Christine O'Brien
American Academy of Actuaries
Washington,DC
11
years of professional experience
Dynamic communications professional with extensive experience in social media management and graphic design. Skilled in creating engaging content and analyzing performance metrics to drive audience engagement and achieve organizational goals.
Work History
Specialist, Communications & Social Media
3 Years 2 Months- Develop and implement social media strategies aligned with organizational goals.
- Create, schedule, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
- Monitored social media channels, responded to comments and messages, and fostered online community engagement, enhancing brand presence.
- Analyzed social media performance using analytics tools and prepared reports with actionable recommendations for improvement.
- Manage content calendars and ensure timely, consistent posting.
- Tracked social media trends, emerging platforms, and best practices, informing strategies to increase audience reach and engagement.
- Coordinate paid social media campaigns and monitor advertising performance.
Coordinator of Outreach & Communications
3 Years 10 Months- Developed engaging posts, captions, images, videos, and stories to enhance audience interaction.
- Aligned content with brand's voice and style to maintain cohesive messaging.
- Coordinated planning and scheduling of posts using social media management tools to streamline content delivery.
- Maintained a consistent posting calendar.
- Responded to comments, messages, and customer inquiries.
- Engaged with followers to build strong relationships.
- Monitored conversations about the brand.
Communications Assistant
2 Years 6 Months- Monitored news sources to identify articles and topics relevant to clients' industries, ensuring timely awareness of industry trends.
- Maintained comprehensive, up-to-date database of media contacts.
- Developed and managed content for websites, blogs, newsletters to drive engagement and establish a consistent brand voice.
- Assisted in administrative tasks as needed.
Public Relations Intern
3 Months- Coordinated social media campaigns to engage target audiences effectively.
- Developed press releases and media kits to enhance brand visibility.
- Conducted research on industry trends to inform communication strategies.
- Assisted in organizing community outreach events to foster relationships.
Education
Bachelor of Arts - Communications
Bachelor of Arts - Communications And Media Studies
Skills
Social media production and management (organic & paid)
Graphic design (Adobe Creative Cloud
Canva)
Website management (WordPress
Drupal)
Content creation
Microsoft Office
Event marketing
Email management
Timeline
Specialist, Communications & Social Media
American Academy of Actuaries
2023.01 - 2026.03Read More
Coordinator of Outreach & Communications
American Academy of Actuaries
2019.02 - 2022.12Read More
Communications Assistant
American Academy of Actuaries
2016.08 - 2019.02Read More
Public Relations Intern
Mission Complete
2015.05 - 2015.08Read More
Manhattan University
Bachelor of Arts from Communications
Read More
Richmond American University London
Bachelor of Arts from Communications And Media Studies
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