Christine Noriega
Summary
Results-driven marketing professional with extensive expertise in Salesforce Marketing Cloud and CRM strategies. Demonstrated success in lead nurturing, email strategy, and lifecycle marketing, optimizing automated campaigns to enhance engagement and achieve business objectives. Strong ability to build positive relationships and promote products through innovative approaches.
Overview
22
22
years of professional experience
Work History
Marketing Automation & Operations Manager
Memorial Sloan Kettering Cancer Center
New York, NY
10.2023 - Current
- Manage relationships with business owners on leading campaigns and overseeing the strategic process from initial concept and planning and gathering requirements through to execution, optimization, and final reporting
- Evaluate data and analytics to identify areas of improvement for future campaigns, adjust campaign elements, to improve performance
- Work to streamline marketing tasks, nurture leads, and enhance engagement
- Have a deep understanding of the healthcare industry, cross-functional collaboration with patient engagement, IT, and clinical teams, to create personalized communication and ensure compliance with regulatory requirements
- Supervise employee workflow and manage projects to maximize productivity
- Use strategic thinking, technical proficiency to improve campaigns through Saleforce Marketing Cloud and Personalization tools
Email Marketing Manager
Kaplan Test Prep
New York, NY
05.2017 - 10.2023
- Manage a multi-channel email program, developing and deploying over 150+ emails each month to an audience of over 500,000
- Generate and manage email strategy and calendar on a monthly basis
- Collaborated with the creative team to optimize email templates. These templates increased CTR and revenue.
- A/B testing - subject lines, email templates, creative, and copy to develop an ideal email strategy to use during peak times.
- Developed a content campaign during Covid to focus less on promotional emails during these times and provide guidance and resources.
- The execution of the this campaign increased engagement through sessions to the website up to 112%.
- Proficient in Salesforce Marketing cloud, using Einstein profiles to optimize email send dates and times, and create audience profiles
- Develop journeys and welcome series for new and existing leads
Digital Marketing Specialist, Email
AAA Northeast
Garden City, NY
07.2012 - 05.2017
- Responsible for deploying targeted emails to 900,000+ opt-in subscribers and managing multiple lists
- List management and effectively increasing list size
- Ensure all content and links are correct during production and QA
- Maintain and create email templates in Exact Target and Dreamweaver
- Generate reports using several Web analytics tools
- Proficient in HTML
Marketing Specialist & Event Coordinator
AAA New York
Garden City, NY
09.2003 - 07.2012
- Negotiate contracts, promotions and barter agreements with 200 existing and potential partners
- Create and oversee marketing plans and advertising schedules for clients and partners, including Hertz, Penske and The Bronx Zoo
- Implement new programs and actively seek new partners to benefit 1.6 million membership base
- Supervise the design/layout of advertisements and collateral for print, website and e-mails
- Manage location, time, logistics and budget for events
- Responsible for the management of over 20 annual events with over 3k attendees
- Research venues and generate innovative ways to create event awareness
- Event Retro - Analyze event, determine success, compare costs and compose final reports and event analysis provided to upper management
Education
Bachelor of Science - Marketing, Concentration in Advertising
St. John's University
Jamaica, NYSkills
- CRM expertise (Salesforce Marketing Cloud)
- Campaign Management & Optimization
- Marketing automation
- Lead nurturing
- Email strategy
- Strategic thinking
- Lifecycle Marketing
- Communication and relationship development within departments
- Personalization experience: Dynamic Yield knowledge and MovableInk experience
References
References available upon request.
Timeline
Marketing Automation & Operations Manager
Memorial Sloan Kettering Cancer Center
10.2023 - Current
Email Marketing Manager
Kaplan Test Prep
05.2017 - 10.2023
Digital Marketing Specialist, Email
AAA Northeast
07.2012 - 05.2017
Marketing Specialist & Event Coordinator
AAA New York
09.2003 - 07.2012
Bachelor of Science - Marketing, Concentration in Advertising
St. John's University
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