Christine Hogg
Los Angeles,CA
Summary
Accomplished leader in product and brand marketing with 7+ years experience of proven success in driving market growth for major US corporations. Articulate team leader that motivates personnel to work collectively and reach a shared goal. Adept in evaluating business objectives to chart out best course of action. Strategic and organized with advanced skills in branding, data analytics, product development, commerce and digital marketing.
Overview
10
10
years of professional experience
Work History
Software and Brand Product Manager
VIZIO
09.2023 - Current
- Build and execute Go-To-Market strategies to help build brand awareness and consumer retention, ensuring strategies align with the organizations North Star goals and legal requirements.
- Oversee and manage relationships with external creative agencies to drive brand development, create brand videos, design product packaging, and coordinate in-store merchandising.
- Manage an annual budget of $5MM+ for creative expansion, ensuring resources are effectively allocated to priority projects.
- Supporting the development of a net new product set to launch for Q1'25 with $10MM allocated marketing budget.
- Lead product manager for VIZIOgram, the on-platform app, with objectives to boost engagement, enhance awareness, and improve overall usability for VIZIO TV owners.
- Executed efforts that grew VIZIOgram’s total users +67% Q4' 24 through means of marketing campaigns, brand partnerships and creative content to demonstrate the use of the app for users.
- Lead a weekly report to COO and VP of Marketing for growth of VIZIOgram app by presenting performance stats and marketing initiatives on a weekly basis.
- Boosted customer satisfaction rates with prompt resolutions to reported issues during post-launch support periods.
- Align with various internal teams to ensure the efficient and timely deployment of product updates and new features across various apps.
Product Marketing Manager
The Los Angeles Times
06.2022 - 02.2023
- Built and implemented strategies for both in-person and virtual events, as well as key editorial projects, aimed at engaging an audience of over 1 million people.
- Led the growth of the company's largest new initiative, Image Magazine. Aiming to increase awareness and cultural relevancy in L.A., with proven success in print circulation of +1K and a digital following of 25K+.
- Spearheaded the expansion of Image Magazine, the company’s major new initiative, focusing on boosting awareness and cultural relevance in L.A. Achieved success through a print circulation exceeding 1K+and a digital following of over 25K+.
- Directed our cross-functional team to effectively execute marketing strategies for Food Bowl 2022, resulting in $1MM in ticket sales within two months.
- Managed a media budget of over $500K ensuring effective spending with measurable outcomes over a 6-month period, including a 32% increase in landing page visits for entertainment news and the acquisition of over 200 new subscribers.
- Managed stakeholder expectations, route final creative work for implementation, track ongoing success of projects, and adjust strategy regularly, and accordingly, to meet goals.
Client Solutions Manager
Meta
06.2021 - 06.2022
- Quarterly forecasting of Nordstrom's ad spend of $17MM+. Ensuring the budget forecasting, is in line with necessary spends to hit Meta's annual goals.
- Organized brand lift studies for Nordstrom and Nordstrom Rack to evaluate the effectiveness of messaging, creative, and targeting of ad campaigns.
- Sent detailed reporting to Nordstrom on studies, to report on the use of new products, and encourage specific behaviors that were proven to be successful.
- Evaluated organic and paid channels to find gaps in strategy, and provide conclusive summaries for immediate improvements.
- Aided in nurturing the client relationship with Nordstrom, by leading weekly planning calls, and actioning to solve advertising issues in a timely manner.
- Forecasted for client ad spend of $17MM+. Ensuring the budget forecasting, is in line with necessary spends to hit Meta's annual goals.
- Led internal studies to optimize clients' ad campaigns. Provided results to the clients to encourage specific behaviors that were proven to be successful.
Partner Solutions Manager, Product Expert
Meta
08.2021 - 02.2022
- Lead investigations for Facebook and Instagram distribution based on inbound comments and concerns.
- Optimized new product launches and led educational seminars on best practices for launches and strategy.
- Organized the resolution of product bugs with engineering teams when product performance was hindering partners' revenue results.
- Evaluated organic and paid channels, of top-tier clients, to find gaps in strategy, and provide conclusive summaries for immediate improvements.
- Analyzed product performance, synthesize customer feedback, and advocate improvements.
- Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
- Aid partners in maintaining revenue currents up to $1M for a monthly total.
- Analyze clients' Facebook and Instagram accounts to resolve account disruptions, flags and errors that may hinder performance.
- Manage internal stakeholders to relay information to an external partner for resolution of concerns,
- Optimization of new product launches and education to partners on best practices for new launches and strategy.
Senior Product Manager
Ninja Tune
03.2020 - 04.2021
- Developed robust creative marketing strategies, from ideation to implementation, ensuring campaign goals are exceeded across primary KPIs.
- Facilitated product awareness by digital ad campaigns on Facebook, Instagram, YouTube, Twitch and Google.
- Curated 1MM+ streams in a 1 week period for a newly released single, post-campaign.
- Collated 1,000+ pre-orders in a 1 week period for 5+ new records.
- Led daily communication with external partners such as YouTube, Spotify, Apple Music, Amazon, etc. to launch and report on campaigns.
- Developed and implemented favorable pricing structures on an international scale, to balance clients' desires and the reality of the performance of the product.
Product Manager
Universal Music Group, UMe
12.2018 - 01.2020
- Develop marketing plans to initiate product sales, spread awareness of an artist and increase streaming numbers across all DSP platforms.
- Distribution of budgets of $80K+ for artists such as The Beatles, Blink-182, Bee Gees, Judy Garland, Smash Mouth, Sublime, and more.
- Cumulate over $500K revenue during an 8-week album pre-order.
- Defined and analyzed metrics across all stakeholders to measure product performance within a campaign's lifetime.
- Creative development and management of music videos, video assets and photos.
- Partnered with cross-functional team members internally and externally. Lead daily communication with all team members during the lifetime of a campaign.
Production Management Coordinator
Universal Music Group, Bravado
09.2017 - 12.2018
- Created mock ups for website commerce, artist and management approval and created new and unique designs using Adobe Suite.
- Assisted in implementation of pop-up shops and other experiential marketing events for 10K- 50K attendance as well as $50K profit margins.
- Drove analytics for best selling merchandise across all US retailers. Reported this in a company wide level in weekly meetings.
- Traveled to attend concerts for management relationships and to build trust with third party vendors.
Internships
Multiple
03.2015 - 09.2017
- Universal Music Group, Bravado: Sales Intern - Jan 2017- Sept 2017
- MSA Models: Talent Management Intern - August 2016- Jan 2017
- Wilhelmina Models: Marketing Intern - Dec 2015 - August 2016
- Tanya Taylor: Studio Intern - March 2015- Dec 2015
Education
Bachelors of Business Administration - Arts And Entertainment Management
Pace University
New York, NY06.2017
Skills
- Product Development
- Product & Brand Marketing
- Data Analytics
- Strategy Optimization
- Digital Advertising
- Creative Direction & Development
- Information Confidentiality
- Business Planning
- Budget Optimization
- Campaign Management
Timeline
Software and Brand Product Manager
VIZIO
09.2023 - Current
Product Marketing Manager
The Los Angeles Times
06.2022 - 02.2023
Partner Solutions Manager, Product Expert
Meta
08.2021 - 02.2022
Client Solutions Manager
Meta
06.2021 - 06.2022
Senior Product Manager
Ninja Tune
03.2020 - 04.2021
Product Manager
Universal Music Group, UMe
12.2018 - 01.2020
Production Management Coordinator
Universal Music Group, Bravado
09.2017 - 12.2018
Internships
Multiple
03.2015 - 09.2017
Bachelors of Business Administration - Arts And Entertainment Management
Pace University
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