Summary
Overview
Work History
Education
Skills
Global SVP | Transformation Leader
Websites
Affiliations
Certification
References
Timeline
AdministrativeAssistant
CHRISTINE KING

CHRISTINE KING

Pataskala,Ohio

Summary

Accomplished and agile senior marketing executive with proven experience in identifying, analyzing, and optimizing market opportunities within a variety of organizational structures and global settings. Creative and multi-disciplinary professional renowned for identifying cryptic connections among key players from various environments using cross-disciplinary approaches to deliver innovative solutions. Special talent for enhancing brand marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful brand management experience.

Overview

18
18
years of professional experience
3
3
Certification

Work History

SVP, Global Integrated Marketing

Gutenberg Communications
New York, NY
10.2023 - Current
  • Leadership and oversight of all integrated marketing activities; web, social, email, and analytics
  • Grow and solidify robust digital marketing strategies, incorporating AI and automation into all funnels
  • Evaluate current systems and processes to identify opportunities for streamlining operations
  • Budget and forecast annual OKRs upholding $3M profitability for US markets
  • Lead new business efforts and steer RFP deliverables
  • Client relationship management and keen P&L acumen: customer-centric approach
  • Collaborate with senior management on long-term planning initiatives that aligned with corporate goals
  • Team development and continuity of global departments building a foundation for shared goals and collaboration
  • Develop strategic partnerships with other organizations within the industry
  • Monitor competitors' activities to stay ahead of changes in the marketplace
  • Devise effective business strategies to capitalize on emerging market trends

VICE PRESIDENT OF DIGITAL MARKETING

G&S Business Communications
Raleigh, NYC, CHI, Zurich
02.2022 - 03.2023
  • Led G&S Digital Marketing Pillars, a team comprised of data-driven marketing experts in web, strategy, analytics, social, and email
  • Secured retainer commitments to largest AOR client at nearly $10M annually
  • Implemented digital innovation and best-in-class customer experiences
  • Fostered collaboration, DEI, and accountability for our agency, its partners, and our clients
  • Developed talent into leadership positions and creating meaningful career paths
  • Tech Stack: Netbase, Tableau, Supermetrics, SEMrush, GA4, GTM, Monday.com, HubSpot, Crazy Egg, Hootsuite, Quintly, MuckRack, +more

VICE PRESIDENT OF DIGITAL MARKETING

TealBook
Toronto
12.2019 - 11.2021
  • Worked in lockstep with Teal Book's CEO, CRO, VP of Marketing, Sales Directors, Alliances, Customer Success, Public Relations, Information Technology, Investors, and key stakeholders to formulate and approve go-to-market strategies and campaigns
  • Cross-functional collaboration and fully integrated, omnichannel digital marketing solutions driving quarterly and annual objectives
  • Designed and maintained a sustainable marketing foundation inspired by hyper-growth

CO-FOUNDER & PRINCIPAL MARKETING CONSULTANT

CASK Communications
Columbus, OH
02.2007 - 01.2020
  • Co-founded in 2007 as an ongoing remote boutique to serve as a platform for engaging freelance clients with a variety of marketing needs
  • Consulting as the Marketing Director, Project Manager, and Lead Strategist for each client by assisting them within their industry via research, business management, customer retention, vendor relationships, planning, financials, and CRM growth tactics (email & social media)

ACCOUNT EXECUTIVE (Pharma)

The Navicor Group
Westerville, OH
12.2009 - 02.2011
  • Led the creation and development of marketing campaigns for Genetech's Xeloda brand, including all touchpoints from digital to in-market events.

ASSOCIATE PROGRAM MANAGER (CPG)

Ryan Partnership
Westerville, OH
09.2007 - 10.2009
  • Spearheaded program management marketing support for a portfolio of clients including Nestlé Brands, JP Morgan Chase, and Max & Erma's.

MANAGER, BUSINESS DEVELOPMENT

Fitch
Columbus, OH
04.2006 - 09.2007
  • Supported new business pitches within the product development industry (Starbucks, Gerber, Nailene)

Education

Bachelor of Arts - Strategic Communication

Ohio State University
04-2006

Skills

  • Brand marketing and promotional campaign management
  • Cross-functional team management and vendor collaboration
  • Strategic planning, segmentation, and execution
  • Ecommerce, web content, and editorial development
  • Social media and digital project management
  • MS Office expert level - Word, Excel, PowerPoint, and Project Suite
  • New business development, CRM, and SaaS
  • Start-up product launch and branding
  • AI and ecosystem automation

Global SVP | Transformation Leader

For nearly two decades, I've cultivated diverse expertise in advertising and marketing while nurturing my love for the creative realm. This blend has not only fueled my genuine passions but also honed my business savvy. I'm steadfastly committed to chasing my career aspirations with unwavering dedication, boundless ambition, contagious enthusiasm, and a relentless pursuit of excellence.

Affiliations

MARKETING ADVISOR
Columbus State Community College, Columbus, OH
The Ohio State University, BASCA, PRSSA, Columbus OH

• Serving as a marketing mentor, guest speaker, and advisor for students within the Business
Programs Marketing department.
• Expanded role within as a Career Mentor with the Career Services department and Leadership guest
speaker.

Certification

  • HubSpot certified
  • Salesforce certified
  • PMP Certified

References

References available upon request.

Timeline

SVP, Global Integrated Marketing

Gutenberg Communications
10.2023 - Current

VICE PRESIDENT OF DIGITAL MARKETING

G&S Business Communications
02.2022 - 03.2023

VICE PRESIDENT OF DIGITAL MARKETING

TealBook
12.2019 - 11.2021

ACCOUNT EXECUTIVE (Pharma)

The Navicor Group
12.2009 - 02.2011

ASSOCIATE PROGRAM MANAGER (CPG)

Ryan Partnership
09.2007 - 10.2009

CO-FOUNDER & PRINCIPAL MARKETING CONSULTANT

CASK Communications
02.2007 - 01.2020

MANAGER, BUSINESS DEVELOPMENT

Fitch
04.2006 - 09.2007

Bachelor of Arts - Strategic Communication

Ohio State University
CHRISTINE KING