Christine Kuo
Garden Grove,CA
Summary
Analytically-focused professional with 6+ years of experience in marketing and data analysis. Demonstrated expertise in utilizing data- driven insights to inform business strategy, paired with robust problem- solving skills. Currently furthering expertise with a Master's in Business Analytics. Strong passion for media and content, paired with an aptitude for data storytelling.
Overview
7
7
years of professional experience
Work History
Junior Marketing Scientist
Cal Poly Center for Customer Insights and Digital Marketing
02.2023 - 01.2024
- Conducted a successful SQL workshop, generating 80 registrations to enhance the engagement for the center.
- Strategized Google Ads and content to surpass recruitment KPIs.
- Provided monthly media reports, significantly improving performance.
Senior Marketing / APAC E-com Digital Ads Planner
Fenix Outdoor Limited
04.2019 - 12.2021
- Strategized and executed marketing campaigns driven by comprehensive customer and sales data analysis, leading to a remarkable 75% sales growth.
- Enhanced digital performance through continuous data monitoring via APIs and dashboards, showcasing proficiency in data-driven decision-making.
- Successfully increased Instagram followers from 5-600 to over 23k through strategic content and engagement efforts, highlighting social media expertise.
Senior Account Executive
Havas Taipei Advertising Agency
08.2016 - 04.2019
- Managed and delivered numerous high-impact projects simultaneously, including custom projects and large-scale events, showcasing strong project management abilities.
- Utilized data analytics and visualization techniques to present clear insights on media investments to a diverse client portfolio, including Banking, Airlines, and FMCG, highlighting data-driven decision-making.
Education
Bachelor of Arts - Mass Communication -
Tamkang University
Master of Science - Business Analytics -
California State Polytechnic University, Pomona
Skills
- Python(NumPy, Pandas, Matplotlib, Seaborn )
- R
- SQL
- Power BI
- Tableau
- Excel(VLOOKUP, PivotTables, SUMIFS, Conditional formatting)
- Canva
- Hubspot
- A/B testing
- Google Ads
Projects
Amazon Game Studio NLP Analysis
Led a groundbreaking project for Amazon Game Studios, applying advanced Natural Language Processing techniques to analyze customer reviews. Masterfully utilized VADER for sentiment scoring and logistic regression to gauge customer satisfaction, complemented by Latent Dirichlet Allocation for insightful topic modeling. This strategic initiative provided pivotal insights for product innovation and investment decisions, potentially enhancing Amazon's gaming portfolio and customer experience.
Car Supply Chain Management
Conducted data cleaning on raw data, designed comprehensive Entity-Relationship Diagram (ERD) with minimum 10 entities, Documented business rules to guide database creation. Utilized SQL queries to derive meaningful insights from database, employed Microsoft Business Intelligence framework, specifically SSIS, developed Power BI dashboard to visualize data effectively.
Timeline
Junior Marketing Scientist
Cal Poly Center for Customer Insights and Digital Marketing
02.2023 - 01.2024
Senior Marketing / APAC E-com Digital Ads Planner
Fenix Outdoor Limited
04.2019 - 12.2021
Senior Account Executive
Havas Taipei Advertising Agency
08.2016 - 04.2019
Bachelor of Arts - Mass Communication -
Tamkang University
Master of Science - Business Analytics -
California State Polytechnic University, Pomona
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