Christine M. Forbes-Dickman
Plymouth,MN
Summary
Dynamic marketing leader with extensive experience, specializing in product launches and key customer engagement. Proven track record in executing successful marketing strategies and fostering cross-functional collaboration. Adept at project management and relationship building, driving impactful initiatives in oncology that enhance patient outcomes and elevate brand presence.
Overview
17
17
years of professional experience
Work History
Director, Systems of Care - Central Region
Syndax Pharmaceuticals
Minneapolis, Minnesota
10.2023 - Current
- Customer Engagement / Marketing Team lead, responsible for embedding Syndax within the most influential healthcare systems across United States.
- Advanced marketer, people leader, HCP engagement expert strategist, tenured cross functional partner, and tactical launch execution expert.
- Covering Nation with focus on Central United States. Top Academic Cancer Centers in 13 states. Revumenib, Menin Inhibitor – Acute Leukemia Market.
- Partner with senior leadership, commercial, marketing, regional business directors, medical, compliance, talent acquisition, market access, and other key internal partners for the launch of Menin Inhibitor in the RR AML KMT2A and NPM1 treatment landscape.
- Workstream lead; Customer Engagement Strategy and Tactics, Marketing, Peer-to-Peer Education, Vendor Management, Advisory Boards, Consulting, Key Conference Strategy, Market Access, and Speaker's Bureau.
Associate Director, Global Marketing/ Comm Ops
AbbVie
Minneapolis, MN
05.2022 - 10.2023
- Global marketer responsible for the development and execution of the HCP engagement and marketing strategy for Epcoritamab (bispecific monoclonal antibody) in DLBCL/FL at the global, area, and country-affiliate level.
- Partner with a matrixed team, including Market Access, Medical Affairs, Finance, Regulatory, Legal, Supply Ops, Health Economics, Clinical Development, R&D, Public Affairs, Regulatory Review, Patient Relations, OEC, Market Research, Commercial, and Training.
- Led a team of eight ex-U.S. affiliates for regional marketing material resource creation.
- Co-Creation and implementation of a Global Brand Marketing Strategy.
- Created External Expert Engagement Platform for Global Oncology team.
- DLBCL FL treatment landscape project lead; bispecific, CarT, and evolution of sequencing.
- Global Advisory Board Lead.
- Cocreation of comprehensive launch readiness plan.
- Execution of strategic planning and moderation of global advisory boards.
- Vendor Management. Budget execution and tracking. Market segmentation development pre/post launch.
- Collab relationship and communication lead with Genmab, Competitive Intelligence, and Market Research committees.
Thought Leader Liaison, Hematology
AbbVie Oncology
03.2018 - 05.2022
- Senior Regional Marketer responsible for building and execution of commercial initiatives to support oncology/hematology brand strategy.
- Venetoclax: AML CLL. (Pre & Post Approval).
- Development and implementation of National External Expert Strategy.
- Including: tactical plans, launch readiness, opinion leader relationship, key account management, speaker’s bureau, consulting, contracting, advisory board planning and execution.
- Additional responsibilities: national budget & finance lead, vendor management, lead public affairs and advocacy teams.
- Project execution with Ethics, Compliance, Medical, Regulatory, Legal teams.
- Marketing lead CLL/Murano (1st Line CLL indication) Launch 2020, AML & MDS Internal Business Team lead 2020-2021, MDS launch lead 2021.
- Marketing Liaison point, Multiple Myeloma/future indications.
- Myeloma Segmentation Development.
- National Advisory Board Plan Lead with internal/collaboration Genentech partners across broad hematology portfolio.
- Manage internal process for material submission and review in accordance with all OEC guidelines.
- Execute communications leadership pre/post Advisory Boards.
- Experienced moderator for high level advisory boards.
- Oncology Portfolio training lead and mentor for new hires 2022.
- Coaching and Leadership Training 2021, 2022.
- AbbVie Women in Oncology Employee Resource Group.
- AbbVie Oncology Marketers Association.
- Spirit of Oncology Award 2019.
- Strong internal and external relationship building, time management, leadership, and communication skills.
- High prioritization on teamwork with all cross functional partners to best support utilization of oncology molecules with the patient first mentality.
Senior Regional Marketing Manager, Central Region
Amgen/Onyx Pharmaceuticals
12.2015 - 01.2018
- Senior Regional Marketing Manager -Amgen – Dec 2015.
- Rocky Mountain Region –Primary agents/disease states supported; Kyprolis (Multiple Myeloma) and Blincyto (Acute Lymphoblastic Leukemia) Commercial, Promotional, and Brand Teams.
- Responsibilities included: Key Account Management, Key Opinion Leader relationship development, Speaker Bureau Management: recruiting, training, coaching, and content development.
- Facilitating and Coordinating Speaker Trainings with medical and compliance partners.
- Contract execution.
- Key Opinion Leader interactions.
- Marketing project development, advisory board recruitment, social media monitoring, and corporate affairs project coordination.
- Sponsorship submission and management of influential oncology meeting support.
- Cross functional support to promotional/sales, brand, market access teams, and medical.
- Lead – Speaker Bureau (Kyprolis/Blincyto) for Regional Marketing Team 2017.
- A.L.L. Pediatric Lead Advisory Board March 2017.
- Executive Amgen CEO visit lead Mayo Aug 2017.
- Corp Affairs/Social Media project lead 2017.
- Blin Pediatric Global Training Projects April 2017.
Senior Oncology Sales Manager, Hematology
Onyx Pharmaceuticals
01.2012 - 01.2015
- Promotional responsibilities for Carfilzomib/Kyprolis in Multiple Myeloma.
- Targeting community and academic accounts in ND, SD, and MN.
- Chairman’s Circle Award Winner 2015.
- Responsibilities included sales, marketing, reimbursement, and promotion of Carfilzomib.
- Coordination and management of cross-functional partners in MN ND territory.
- Amgen/Onyx Women in Networking Chair – professional development and mentoring.
- Regional Marketing Specialist Mentorship.
- Family Life Success Amgen-wide initiative.
- One Amgen Leadership National Award for project development and execution.
Senior Clinical Hematology Consultant, Central
Genzyme (Sanofi)
01.2009 - 01.2012
- Promotional responsibilities for Campath (CLL), Leukine (growth factor), Mozobil (bone marrow transplant), and Clolar (AML) in Hematology.
- Key customer base with community offices, hospitals, clinics, and high-level academic teaching institutions.
- Specializing in targeted therapies for optimal patient outcomes.
- GPO, Market Access, Reimbursement, and Contracting experience.
- Circle of Excellence Awards trip Winner 2010 and 2011.
- Exceeds Expectations 2010 Performance Review.
- Sales Leader award for Campath and Leukine 2010, Best Practice Award Q1 for SD business opportunities, Sales Leader, and President’s recognition Award 2010.
- Exceeds expectations and distinguished ranking on Sales Individual contributor Performance Appraisal.
- Mozobil leadership board – sales team appointee for input on sales and marketing tactics for transplant product.
- Top tier bonus Q1 and Q2 2011 for outstanding sales and business practices.
Education
Bachelor of Arts - History/Prelaw studies
Saint Mary’s University of MN
WinonaSkills
- Marketing Strategy & Execution
- Product Launches
- Key Customer Engagement
- Project Management
- Cross-Functional Collaboration
- Team Leadership
- Effective Communication
- Relationship Building
- Vendor Management
Leadership Trainings
- Leadership Development Training Master Class 2024/2025
- Kellogg Executive Leadership Course 2022
- Global Lead the World Marketing Summit 2022 & 2023
- Executive Communications Course AbbVie Leadership Development 2022
- Korn Ferry Leadership Architect Global Competency Framework 2022
- Opus Vox moderation and public speaking 2022
- Thought Leader Liaison Team Lead Training 2022
Timeline
Director, Systems of Care - Central Region
Syndax Pharmaceuticals
10.2023 - Current
Associate Director, Global Marketing/ Comm Ops
AbbVie
05.2022 - 10.2023
Thought Leader Liaison, Hematology
AbbVie Oncology
03.2018 - 05.2022
Senior Regional Marketing Manager, Central Region
Amgen/Onyx Pharmaceuticals
12.2015 - 01.2018
Senior Oncology Sales Manager, Hematology
Onyx Pharmaceuticals
01.2012 - 01.2015
Senior Clinical Hematology Consultant, Central
Genzyme (Sanofi)
01.2009 - 01.2012
Bachelor of Arts - History/Prelaw studies
Saint Mary’s University of MN