CHRISTINE HEDRICK

Energetic, persuasive, and revenue-obsessed Sales & Business Development leader with 20+ years of success driving B2B growth across fashion, home textiles, telecom, legal, and financial services. Entrepreneur behind a thriving custom menswear brand. Expert in US buyer acquisition, enterprise pipeline expansion, inbound/outbound lead generation, and high-conversion consultative selling. Skilled in GTM strategy, product marketing, and growing national accounts. Adept in closing multi-million-dollar transactions by aligning customer needs with custom solutions. Fully licensed (FINRA Series 7, 63, 65; TX Life & Health).

• 9+ years leading direct B2B sales in home and fashion textiles across DFW and national markets, including suiting, custom apparel, fabric sourcing, and bespoke interior textiles for executive clientele.
• Managed textile manufacturing processes end-to-end: vendor selection, swatch development, private label sourcing, and global fulfillment logistics.
• Deep understanding of textile fiber properties, weave construction, dyeing, and textile performance across applications in high-end menswear and home decor.
• Worked with international suppliers and mills in Europe, Asia, and the U.S. to source exclusive textiles for private clients.
• Sold home-textile packages including custom drapery, upholstery fabric, and accent textile goods to high-net-worth individuals, real estate developers, and interior design partners.
• Led textile-focused social media campaigns showcasing seasonally curated collections and high-performance fabrics tailored for specific use cases (durability, softness, moisture wicking, etc.).

• Served as interior sales consultant and textile styling advisor for Grand Homes and commercial clients, collaborating with developers and designers to deliver premium interior textile solutions across high-end properties.
• Sold and coordinated custom installations of drapery, window treatments, wall textiles, upholstery fabrics, and accent textiles in both residential and commercial buildings.
• Transformed client spaces using high-performance home textiles that met durability, fire safety, and aesthetic standards for hospitality, executive office, and luxury residential projects.
• Partnered with builders and architects to select and deliver textiles tailored for luxury homes, model units, and corporate showrooms.
• Oversaw textile sourcing, procurement, and vendor coordination for staged model homes and leasing centers in collaboration with real estate and design teams.
• Specialized in blending functionality with elevated design aesthetics to meet the unique needs of upscale commercial and residential interiors.

• Established and scaled a regional salesforce through direct recruitment and hands-on leadership within the fashion and home textile industry; developed sales protocols and CRM-based tracking systems for high-volume B2B outreach in the U.S. market.
• Drove aggressive business development campaigns leveraging outbound prospecting, strategic partnerships, and inbound digital marketing to acquire new buyers and retain accounts across luxury textiles and commercial real estate verticals.
• Created territory expansion strategies based on in-depth competitive research and market segmentation; collaborated with design and sourcing teams to tailor GTM plans that positioned textile offerings for maximum differentiation.
• Directed branding and co-branding campaigns in partnership with interior designers, builders, and textile manufacturers; executed cross-promotional initiatives that enhanced visibility in target buyer markets.
• Managed end-to-end pre-sales activities including RFP responses, custom proposal creation, and contract execution; worked directly with stakeholders to meet all commercial and legal deliverables during pursuit cycles.
• Surpassed revenue and conversion KPIs quarter-over-quarter by implementing performance dashboards, sales playbooks, and pipeline discipline across all sales activities.
• Maintained ongoing collaboration with category leads, global textile suppliers, and internal marketing stakeholders to ensure product-market alignment, sales enablement, and feedback integration.