Summary
Overview
Work History
Education
Skills
VOLUNTEER EXPERIENCE
Timeline
Generic

CHRISTINE O'ROURKE

Fort Wayne,IN

Summary

Functional Senior Director driving proven results with demonstrated brand, consumer, and business-to-consumer success. Expertise in strategic positioning, managing integrated marketing programs, marketing research, digital marketing initiatives and the development of multimedia advertising campaigns. Understanding of how to achieve company goals through strong relationships with franchisees, key business partners, agencies, marketing, and operations teams. Manages complex occupational issues while meeting business objectives. Strong operational skills and solid experience managing budget expenditures and positive return on ad spend.

Overview

9
9
years of professional experience

Work History

SENIOR DIRECTOR, FIELD MARKETING

DENNY'S
01.2015 - Current
  • Directed Co-op and local marketing initiatives for over 1,700 Domestic and International Denny's locations returning over $60M in annual revenue
  • Key member of Denny's Marketing Team, providing input on Brand, Social, Consumer Insights and Product Development initiatives
  • Built strong and effective relationships with key Franchisees, Brand and Operations team partners to help Denny's achieve sales, traffic, and profitability goals
  • Drove Denny's market share through targeted Co-op, Regional and National Marketing Campaigns
  • Developed successful local DMA plans for 85 Co-ops representing 1,500 restaurants, which contributed greatly to five straight years of positive sales
  • Drove Results with an $18M Co-op and LSM Budget that balanced traditional and digital media elements
  • Managed Field Marketing Team
  • Presented Marketing programs, updates and LSM Workshops at National Town Hall meetings, Franchise Conventions, Operations meetings, and Co-op meetings.

SENIOR DIRECTOR, FIELD MARKETING

QUIZNOS
  • Designed, developed, and implemented market wide local store marketing plans that drove topline sales performance for franchisees
  • Routinely met and exceeded sales goals for all US markets
  • Marketing liaison between franchisees and senior level management
  • Analyzed market conditions and results, formulated strategies to improve business performance
  • Managed six field marketing managers
  • Responsible for field marketing budget management.

SENIOR FIELD MARKETING MANAGER

DONATOS PIZZA
  • Responsible for the marketing, development, and sales growth for all US and international markets
  • Spearheaded the successful and profitable entry into new markets, created innovative marketing programs targeted to key consumer markets
  • Recognized by leadership for expertise in market plan development, management, and goal attainment.

VICE PRESIDENT, ACCOUNT SERVICE

ASHER AGENCY
  • Responsible for coordinating, managing and leading agency resources to meet the integrated marketing needs of all restaurant and automotive accounts
  • Provide strategic leadership and direction to both the internal creative and media teams
  • Serve as the primary agency contact for new business development and larger strategic initiatives and assignments.

Education

BACHELOR OF ARTS - JOURNALISM

INDIANA UNIVERSITY

Skills

  • Collaborative Leadership
  • Core Values Management
  • Team Building and Motivation
  • Key Performance Indicators
  • Practice Operations Management
  • Culture Transformation

VOLUNTEER EXPERIENCE

Junior League of Fort Wayne, Past President 

Allen County SPCA, Vice President 

Boys and Girls Club, Board Member 

Erin’s House for Grieving Children, Board Member 

Forward Indiana, Volunteer

Timeline

SENIOR DIRECTOR, FIELD MARKETING

DENNY'S
01.2015 - Current

SENIOR DIRECTOR, FIELD MARKETING

QUIZNOS

SENIOR FIELD MARKETING MANAGER

DONATOS PIZZA

VICE PRESIDENT, ACCOUNT SERVICE

ASHER AGENCY

BACHELOR OF ARTS - JOURNALISM

INDIANA UNIVERSITY

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CHRISTINE O'ROURKE