutting-edge design techniques and software tools
• Developed and executed VW and Audi brand-specific concepts using cutting-edge design techniques and software tools
Portfolio Planning and Brand Strategies
Market Research and Consumer Research
Strategic Foresight and Trend Forecasting
Develop strategies based on in-depth research and insight
Conduct executive-level reviews for various stakeholders
Lead cross-functional insight studies
Drive innovative feature rollout and services development
Dual Citizenship (American and German)
Microsoft Office Suite
Adobe Suite
Autodesk Alias Wavefront and VRED