CHRISTINE H GORHAM
Summary
High Performing Sales Leader with over 20 years of experience in multimedia advertising sales of exceeding quotas through consultative, solution based selling. Proven ability to drive new business, expand existing accounts, and deliver measurable ROI across industries. Recognized as a top performer with strong prospecting skills and building strong partnerships and sales strategies with existing and new clients through developing a deep understanding of their businesses.
Overview
27
27
years of professional experience
Work History
SR. ADVERTISING SPECIALIST
Baltimore Sun Media Group
04.2012 - Current
- Exceeds quota (Average 104% in 2025, 108% Q4 2024; 9–20% above annual goals from 2017–2024).
- Salesperson of the Year, 2014–2016.
- Consistently exceeds revenue targets through strategic development and execution of comprehensive multimedia campaigns, including print, digital, SEM/SEO, social media, email marketing, programmatic, and branded content
- Demonstrates and maintains expert knowledge and understanding of print products, digital products and digital marketing services.
- Developed new business by understanding customer needs and selling products and services to accomplish sales goals/ needs.
- Generates revenue growth by securing new clients and expanding services for existing accounts.
- Communicates with management to offer accurate forecasts and market intelligence.
- Mentors junior team members, providing guidance on best practices in advertising strategy and project management.
ADVERTISING MANAGER
The Sentinel
08.2010 - 04.2012
- Directed team of 4 advertising and marketing professionals.
- Developed and executed sales strategy
- Created strong lead generation program
- Conducted weekly performance reviews
- Coached account executives in sales and fulfillment strategies.
- Managed a high-performing sales team, providing coaching and guidance to achieve individual and collective goals.
- Team increased sales by 9% YOY
ADVERTISING DIRECTOR
The Express
01.2009 - 08.2010
- Helmed team of 8 advertising, design and sales professionals.
- Surpassed revenue goals to have the second best year of revenue in the last 20+ years
- Developed, implemented, and monitored strategies to achieve goals.
- Prepared monthly commissions, spiffs, promotional calendars, and reports.
- Prepared and managed annual budgets, revenue and expense forecasts, and strategic promotional campaigns.
- Created and implemented promotions to gain readers and advertisers: Cooking Show/ Event, Scavenger Hunt contest, Ugly Couch contest, Shop Locally summer campaign (with contest), and Grimy Grill contest
- Collaborated with sales staff to plan campaigns
- Trained, coached, and mentored account executives in sales and fulfillment strategies.
SALES EXECUTIVE
The Express
07.1998 - 01.2009
- Built my territory from the lowest revenue to the highest.
- Consistently achieved and surpassed sales goals by an average of 20% annually.
- Developed and maintained long term relationships with small business owners.
- Created successful print campaigns.
- Developed strong, enduring relationships with small business clients, creating impactful print advertising campaigns.
Education
Lock Haven University
Skills
- Print & Digital Sales Strategies
- Sales Presentation & Negotiation
- Creating Solutions for New & Current Customers
- Cross-Selling & Upselling
- Business Development & Client Relations
- Strategic Planning
- Problem-Solving
- Performance Management & Coaching
- Consultative Sales Techniques
- Teamwork & Collaboration
- Pipeline Management
- Campaign Management & Reporting
References
References Available Upon Request
Timeline
SR. ADVERTISING SPECIALIST
Baltimore Sun Media Group
04.2012 - Current
ADVERTISING MANAGER
The Sentinel
08.2010 - 04.2012
ADVERTISING DIRECTOR
The Express
01.2009 - 08.2010
SALES EXECUTIVE
The Express
07.1998 - 01.2009
Lock Haven University
Similar Profiles
Matt StevensMatt Stevens
Packaging Coordinator at Baltimore Sun Media GroupPackaging Coordinator at Baltimore Sun Media Group
Jonathan PittsJonathan Pitts
Writer-Reporter at The Baltimore SunWriter-Reporter at The Baltimore Sun
KARUNYA DEEPANKARUNYA DEEPAN
Trainee Producer at Sun TV Network Limited Broadcast Media Production & Distribution (Sun Music & Chutti tv)Trainee Producer at Sun TV Network Limited Broadcast Media Production & Distribution (Sun Music & Chutti tv)
Chihiro WatanabeChihiro Watanabe
Sr. Quality Evaluator - Advertising & Marketing at Concentrix MalaysiaSr. Quality Evaluator - Advertising & Marketing at Concentrix Malaysia
Imtiyas ShaikhImtiyas Shaikh
Sr. Manager – Advertising & Marketing at Tribhovandas Bhimji Zaveri Ltd. MumbaiSr. Manager – Advertising & Marketing at Tribhovandas Bhimji Zaveri Ltd. Mumbai