Christine McArthur

• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Conducted product demonstrations and presentations to potential clients to capture more sales.
• Finalized sales contracts with high-value customers.
• Executed successful promotional events and trade shows.

• Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
• Updated accounts and maintained long-term relationships with clients.
• Cultivated productive relationships and maintained quality communications with account contacts to maximize client retention.
• Prepared pricing strategies for current customers to enhance sales and increase profitability.
• Worked closely with other departments to promote products and marketing campaigns.
• Managed accounts to retain existing relationships and grow share of business.

Managed and promoted wireless cellular platforms for CDMA and GSM technologies in the reseller market channel for prepaid mobile subscribers offering competitive low cost hourly and monthly service plans.
• Responsible for billings, POS, monthly and quarterly business review. Product promotion strategies consistent with growing and driving sales.
• Increased prepaid wireless sales from $12M to $36M annually in 3 years by successfully promoting and selling various wireless carrier airtime including Verizon, AT&T and Boost Mobile and providing business to consumer product solutions in targeted demographic and geographic territories.
• Implemented and improved client support services by streamlining customer care issues with dedicated support reps, provided clients with web-based management tool to manage their sales and profit margins
• Generated marketing materials, performed new product and program campaigns and accompanied sales team to client locations to promote product offerings and drive sales.
• Direct liaison to sales team, provided competitive pricing, mentoring, and product positioning to foster new sales growth.
• Developed positive team player environment by defining new sales opportunities in collaboration with field sales managers and resellers to meet sales target objectives.
• Solicited product offerings to prospective new clients by performing cold calls and maintained client retention by consistently providing competitive products and services solutions this resulted in 400 new customers in 3 years.
• Performed promotion incentives to resellers by offering discounts on services, package deals, and gift cards for new client set-ups to promote new accounts.
• Arranged and attended trade shows including Prepaid Expo, CES, assisted in booth set-ups, assisted potential clients and cultivate new products offerings.

Responsible for defining analog mixed signal product solutions (ESD Protection Diodes) for the PC notebook market segment. Secured design wins and increased revenues by 25% annually.
Facilitated all tactical marketing responsibilities generating 6 month forecast analyzing demand in fab and assembly pipelines maintaining 98% delivery to Dell, IBM and HP.
Managed design win activity closely monitoring potential design wins and existing wins and ensure sampling and productions builds will be built based on customer production schedules.
Analyzed build of materials by conducting competitive comparison data to compete for lowest price per unit cost to obtain design win. Consistently met design win goals.
Strong presentation skills measuring performance forecast verse actual, wins and losses during forecast cycle, projection of design win activity based on 6 month rolling forecast.
Maintain positive constructive relationships with sales, engineering, marketing team and offshore manufacturing to ensure delivery of products and the ability to articulate delivery strategies with counterparts in Taiwan.

• Responsible for defining, promoting and shipping 8bit and 16bit microcontrollers for industrial applications in the distribution sales channel.
• Responsible for managing distribution partners ( Arrow and All American, Future Electronics) with achievements in increasing design win platforms and increasing channels sales by 25% annually.
• Responsible for backlog, billings, pos, product and inventory management and forecasting utilizing SAP CRM tools measuring product availability based on customers request date. Consistently met end customers delivery schedules with on-time delivery consecutively above 95%.
• Monitored inventory levels for distribution hub locations to ensure appropriate levels were in place for sampling and production builds for existing applications and new socket opportunities. Decreased distributor calls by consistently replenishing inventory requirements.
• Managed product development process from concept thru production from product release, sampling, stock rotations to EOL. Revised publishing and updating, product sheets, product collateral, current lead-times in timely manner.
• Extensive travel in North America visiting distribution branches and annual visit to Japan presenting product roadmaps, territory and revenue growth projections to consistently exceed sales goals.

• Promoted to Senior Business Planner from Business Planner in 1998
• Individual contributor and direct report to Senior Marketing Manager responsible for all tactical marketing responsibilities planning and shipping DRAM 64Mb. 138Mb and 256Mb components.
• Managed $20 million backlog, expanded customer base by selling DRAM Flash products exceeding sales from $1M to 20M per month consistently exceeding goals.
• Responsible for all planning, forecasting, pricing, scheduling and shipment of backlog orders consistently maintaining on-time delivery by 98% for tier 1 and tier 2 customers.
• Proactively analyzed customer orders and inventory bottlenecks, RMA returns, and date code stock rotations.
• Superior customer interaction with sales channels, engineers and offshore manufacturing consistently exceeding company goals.