CHRISTINE MCKINNIS
Gardnerville,NV
Summary
Professional with strong background in account coordination, adept at managing client relationships and streamlining processes. Proven ability to collaborate effectively with teams to achieve high-impact results. Skilled in project management, communication, and problem-solving, ensuring adaptability to changing needs while maintaining reliability and focus on outcomes.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Account Coordinator/Licensed Benefit Advisor
Building Blocks for Business
12.2020 - Current
- Streamlined communication between clients and internal teams for seamless project execution.
- Ensured timely response to client inquiries by maintaining open lines of communication through email correspondence or phone calls.
- Coordinated meetings, calls, and demos for 10-person account management team.
- Escalated issues to appropriate channels as necessary.
- Updated internal databases with account information to maintain concise, clear records.
- Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives.
Consultant / Business Development/ International Sales
CENEGICS GLOBAL HEALTH
07.2014 - Current
- Developed 3 premium nutraceutical product lines for transition and launch into retail channels (Food, Drug, Mass Club, and Specialty).
- Represented this Company and product line to sell into the retail marketplace through distributors like Kehe and McKesson and directly through FDMC companies such as Costco, Walgreens, and CVS.
- Rebranded look of existing marketing for continuity and industry impact resulting in success of 1M within 6 months of launch.
- Coordinated all aspects of Contract Manufacturing including packaging, process and labels creation.
- Used existing network of industry contacts to introduce client to Key Decision Makers
- Created (using PowerPoint, Publisher, AI, and Excel) and launched all Marketing - Digital, Print, and Television.
- Spearheaded launch and distribution of product lines into Middle East, Africa, Dubai, and UK.
- Developed budget and projections for product development, SG&A, Distribution, and Marketing.
Senior Sales Account Manager
American Fidelity
10.2016 - 08.2018
- Increased sales revenue by developing and maintaining strong relationships with key clients.
- Provided exceptional customer service, addressing concerns promptly and proactively identifying potential issues.
- Collaborated with cross-functional teams to develop tailored solutions for unique customer needs.
- Negotiated favorable contract terms, securing long-term partnerships with clients.
- Optimized CRM systems usage for efficient pipeline tracking, communication logging, forecasting accuracy improvements.
- Built rapport with clients through regular check-ins, ensuring their ongoing satisfaction with our products or services.
Director of Sales
DRVITA, INC.
02.2011 - 07.2014
- Developed and directed strategy for launch of new product that became #1 revenue driver for DrVita within 6 months of launch
- Strengthened company's business by leading implementation of Contract Manufacturing Sales Division.
- Project Director in development and launch of 52 sku supplement line accounting for $1M in revenue at a 35% GM.
- Spearheaded cross-functional initiative to achieve development of Private Label Services.
- Responsible for digital strategy and agency management on the Nature's Lab brand.
- Established a cohesive vitamin, mineral, supplement pricing strategy.
- Built the internal foundation and led the company's entry into social media. Added 300k fans in 4 months time.
- Team of 7 Sales Staff accessing Food, Drug, Mass, Club Channels.
Owner/Manager
KNIT LAS VEGAS
01.2007 - 02.2011
- Specialty brick and mortar - textiles and yarn.
- Developed Product line for launch into retail market through specialty and mass channels.
- Managed staff of 6 employees
- Handled all aspects of day to day responsibility including payroll, tax preparation, inventory, web development, social media, advertising, ordering and cross check.
Massage Therapist / Spa Manager
Bellagio Hotel, Resort and Spa
09.1998 - 10.2007
Education
No Degree - Business Management
Western Michigan University
Kalamazoo, MI01.1992
Skills
- Completion of Richardson Sales Management Development Program
- Brand development
- Product line expansion
- Industry Networking
- Supplement Formulation
- Social Media Management
- Systems Creation and implementation
- Project management
- Client Acquisition
- Market research and analysis
- SalesForce/CRM
- Visual Merchandising
- Extensive Trade Show Experience
Certification
- Licensed Insurance Agent - October 2016 - Present
Timeline
Account Coordinator/Licensed Benefit Advisor
Building Blocks for Business
12.2020 - Current
Senior Sales Account Manager
American Fidelity
10.2016 - 08.2018
Consultant / Business Development/ International Sales
CENEGICS GLOBAL HEALTH
07.2014 - Current
Director of Sales
DRVITA, INC.
02.2011 - 07.2014
Owner/Manager
KNIT LAS VEGAS
01.2007 - 02.2011
Massage Therapist / Spa Manager
Bellagio Hotel, Resort and Spa
09.1998 - 10.2007
No Degree - Business Management
Western Michigan University
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