Christine Scheer
Creative Services and Design
Tucson,AZ
Summary
Creative Senior Graphic Designer with talent for developing unique custom artwork ad collaborating with multiple stakeholders. Innovative approach to ideas and concept development. Offering many years of expertise overseeing individual projects, marketing, and brand development.
Overview
19
19
years of professional experience
Work History
Graphic Design Manager
Tohono Chul | Gardens, Galleries
Tucson , AZ
2022.03 - Current
- Doubled philanthropy funding target with creative campaign for monarch butterfly conservation
- In 1 year, assisted Executive Director in launching branding for 10 out of 17 new public-facing initiatives
- Increased attendance at second iteration of seasonal event by 65%
- Exceeded gross income expectations for Holiday Nights with a complete branding strategy
- Successfully re-structured Giving levels resulting in a 25% increase in Memberships in 6 months
- Supervised a team of volunteers to develop botanical database to support mission
Senior Graphic Designer and Branding Consultant
Christine Scheer Creative Services and Design
Tucson, AZ and International locations , AZ
2021.04 - Current
- Boosted online visibility 90% for a custody law client with a WordPress site with a full content rewrite, SEO implementation and messaging strategy
- Reached targeted audience for an Arizona promotions firm at inaugural event
- Achieved 100% launch date for design, graphics, and strategy for SoundCloud client
- Supervised signage project for guesthouse property; video/Facebook promotion for Belize restaurateur
Senior Graphic Desgner, Creative Services Manager
The University Of Arizona
2004.08 - 2021.11
- Accelerated student engagement 75% by building web pages for multiple courses in HTML5
- Authored Acrobat/PowerPoint presentations using VoiceThread, Articulate, ThinkSpace, Google Forms
- Developed training for Zoom, YouTube, Panopto, and Google tools
- Aligned branding presentation 98% across all print, social media, digital displays, promotional images
- Leveraged expertise in GoPro and DSLR camera setups, shooting, and editing to produce an engaging library of animal dissection instructional multimedia videos and graphics
- Earned status to illustrate medical diagramming for animal courses using Adobe Creative Suite
- Improved cross-campus visibility 20% with focus groups to understand web resource usability
- Boosted click-through rate 80% and amplified content by redesigning all unit landing pages
Education
Master’s Degree - Visual Communications
The University of Arizona, College of Fine Arts
Tucson, AZMaster’s Degree - Communication and Digital Media Theory
The University of Arizona, College of Fine Arts
Tucson, AZBachelor’s Degree - Graphic Design
Michigan State University, College of Arts and Letters
East Lansing, MISkills
- Digital and Print Design
- Multimedia
- Illustration
- Video Editing
- Web Graphics
- Project Management
- Social Media
- Photography
- Presentations
- Corporate Identity
- Adobe Creative Suite
- InDesign
- Photoshop
- Illustrator
- Acrobat
- AfterEffects
- Premiere Pro
- HTML5/CSS
- Drupal
- WordPress
- Microsoft 365
- Google Tools
- Slack
- PlayPosit
What I Offer
- Experience utilizing Adobe Creative Suite for print, digital, online or 3d environments
- Experience supporting a project management office and overseeing collaborative partners for things such as newsletters, marketing campaigns, annual reports, conference materials, direct mail collateral, convention booth design, signage, publications, and website content.
- Experience with the print production process, including communicating with vendors, proofing and handling inventory
- Experience creating visual concepts with MS Word or MS PowerPoint for presentations (and all Microsoft 365 products and Google Tools)
- Developing unique branding concepts, finalizing brand standards and creating brand guidelines
- Upholding branding standards and maintaining brand integrity
- Ability to prioritize and satisfy multiple requirements on time, in an environment where requirements frequently change
- Ability to provide a portfolio showcasing a broad range of graphic design competencies including social media, animation and signage
Timeline
Graphic Design Manager
Tohono Chul | Gardens, Galleries
2022.03 - Current
Senior Graphic Designer and Branding Consultant
Christine Scheer Creative Services and Design
2021.04 - Current
Senior Graphic Desgner, Creative Services Manager
The University Of Arizona
2004.08 - 2021.11
Master’s Degree - Visual Communications
The University of Arizona, College of Fine Arts
Master’s Degree - Communication and Digital Media Theory
The University of Arizona, College of Fine Arts
Bachelor’s Degree - Graphic Design
Michigan State University, College of Arts and Letters
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