CHRISTINE PEISKER
Chicago,IL
Summary
Healthcare marketer with 20 years of progressive DTC and HCP experience, including pharmaceutical, specialty pharmacy, health systems, medical group practices, urgent care, and ambulatory clinics.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Account Director
Epsilon, a Publicis Groupe company
2021.07 - Current
- Work well in a cross-functional agency team setting, providing support and guidance to produce direct-to-consumer marketing program for Illinois-based pharmaceutical client
- Managed redevelopment and launch of the branded website in a crowded rare disease marketplace, effectively increasing traffic by 1,223% YoY and conversions by 426% YoY
- Proved successful working within tight deadlines and a fast-paced environment to launch the eCRM program across 4 distinct audiences, social and display ad campaigns, and virtual and in-person monthly patient events designed to engage, build awareness and move patients along the treatment decision-making journey.
- Earned client confidence as a reliable, trusted advisor through active listening, deep understanding of the business, demonstrating best marketing practices, and directing client initiatives with an eye for quality and customer needs
- Identified issues, analyzed information, and provided solutions to problems
Marketing Manager
The Joint Commission, Ambulatory Care Services
2018.04 - 2021.07
- Partnered with executive leadership, sales team, and marketing operations to develop and implement integrated strategic business plans to support growth initiatives, surpass revenue goals and increase market share
- Planned, directed, and oversaw all marketing and sales messaging and creative execution for ambulatory business segment to ensure alignment with value proposition and strategic market positioning goals
- Leveraged robust CRM business strategy to mine and analyze prospective and current customer data through Salesforce and Marketo to effectively nurture customers through decision-making process
- Worked with multiple stakeholders to co-lead Ambulatory Accreditation Growth Strategy to develop service offering enhancements including process improvements, customer needs assessment, integrated customer support programs, and awareness-building initiatives
Provider Strategic Marketing Program Lead
Walgreen Co., Walgreens Specialty Pharmacy
2012.11 - 2018.03
- Launched company’s first-ever customizable, multi-faceted payer-provider pull-through tool kit for field sales, which helped the business realize average increase of 6% referral conversion and 11% incremental revenue in the first six months across 20 distinct pull-through initiatives
- Analyzed market data to identify pull-through gaps in geographic areas, understand competitive landscape, pinpoint market growth potential, triage marketing, and sales resources, and optimize new and existing access opportunities
- Supervised team of external agency strategists, writers, and designers to synthesize workshop insights and create a positioning statement and creative expression and campaign for the Specialty Pharmacy enterprise
- Led strategic planning and tactical execution for complex conditions and disease states including, Fertility, Rheumatoid Arthritis, Multiple Sclerosis, and Oncology
Digital Media Manager, Strategic Marketing and Brand Manager
Northwest Community Healthcare
2006.07 - 2012.11
- Provided strategic thought leadership to initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors for oncology, cardiac, pediatric and gastroenterology service lines
- In partnership with external agency partners, instituted a department-wide process for managing complex campaign timelines and budgets, establishing strategic marketing goals, conversion objectives and ROI benchmarks
- Won the confidence of executive leadership, risk management and legal teams, and the Board of Directors through strategic discussions and workshops to develop and launch the organization’s first social media strategy to increase brand engagement
- Spearheaded development of the “myNCH” app and e-strategy with external agency and internal IT team
Education
Master of Science - Integrated Marketing Communications
Roosevelt University
Chicago, IL12.2015
Bachelor of Arts - English
Mount Mercy University
Skills
- Provider, patient, payer, consumer communications
- Strategic long-range and annual marketing program planning and execution
- Brand storytelling, value prop creation
- Leadership across matrix organization
- Strategic account development and relationship management
Certification
- Digital Marketing Strategies, Kellogg Executive Education - March 2023
- Certified Change Agent – Robust Process Improvement (RPI ) Program, developed at The Joint Commission, June 2020
Timeline
Account Director
Epsilon, a Publicis Groupe company
2021.07 - Current
Marketing Manager
The Joint Commission, Ambulatory Care Services
2018.04 - 2021.07
Provider Strategic Marketing Program Lead
Walgreen Co., Walgreens Specialty Pharmacy
2012.11 - 2018.03
Digital Media Manager, Strategic Marketing and Brand Manager
Northwest Community Healthcare
2006.07 - 2012.11
Master of Science - Integrated Marketing Communications
Roosevelt University
Bachelor of Arts - English
Mount Mercy University