Christine Posadas
Warner Robins,Georgia
Summary
Ambitious Marketing Assistant optimizing campaign performance to drive business success and skilled at producing high-quality content to increase sales and conversion rates. As well as a devoted market researcher with established record of measurable customer engagement, coordinating lead generating campaigns and achieving notable revenue results.
Overview
8
8
years of professional experience
Work History
Marketing Assistant
Academy Mortgage / ALCOVA Mortgage
01.2023 - Current
- Assisted in growing customer database through lead generation tactics like landing page optimization and targeted online advertising campaigns.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Identified appropriate marketing channels and target customers for campaigns.
- Organized weekly team meetings, brainstorming sessions.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Maximized event attendance with thorough planning, promotion, and logistics support for conferences, webinars, or workshops.
- Tracked marketing efforts to monitor results in real-time.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution with Facebook, Instagram, TikTok, and more.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created customized print and large format materials to increase brand and product awareness.
- Aided in budget management, tracking expenses and analyzing return on investment metrics to optimize marketing spend.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Leasing and Marketing Professional
Carter Funds
09.2021 - 07.2022
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Researched and evaluated potential new markets and products.
- Conducted market research and analysis to identify consumer trends and preferences.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Maintained high occupancy rates through effective marketing strategies and excellent customer service.
- Inspected properties before and after new tenant move-ins to schedule maintenance, cleaners, and other services.
- Increased tenant satisfaction by promptly addressing concerns and resolving issues.
- Delivered informative property tours to prospective residents, highlighting unique amenities and features tailored to their needs.
- Facilitated smooth move-ins for new residents by preparing lease agreements and coordinating logistics efficiently.
- Enhanced community atmosphere by planning and executing engaging resident events.
- Boosted property revenue by skillfully negotiating lease terms and rent increases.
Leasing Specialist
Seldin
12.2020 - 06.2021
- Conducted regular inspections of vacant units to ensure they were ready for occupancy by new tenants in a timely manner.
- Conducted property tours with potential rental clients and answered all questions truthfully regarding facility.
- Retained high-quality tenants through proactive relationship-building efforts aimed at addressing their needs before problems arose.
- Collected, completed, and processed lease applications.
- Organized resident events to foster a sense of community within the property, increasing tenant satisfaction levels.
- Collected and maintained careful records of rental payments and payment dates.
Front Desk Agent
Holiday Inn Express
01.2016 - 12.2020
- Identified opportunities for process improvement within the front desk operations, leading to enhanced efficiency without sacrificing quality of service provided to guests.
- Facilitated smooth guest experiences by coordinating with multiple departments across the property.
- Acquired in-depth knowledge of surrounding area to offer guests with information about dining options, entertainment, and shopping activities.
- Mentored new hires on best practices at the front desk ensuring they were properly trained and equipped to excel in their roles.
- Supported sales efforts through upselling rooms, amenities, or special packages when appropriate.
Education
No Degree - Marketing
University of Nebraska At Omaha
Omaha, NE2026
Certificate of Achievement - Entrepreneurship
Metropolitain Community College
Omaha, NE2024
Professional Certificate - Digital Marketing
Meta
Coursera2024
Skills
- Market Research and Analytics
- Trend tracking
- Social Media Marketing
- Brand Development
- Database Management
- Survey Design and Development
- Search Engine Optimization
- Graphic Design
- CRM Software
- Paid Social Advertising
- Content scheduling
- Video Editing
Timeline
Marketing Assistant
Academy Mortgage / ALCOVA Mortgage
01.2023 - Current
Leasing and Marketing Professional
Carter Funds
09.2021 - 07.2022
Leasing Specialist
Seldin
12.2020 - 06.2021
Front Desk Agent
Holiday Inn Express
01.2016 - 12.2020
No Degree - Marketing
University of Nebraska At Omaha
Certificate of Achievement - Entrepreneurship
Metropolitain Community College
Professional Certificate - Digital Marketing
Meta
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