Summary
Overview
Work History
Education
Skills
Websites
Experience Overview
Certification
Board Volunteer Leadership
Multi Industry Experience
Key Accomplishments
Timeline
Generic
CHRISTINE HILDEBRAND

CHRISTINE HILDEBRAND

Mill Valley,CA

Summary

Seasoned executive with a proven track record at Cofinity Consulting, LLC, specializing in strategic planning and leadership coaching. Excelled in scaling operations and optimizing team dynamics, achieving 30% revenue growth at GoHealth Urgent Care. Skilled in strategic alliances and fostering cross-functional integration, demonstrating a visionary approach to leadership and management.

Overview

20
20
years of professional experience
1
1
Certification

Work History

CHIEF EXECUTIVE OFFICER

Cofinity Consulting, LLC
San Francisco, USA
01.2016 - Current
  • Company Overview: Management Consulting and Executive Coaching Firm specializing in aligning business strategy and leadership development
  • Work with CEOs and Leadership Teams to scale operations, optimize leaders and teams, and build organizational capacity to achieve beyond plan
  • Manage four C-level executives in addition to team of 15, directly manage all business functions from finance, operations, HR, and sales & marketing
  • Consult to various CEOs, teams, and companies designing and implementing GTM strategies, leadership team and organizational growth plans, cross-functional collaboration, and board/VCs alignment for growth and KPI attainment
  • Design and implement leadership learning and development programs to build team capacity, optimize communication and cohesion, and improve productivity, operations, and human satisfaction at work
  • Design and facilitate Leadership Team Offsites bridging leadership development, team building, strategic planning, OKRs, visioning, and graphic illustration
  • Design and implement brand and marketing strategies for clients, empowering internal teams, delivering ROI on multi-channel marketing campaign deployment
  • Lead monthly leadership group coaching cohorts on topics that range from Visioning, Conscious Leadership, Communication and more
  • Created Cofinity Conscious Leadership Program: a 12-module curriculum for building leadership skills
  • Create and author thought leadership content: e-Books, blogs, articles, videos
  • Management Consulting and Executive Coaching Firm specializing in aligning business strategy and leadership development

CMO, CHIEF MARKETING OFFICER - PATIENT ACQUISTION & COMMUNITY ENGAGEMENT

GoHealth Urgent Care
Atlanta, USA
01.2014 - 01.2016
  • Company Overview: National Urgent Care Chain partnering with the nation’s largest health systems with 222 locations in 14 states and $550M annual revenues
  • Founding team member who led revolution in healthcare, launching the fastest growing urgent care brand in the US
  • Designed a revolutionary healthcare experience combining retail service model, world class care and in an award-winning clinic experience
  • Developed GTM strategy, brand distinction, company name, strategic marketing plans
  • Designed and deployed market-specific patient acquisition and community engagement plans that consistently exceeded location ROI in 3-4 months, instead of 9
  • Exceeded total market revenue plans by 20% first year of operation, 30% second year
  • Collaborated with Northwell Health (NY) and Legacy Health (Pacific NW) leadership teams and boards on care delivery, operations, marketing and communications to create full continuum of care
  • Designed award-winning clinic design and experience, achieved record NPS scores
  • Built and managed national and regional marketing teams with budget of 25Mil
  • National Urgent Care Chain partnering with the nation’s largest health systems with 222 locations in 14 states and $550M annual revenues

VP, MARKETING/FOUNDER

Move Me, Inc.
San Francisco, USA
01.2013 - 01.2014
  • Company Overview: Technology start-up in the transportation sector, mobile application & web interface
  • Developed GTM strategy, brand distinction for transportation company rivaling Uber
  • Technology start-up in the transportation sector, mobile application & web interface

FOUNDER/CEO

Emergent, Inc.
San Francisco, USA
01.2009 - 01.2014
  • Company Overview: Business optimization company providing strategic branding, marketing and communication strategy
  • Managed full-service business development agency working with C-Team leaders on vision and strategy, brand positioning, product development, marketing campaign implementation, communication strategy, and PR
  • Business optimization company providing strategic branding, marketing and communication strategy

VP, MARKETING

EO/Everyone Products, Inc.
San Rafael, USA
01.2012 - 01.2013
  • Company Overview: Natural and organic beauty and personal care company with 150 products, distributed in 25,000 US outlets and 15 countries
  • Led brand strategy, marketing strategy, campaign deployment, communication, sales and revenue generation
  • Natural and organic beauty and personal care company with 150 products, distributed in 25,000 US outlets and 15 countries

VP, INSIGHTS & STRATEGY

OMNICOM, Alcone Marketing Group
Los Angeles, USA
01.2008 - 01.2012
  • Company Overview: A Global Brand Activation Agency
  • Analyzed market trends and consumer insights to inform GTM strategy, brand positioning & creative campaigns
  • A Global Brand Activation Agency

DIRECTOR OF BRAND STRATEGY & MARKET RESEARCH

Visual Resource
San Francisco, USA
01.2006 - 01.2008
  • Company Overview: SF Marketing Agency with emphasis on public relations, strategic branding and communications
  • Conducted research, developed brand positioning, promotional and media campaigns for clients in technology, CPG, and public service agencies
  • SF Marketing Agency with emphasis on public relations, strategic branding and communications

DIRECTOR OF MARKETING, CREATIVE DIRECTOR

Cost Plus World Market
Oakland, USA
01.2005 - 01.2006
  • Company Overview: National home retailer with 276 stores, 100+ US markets, annual revenues of 1 billion
  • Oversaw all aspects of the CPWM brand and customer experience through strategic marketing, advertising, media buying, e-commerce, creative/visual development, and in-store/on-line merchandising
  • Reported to the CEO, managed team of 50 managers and designers, and 50M budget
  • National home retailer with 276 stores, 100+ US markets, annual revenues of 1 billion

Education

BS - Bachelor of Science, Business Administration, Marketing + Management

SAN FRANCISCO STATE UNIVERSITY
SAN FRANCISCO, CA

Skills

  • Leadership and Management
  • Strategic Planning
  • B2B/DTC GTM Strategies
  • Strategic Alliances
  • Fiscal Management
  • Growth Margin Optimization
  • Board Accountability
  • Multi-Site Management
  • Leadership Coaching
  • Change Management
  • Cross-Functional Integration
  • Team Development
  • Marketing Strategy
  • Communications Strategy
  • Competitive Analysis
  • Quantitative Research
  • Qualitative Research
  • Campaign Deployment
  • Community Relations
  • Account Management
  • Project Management
  • Driven Visionary

Experience Overview

  • CHIEF EXECUTIVE OFFICER, Cofinity Consulting, LLC, San Francisco, San Francisco, CA, 01/01/16 - Present, Management Consulting and Executive Coaching Firm specializing in aligning business strategy and leadership development. Work with CEOs and Leadership Teams to scale operations, optimize leaders and teams, and build organizational capacity to achieve beyond plan.
  • CMO, CHIEF MARKETING OFFICER - PATIENT ACQUISITION & COMMUNITY ENGAGEMENT, GoHealth Urgent Care, Atlanta, Atlanta, GA, 01/01/14 - 12/31/16, National Urgent Care Chain partnering with the nation’s largest health systems with 222 locations in 14 states and $550M annual revenues. Founding team member who led revolution in healthcare, launching the fastest growing urgent care brand in the US.
  • FOUNDER/CEO, Emergent, Inc., San Francisco, San Francisco, CA, 01/01/09 - 12/31/14, Business optimization company providing strategic branding, marketing and communication strategy.
  • VP, MARKETING/FOUNDER, Move Me, Inc., San Francisco, San Francisco, CA, 01/01/13 - 12/31/14, Technology start-up in the transportation sector, mobile application & web interface.
  • VP, MARKETING, EO/Everyone Products, Inc., San Rafael, San Rafael, CA, 01/01/12 - 12/31/13, Natural and organic beauty and personal care company with 150 products, distributed in 25,000 US outlets and 15 countries.
  • VP, INSIGHTS & STRATEGY, OMNICOM, Alcone Marketing Group, Los Angeles, Los Angeles, CA, 01/01/08 - 12/31/12, A Global Brand Activation Agency.
  • DIRECTOR OF BRAND STRATEGY & MARKET RESEARCH, VISUAL RESOURCE, San Francisco, San Francisco, CA, 01/01/06 - 12/31/08, SF Marketing Agency with emphasis on public relations, strategic branding and communications.
  • DIRECTOR OF MARKETING, CREATIVE DIRECTOR, COST PLUS WORLD MARKET, Oakland, Oakland, CA, 01/01/05 - 12/31/06, National home retailer with 276 stores, 100+ US markets, annual revenues of 1 billion.

Certification

  • ICF – INTERNATIONAL COACHING FEDERATION, Lexington, Lexington, KY, 01/01/25, PCC Executive Coaching Certificate, Co-Active Leadership Training Certification
  • HEARTMATH INSTITUTE, Santa Cruz, Santa Cruz, CA, 01/01/24, Certified Team Facilitator and Trainer
  • STROZZI INSTITUTE, Petaluma, Petaluma, CA, 01/01/20, Embodied Leadership, Somatic Leadership Certification
  • PRESENCING INSTITUTE, MIT, Cambridge, Cambridge, MA, 01/01/19, Certified Trainer, Emerging Future Leadership, Awareness-based leadership and systems change
  • FOUNDATION FOR SPIRITUAL DEVELOPMENT, San Rafael, San Rafael, CA, 01/01/14, Ordained Minister, Meditation Teacher, Master Certified Spirit Coach

Board Volunteer Leadership

  • TAMALPAIS UNION HIGH SCHOOL DISTRICT, Corte Madera, Corte Madera, CA, Board Member, VP, Student Wellness, Tam High PTSA, Created Student Wellness Centers in 3 Marin High Schools
  • MARIN COUNTY WOMEN’S COMMISSION, San Rafael, San Rafael, CA, Co-Chair, Women’s Commission, California Representative, Bay Area Regional Action Coalition Founder/Creator, Marin Teen Girl Summit
  • MILL VALLEY SOCCER CLUB, Mill Valley, Mill Valley, CA, Head Coach, Youth Sport Coach/Trainer, Positive Coaching Alliance Trainer

Multi Industry Experience

  • Multi-Site Management
  • Leadership Coaching
  • Change Management
  • Cross-Functional Integration
  • Team Development
  • Marketing Strategy
  • Communications Strategy
  • Competitive Analysis
  • Quantitative Research
  • Qualitative Research
  • Campaign Deployment
  • Community Relations
  • Account Management
  • Project Management
  • Driven Visionary

Key Accomplishments

  • Managed oversite to 500Mil, P&L accountable, managing budgets from 50-150Mil achieving consistent ROI, ranging from 8% - 400%.
  • Designed strategic expansion and improved customer success teams that scaled NY technology company to achieve 40% gains in net profit, and 30% reduction in employee turnover.
  • Developed GTM strategy/positioning, brand anchors, operations and care delivery experience, award-winning clinic design, and patient acquisition strategies that launched the 2nd largest urgent care company in the US.
  • Developed strategy, positioning, built brands, cultivated teams, and scaled 4 profitable companies in healthcare, technology, and business consulting.

Timeline

CHIEF EXECUTIVE OFFICER

Cofinity Consulting, LLC
01.2016 - Current

CMO, CHIEF MARKETING OFFICER - PATIENT ACQUISTION & COMMUNITY ENGAGEMENT

GoHealth Urgent Care
01.2014 - 01.2016

VP, MARKETING/FOUNDER

Move Me, Inc.
01.2013 - 01.2014

VP, MARKETING

EO/Everyone Products, Inc.
01.2012 - 01.2013

FOUNDER/CEO

Emergent, Inc.
01.2009 - 01.2014

VP, INSIGHTS & STRATEGY

OMNICOM, Alcone Marketing Group
01.2008 - 01.2012

DIRECTOR OF BRAND STRATEGY & MARKET RESEARCH

Visual Resource
01.2006 - 01.2008

DIRECTOR OF MARKETING, CREATIVE DIRECTOR

Cost Plus World Market
01.2005 - 01.2006

BS - Bachelor of Science, Business Administration, Marketing + Management

SAN FRANCISCO STATE UNIVERSITY
CHRISTINE HILDEBRAND