Summary
Overview
Work History
Education
Skills
Timeline
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CHRISTINE GARCIA

SAN MATEO,CA

Summary

Highly accomplished, collaborative and results-driven professional with a proven track record in e-commerce and site merchandising. Seeking a challenging position as a Site Merchandising Director to leverage my expertise in driving revenue growth, optimizing online customer experiences, and leading cross-functional teams. Committed to delivering exceptional results and exceeding business objectives.

Overview

9
9
years of professional experience

Work History

Ecommerce Brand Manager | Olehenriksen.com

Kendo Brands
10.2022 - Current
  • Leading a team of site merchandising coordinators in developing and executing merchandising strategies across multiple product categories, resulting in an 10% increase vs. LY in online sales
  • Optimized website performance and user experience by analyzing customer behavior and implementing data-driven site improvements
  • Collaborated with cross-functional teams including global marketing, product management, and design, to align merchandising efforts with overall business objectives
  • Manage vendor relationships, negotiate costs on gifting swag, and ensure timely delivery of merchandising assets
  • Analyze sales data, customer feedback, and market trends to identify areas of improvement and develop actionable recommendations
  • Provide leadership, coaching, and development opportunities for the site merchandising team

Brand Ecommerce Associate Manager

Kendo Brands LVMH
11.2021 - 10.2022
  • Responsible for building promotions and product launch strategies to guide customers through product life-cycle journeys to drive growth, engagement, conversion and increase lifetime value
  • Built merchandising and launch strategy for AI mapping skincare routine finder feature in partnership with product team which currently has developed into a customer cohort that consistently drives an AOV of $100+ and contributes to 5% of annual revenue
  • Managed site optimization requests by partnering with product manager to help users navigate the site seamlessly while serving relevant content to assist with purchase consideration
  • Focus on elevating our customer's digital journey, by creating a premium shopping experience
  • Partner with the internal Creative, Field and Educational team to scope and resource campaign deliverables
  • Work cross-functionally to create, manage, and track product launch and campaign marketing briefs which includes but not limited to - providing direction on photoshoots, providing asset checklists, and managing site wireframes for planning asset execution

PC Digital Merchandising Lead

Electronic Arts
09.2015 - 10.2021
  • PC client/web ecommerce manager in charge of planning storefront merchandising and strategy for PC platform, which involves leading and streamlining processes for a merch team of 5 Digital Merch Strategists
  • Planning strategy and execution of merchandising against business and commercial goals to drive conversion and revenue
  • Gather data and insights using web analytics tools to enhance conversion and improve user journey experience, as well as inform partners and provide recommendations on optimizations for merchandising briefs
  • Initiate assessment and reporting of daily store front performance digital merchandising pre-order and launch performance metrics
  • Manage-day-today merchandising responsibilities such as developing detailed merchandising briefs, reviewing/approving assets, and tracking production of digital content to ensure alignment with franchise brand, style, and tone
  • Partner with commercial leads to plan and build promotional programs to drive revenue
  • Collaborate with marketing analytics partners to create and facilitate A/B tests to boost conversion, retention campaigns, and subscription acquisition
  • Career Highlights:
  • Functioned as merchandising and promotional campaign lead for The Sims 4 franchise, which contributed to the 50% of total franchise revenue valued at $350M on the PC & Console digital platforms in fiscal year 2021
  • Managed and oversaw over 38 game launches to date, involving product setup on web and client, search engine optimization (SEO), and product page optimization, as well as digital channel amplification throughout product lifecycle
  • Led the launch of a platform feature - ‘Build Your Own Bundle’ for more than 30 The Sims 4 digital content packs to monetize players that owned the base game, thereby achieving over $1M in incremental revenue over the past year

Merchandising/Marketing Manager

Google
01.2015 - 09.2015
  • Managed strategy for seasonal campaigns and new product launches in various categories, such as watches, phones, accessories, and computers
  • Conducted site presentation and product merchandising through sales reports and web analytics to optimize the online shopping experience in increasing conversion
  • Generated new product and updated category pages to emphasize trends, promotions, and shopper-centric best practices
  • Partook in selecting featured product and promotions for key store pages, involving home page, category pages, product stories, marketing landing pages, and other web assets
  • Coordinated with creative agencies to implement visual strategy for store homepage banners, landing pages, and creative photo shoots
  • Oversaw the execution of content into content management system (CMS), quality assurance (QA), and publication
  • Guaranteed proper functioning of all critical flow areas of site and provided resolution of any bugs

Education

Bachelor of Science - Apparel Design and Merchandising

San Francisco State University
San Francisco, CA

Certification Google Analytics – AcademyX Computer Training Affiliation American Marketing Association -

Skills

  • Extensive experience in site merchandising, e-commerce, and digital marketing
  • Proven ability to develop and execute effective merchandising strategies that drive sales and enhance customer engagement
  • Strong analytical skills with the ability to interpret data and insights to make informed business decisions
  • Expertise in optimizing website performance, user experience, and conversion rates through effective merchandising tactics
  • Demonstrated success in managing and leading cross-functional teams, fostering collaboration, instilling growth culture in direct reports while achieving business goals
  • Exceptional communication, presentation, and interpersonal skills

Timeline

Ecommerce Brand Manager | Olehenriksen.com

Kendo Brands
10.2022 - Current

Brand Ecommerce Associate Manager

Kendo Brands LVMH
11.2021 - 10.2022

PC Digital Merchandising Lead

Electronic Arts
09.2015 - 10.2021

Merchandising/Marketing Manager

Google
01.2015 - 09.2015

Bachelor of Science - Apparel Design and Merchandising

San Francisco State University

Certification Google Analytics – AcademyX Computer Training Affiliation American Marketing Association -

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CHRISTINE GARCIA