Summary
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic

Christine Haws

Oak Park,IL

Summary

Accomplished Marketing Operations and Project Management professional with more than 20 years of experience delivering complex packaging, print, digital, and integrated marketing initiatives for Fortune 500 companies and globally recognized advertising agencies. Extensive background leading cross-functional teams, managing product launches, streamlining creative workflows, and overseeing end-to-end production for nationally recognized consumer brands including Tropicana, Naked Juice, Pandora Jewelry, Unilever, Nissan, McDonald's, Ameritech, Philip Morris, and Food Network. Recognized for building efficient processes, solving complex production challenges, and consistently delivering high-quality work on time and within budget.

Work History

Senior Manager, Package Design & Execution

PepsiCo / Tropicana Brands Group
  • Directed packaging execution for 20+ innovation launches and package redesigns across Tropicana, Naked, IZZE, and KeVita brand portfolios.
  • Managed cross-functional creative review and approval processes to ensure brand consistency, regulatory compliance, and on-time execution.
  • Helped establish TBG's Digital Asset Management (DAM) system by researching, implementing, and organizing enterprise packaging assets.
  • Led implementation efforts supporting aluminum can packaging initiatives.
  • Managed color approval during 30+ commercial print runs to ensure packaging quality across multiple national brands.
  • Coordinated internal teams and external production partners throughout the packaging lifecycle.

Lead Project Manager

DDK Marketing
  • Directed Pandora Jewelry's direct mail and newspaper co-op marketing programs from concept through nationwide distribution.
  • Managed print production exceeding two million pieces across approximately 200 retailer-specific versions distributed throughout the U.S. and Canada.
  • Partnered with creative teams to develop direct marketing campaigns that achieved an average 6% response rate.
  • Led project management, content development, and production for the agency's gamified retail learning platform.
  • Produced written training materials and voice-over content supporting digital learning initiatives.

Project Manager

WPP Ogilvy & Mather / Geometry
  • Managed a portfolio of 20–30 simultaneous shopper marketing projects supporting Unilever retail programs.
  • Coordinated creative, production, and account teams to consistently meet demanding client deadlines.
  • Prepared project estimates and managed change requests for out-of-scope work.
  • Maintained 100% on-time delivery across assigned projects.

Independent Project Management & Production Consultant
  • Provided project management, creative operations, print production, and workflow consulting for nationally recognized agencies including:
  • TBWA\Chiat\Day
  • Deutsch
  • Saatchi & Saatchi
  • M&C Saatchi
  • Spark44
  • Zambezi
  • Teleflora
  • Kastner & Partners
  • Jewish Federation of Greater Los Angeles

Owner

Christine Haws Photography
  • Commercial photographer serving hospitality, food, advertising, and corporate clients.
  • Published nationally in Food Network Magazine and internationally in Lisa Kochen & Backen (Germany).
  • Clients include:
  • Food Network
  • Guy Fieri Productions
  • Peninsula Beverly Hills
  • M&C Saatchi
  • Jewish Federation
  • Proforma Marketing

Education

Bachelor of Science - Marketing

Bradley University
Peoria, IL

Skills

  • Print Production
  • Creative Operations
  • Packaging Design & Execution
  • Digital Asset Management
  • Vendor & Color Management
  • Workflow Optimization
  • Stakeholder Management
  • Adobe & Microsoft Office Software

Accomplishments

  • Improved production and traffic workflows for rapidly growing agencies.
  • Managed integrated print and direct marketing campaigns from concept through delivery.
  • Collaborated with creative, account, production, and vendor teams to ensure high-quality execution.
  • Oversaw budgeting, vendor coordination, scheduling, print approvals, and production timelines.

Interests

  • Experimenting with different creative mediums, like photography and watercolor painting
  • Dog fostering through Animal Care League, Oak Park

Timeline

Senior Manager, Package Design & Execution

PepsiCo / Tropicana Brands Group

Lead Project Manager

DDK Marketing

Project Manager

WPP Ogilvy & Mather / Geometry

Independent Project Management & Production Consultant

Owner

Christine Haws Photography

Bachelor of Science - Marketing

Bradley University

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