Christine McAdams
New Richmond,OH
Summary
Collaborative leader with strong sales, marketing, and project management experience. Brings comprehensive knowledge of graphic design, trade show/event planning and implementation. Skilled at coordinating sales and marketing campaigns to increase visibility, community engagement, and revenue.
Overview
17
17
years of professional experience
Work History
Director
The Rivertown Post
05.2020 - Current
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Managed daily operations while overseeing multiple corporate accounts to foster consistency and growth.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Championed corporate social responsibility initiatives that enhanced the company''s reputation in the community and industry at large.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Marketing Development Manager
Sacred Heart Radio EWTN
03.2017 - 08.2019
- Established strong relationships with key industry influencers, enhancing company reputation and fostering positive brand exposure.
- Negotiated sponsorship deals with high-profile partners that provided significant brand exposure opportunities at major events.
- Increased brand visibility by implementing targeted marketing campaigns and strategic partnerships.
- Evaluated new marketing technologies and platforms, making data-driven recommendations for adoption to improve overall marketing performance.
- Optimized digital marketing channels such as social media, email campaigns, and online advertising to increase lead generation and conversion rates.
- Spearheaded content creation for websites, blogs, press releases, and promotional materials to engage target audiences effectively.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Excellent communication skills, both verbal and written.
- Built strong relationships with target market through community outreach and engagement.
Corporate Brand Manager
Image Through Design
02.2007 - 09.2016
- Monitored and evaluated print marketing and advertising campaigns to support brand consistency and engagement.
- Organized and detail-oriented with a strong work ethic.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Conducted market research to identify new opportunities and target markets.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Education
Associate of Arts - Graphic Design & Communications
University of Cincinnati
Cincinnati, OH04.1994
High School Diploma -
McAuley High School
Cincinnati05.1991
Skills
- Relationship Building
- Operations Management
- Sales Strategies
- Marketing Strategies
- Sales management
- Special Promotions Planning
- Partnerships and Alliances
- Project Coordination
- Fundraising Events
Additional Information
Proficient in:
Adobe Creative Suite
Constant Contact, Mail Chimp, Infusionsoft
Sales Force, Luxor, PSA, Quickbooks, Peachtree Accounting
Microsoft 365
Onyx Print Production
Versa Works Rip
Goggle Search, Google Ad, Google My Business
Meta Business Suite
Notary Public
Timeline
Director
The Rivertown Post
05.2020 - Current
Marketing Development Manager
Sacred Heart Radio EWTN
03.2017 - 08.2019
Corporate Brand Manager
Image Through Design
02.2007 - 09.2016
Associate of Arts - Graphic Design & Communications
University of Cincinnati
High School Diploma -
McAuley High School
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