Highly motivated results-driven marketing and sales professional with decades of experience creating and implementing integrated marketing campaigns and event experiences for high-tech companies. Proven ability to plan and execute successful events from trade shows, regional events, and customer engagement programs that drive lead generation and revenue growth. Proficient in leveraging marketing automation platforms to optimize campaigns and analyze performance. Strong understanding of the sales process and customer-centric strategies, with a demonstrated ability to deliver measurable ROI. . Demonstrated ability in data analysis and cross-functional teamwork to achieve business objectives. Known for fostering collaborative team environments (Internally and externally).
Event Management: Trade Show Planning & Execution, Regional Event Coordination, Customer Engagement Programs (User Groups, Workshops, Conferences, Hackathons, Webinars), Logistics Management,Pre-Event Marketing, On-Site Programming, Post-Event Follow-Up
Marketing Automation: HubSpot (Campaign Management, Contact List Building, Automation Tools), CRM Integration
Sales Alignment: Lead Generation, Pipeline Development, Sales Process Understanding, Revenue Growth Strategies
Project Management: Budget Management, Resource Allocation, Stakeholder Management, Timeline Adherence
Analytics & Reporting: ROI Analysis, Performance Measurement, Data-Driven Decision Making, Report Preparation, Presentation Skills
Communication & Collaboration:
Excellent Written & Verbal Communication, Cross-Functional Team Collaboration, Relationship Building
Industry Knowledge: Strong understanding of technical concepts and how to implement in Sales and Marketing
Partner Management: Build integrated Go-to-market programs with ISV’s, OEM’s, IHV’s and end users