Experienced Sales and Marketing Director with a background in healthcare and hospitality. A team player focused on delivering exceptional customer service. Known for punctuality, problem-solving, and multitasking abilities. A Professional Executive driven by the challenges just as much as the rewards.
Overview
18
18
years of professional experience
Work History
Bar Manager
Bevardi's Salute
Sarasota, Florida
02.2023 - Current
Created and maintained an inviting ambiance for clients.
Successfully address all customer issues and inquiries, leading to continuous 100% customer satisfaction ratings.
Elevated customer loyalty through the implementation of customized service techniques, achieving a repeat customer rate of over 40%.
Managed weekly inventory of all alcoholic beverages including liquor, beer, and wine.
Proactively sourced and obtained the requisite alcoholic, non-alcoholic, and necessary supplies to optimize efficiency.
Manage vendor negotiations for effective budget control.
Successfully optimized budget allocation and controlled costs to minimize overhead expenses while upholding superior service standards.
Developed cutting-edge cocktail menus by incorporating up-to-date industry trends.
Ensured the bar was consistently stocked and maintained to meet Department of Health guidelines.
Assisted in the planning of private events.
Succinctly assigns responsibilities among team members.
Managed and supervised a team of bartenders and barbacks.
Selected music, recommended books bands, and contributed to discussions on décor and marketing such as social media and various forms of publicity.
Utilized point-of-sale tracking technology and bar and restaurant management platforms.
Support General Manager by participating in employee recruitment and professional growth activities.
Managed day-to-day operations including opening and closing duties, scheduling shifts for employees, cash handling procedures and payroll processing.
Enforced safety regulations and ensured proper sanitation practices were followed by all employees.
Conducted weekly team meetings to discuss upcoming events, promotions and menu changes.
Implemented strategies designed to increase revenue through upselling techniques.
Home Care Counselor
Caring People Home Healthcare
Jupiter, Florida
03.2022 - 02.2023
Established strong connections and cultivated referral opportunities within the Geriatric Community.
Implemented strategic marketing initiatives to increase client acquisition.
Cultivated partnerships and uncovered marketing possibilities through engagement with community groups, healthcare organizations, and industry associations.
Elevated the volume of referral sources by actively communicating with healthcare professionals and organizations daily.
Established a structured approach for managing and organizing visits to referral sources based on their importance and potential.
Identify and pursue new business opportunities to drive company growth and expand market presence in the homecare industry
Conducted presentations to inform professionals and community organizations about Caring People and the homecare industry.
Created personalized approaches for delivering company information and presentations tailored to match the unique interests and professional aspirations of each provider.
Stayed abreast of trends in homecare area markets and regularly reviewed them.
Streamlined response process for prospective referral sources' leads.
Engages in several sales calls every week along with performing additional follow-up responsibilities.
Submitted weekly status reports detailing site visits, phone contacts, and various activities.
Establishing and managing a comprehensive database of contacts and referral sources.
Regularly attended and contributed to weekly conference calls.
Optimized recognition by carefully selecting incentives and promotional items tailored to the needs of the homecare industry.
Utilized research skills to identify industry and competitor trends related to rates, services, etc.
Evaluated company's professional identity and recommended enhancements.
Provided recommendations on marketing initiatives to improve market penetration and increase name recognition among clients and community providers.
Coordinated and communicated effectively with office staff to implement strategic marketing goals.
Worked closely with office and corporate personnel to design and execute a highly effective Quality Improvement program that prioritized marketing initiatives and facilitated business growth.
Assessed reasons for unexpected client requests to stop services, decreased provider referrals, and conversion issues with planned referrals.
Director of Admissions/Marketing
Tiffany Hall Nursing & Rehabilitation
Port St. Lucie, Florida
01.2019 - 01.2022
Built strong relationships with key contacts to enhance referrals within a designated territory.
Utilized territory market analysis data to identify potential New Business opportunities.
Responsible for developing and maintaining high occupancy rates in the community through strategic marketing efforts and networking with local healthcare organizations, including Hospitals, Assisted Living Facilities, Home Care Agencies, and Physicians.
Analyzed facility’s Daily Census by payor source using advanced computation techniques.
Maintain current unit status and vacancy map, ensuring high occupancy levels.
Direct contact with Health Care Proxy and Power of Attorney.
Pertinent financial and clinical documentation gathered for safe productive admissions.
Ensured financial eligibility was met prior to admitting residents.
Acknowledged challenges in facilitating admission processes.
Maintained appropriate responses and follow-ups for admission variables.
Ensured appropriate and timely admissions and re-admissions.
Successfully coordinated the pre-ordering of vital Durable Medical Equipment in alignment with physician prescriptions, contributing to a seamless and fruitful patient stay.
Ensured accurate record-keeping in the CRM by maintaining up-to-date information on residents and potential leads.
Proficiently managed the inputting of statistical, demographic, and clinical documentation into specialized software applications.
Ensured prompt completion of Admission Agreements, a crucial legal and financial document, within 24-48 hours of admission.
Manage COVID-19 placement of admissions and readmissions; follow protocols enforced by the CDC and the Department of Health.
Actively participated in professional organizations related to admissions and marketing functions.
Director of Admissions
Oak Hollow Nursing Center
Middle Island, New York
01.2011 - 01.2015
Maintained a consistent occupancy rate of over 95%, meeting the criteria for receiving paid bed-hold benefits upon resident transfer to the hospital.
Facilitated networking efforts to establish connections with key stakeholders in the healthcare industry including Hospitals, Assisted Living Facilities, Home Care Agencies, and Physicians.
Established myself as a welcoming presence to all incoming admissions and families, facilitating a smooth transition into the facility by being readily available to address any inquiries or concerns throughout the admission process.
Established strong relationships with local hospital discharge planners, physicians, and nurses.
Facilitated the proper and prompt admission of residents.
Coordinated with approved vendors to ensure timely delivery of DMEs, enabling residents to achieve their rehabilitation goals and transition to their homes.
Verified financial eligibility for prospective admissions before granting facility admission.
Determined eligibility status for Medicare, Medicaid, Private Insurance Policies and/or Private Funds.
Director of Admissions
Suffolk Center for Rehabilitation and Nursing
Patchogue, NY
03.2006 - 07.2011
Develops, implements, and maintains revenue-generating strategies related to admissions and patient capacity.
Oversaw the admissions and discharges of patients receiving both in-patient and out-patient care.
Maintained accurate records of admissions, discharges, and admission inquiries data for senior management review.
Ensured cleaning staff were aware of all discharges.
Assessed patient feedback for improvement opportunities.
Develop departmental and institutional goals.
Handles all admissions inquiries.
Monitoring admissions capacity, effectively communicating it to clinicians and other personnel.
Increases admissions numbers through targeting specific admission goals and establishing community connections.
Collaborated with marketing team to create brochures, newsletters, and advertisements to enhance facility's brand recognition in the community.
Maintains up-to-date knowledge of federal/state laws governing capacity, billing, reimbursement (including Medicaid/Medicare guidelines), and JCAHO standards.
Managed scheduling and execution of facility and room tours.
Attended workshops and seminars to stay updated on professional and technical knowledge.
Received and documented all admission inquiries.
Provides informative explanations about the application process, including detailed updates on New York State regulations during interviews with prospective residents or families.
Efficiently delivers and explains resident admission agreement contract, ensuring understanding of all Resident's Rights.
Engages in educating residents/families about advance directives, ensuring referrals are made to the designated social worker to access all relevant Social Work Services.
Liaises with hospitals and other agencies to facilitate marketing efforts and follow-up on current applications.
Coordinated the intake application process, liaising with facility's interdisciplinary team, financial investigator, residents and/or families, and referring agency. Provided updates on application status and bed availability. Assisted Social Work in identifying potential difficult situations based on assessing PRI's.
Controls files and statistics for applications, admissions, discharges, and bed holds. Completes monthly statistics and reports. Assists department members as needed.
Computed and distributed facility's daily census report as required.
Maintains PRI applications and log. Reviews PRIs with Directors of Nursing Services, Rehab Services, and other departments as needed.
Undertakes miscellaneous duties at the discretion of the Administrator/CEO.
Recommends and evaluates resident needs, selecting appropriate interventions and providing necessary Social Work information. Prioritizes service requests and seeks guidance from appropriate personnel when needed. Demonstrates good judgment in interviewing techniques to elicit data, select and interpret relevant information, and maintain the confidentiality of resident records.
Interacts professionally with residents, visitors, and co-workers while maintaining respectful behavior.
Answering telephone inquiries courteously, accurately and while respecting confidentiality; demonstrating strong verbal and written communication skills.
Demonstrates respect and sensitivity for resident rights in accordance with the Resident Bill of Rights, facility policy, and mission statement while maintaining strict confidentiality of resident information.
Utilizes judgment and actions to reduce potential adverse consequences for residents, facility and self, demonstrating awareness of legal issues.
Demonstrates strong performance in emergency scenarios through the ability to remain calm, make well-informed decisions, adhere to established protocols, and promptly communicate with appropriate personnel while accurately documenting events.
Adheres to facility attendance/punctuality standards by accepting responsibility and utilizes work time efficiently to complete assignments within schedule.
Attends meetings and committees as directed by the Administrator/CEO as part of interdisciplinary team.