Christine Glessner

• Direct all aspects of clinic operations, including financial management, payroll, PTO, income reconciliation, and accounts receivable/payable, ensuring accurate performance and fiscal accountability.
• Oversee human resources and organizational development, including onboarding, staffing strategy, performance management, and maintaining updated policies and job descriptions.
• Lead marketing, client engagement, and community outreach initiatives, driving brand awareness and patient growth through strategic planning, content management, and analytics tracking.
• Optimize operational efficiency by implementing inventory management, equipment maintenance, compliance oversight, chart audits, and regulatory monitoring, aligning workflows with industry best practices.
• Develope and institutionalized training programs, client education resources, and operational protocols to uphold high-quality patient care and AAHA standards, fostering a culture of excellence across the practice.

• Executed integrated marketing campaigns to boost brand visibility and ticket, hotel sales revenue.
• Managed timelines, content calendars, and project updates for efficient campaign execution.
• Collaborated with Legal, Sales, Digital/Technology, and Creative teams for cohesive marketing strategies.
• Created marketing assets, including presentations and reports, maintaining thorough documentation records.
• Supported partner marketing initiatives through co-branded campaigns and new business development.
• Conducted market research to identify opportunities and inform strategic planning efforts.
• Performed compliance reviews of marketing materials to ensure accuracy and regulatory adherence.
• Assisted in partner marketing for Epic Universe opening to maximize outreach.

Supported and expanded vacation package marketing opportunities for Universal Studios Hollywood.
Collaborated with internal teams to create attractive, financially viable vacation packages.
Executed project management for vacation package strategies, aligning with stakeholders on timelines.
Reviewed comprehensive marketing layouts to ensure alignment with strategic goals.
Maintained strong partnerships with various internal and external collaborators.

Manage relationships with online travel partners contracted to sell Universal Orlando Resort theme park tickets and on-site hotel room nights.
•Develop partnerships with a selection of airline vacation brands, online travel agencies and US wholesale accounts to further the distribution of Universal Orlando Resort products.
•Ensure optimal placement for Universal Orlando Resort on web pages and in applicable marketing assets to attract customers at every stage of their vacation planning cycle.
•Oversee planning and execution of annual co-op marketing plans.
•Identify new and innovative ways to appeal to customers and strategize to maximize conversion of Universal bookings specific to each partner.
•Utilize SalesForce to track organization and sales measurements.

•Assist the Online Travel Agency channel with support in order to exceed total financial goals in theme park tickets and on-site hotel room nights.
•Manage and maintain channel reporting and departmental budgeting. Plan and organize familiarization trips, client events and client business reviews.
•Ensure key channel projects are executed with excellence.
•Resolve partner issues and provide customer service to clients.

•Develop sales leads and respond to sales inquiries from potential clients seeking meeting space and room blocks.
•Manage, prepare and review contracts, addendums, proposals and all necessary documents for incoming groups.
•Engage with clients via email, phone and in person to ensure customer satisfaction.
•Check showrooms and conduct property site visits for potential clients.