Christine Sellers
Jacksonville,FL
Summary
Dynamic Promotion Manager with expertise in promotion strategy and campaign management. Proven ability to enhance audience engagement and brand visibility through innovative promotional techniques.
Overview
24
24
years of professional experience
Work History
Promotion Manager
WJXT
Jacksonville, FL
04.2016 - Current
- Supervise and produce promotional campaigns for WJXT, increasing audience engagement and brand visibility.
- Coordinated with marketing and news teams to develop promotional strategies, aligning messaging with audience interests.
- Researched current industry trends, competitive landscape, and target audience behavior.
- Developed AI model to help craft compelling teases for WJXT news producers.
- Analyzed audience feedback to refine promotional approaches and enhance effectiveness.
Topical Producer
WJXT
Jacksonville, Florida
07.2011 - 04.2016
- Write engaging news teases to boost audience engagement.
- Coordinated with news producers and reporters to effectively promote daily stories.
- Produced sweeps campaigns during quarterly ratings periods, creating assets for on-air and digital platforms.
Owner
Studio352
Gainesville, Florida
04.2009 - 07.2011
- Managed daily operations of creative studio, delivering commercial, TV show, and documentary production services.
- Developed marketing strategies to increase brand visibility and engage clients effectively.
- Collaborated with clients to clarify vision and requirements, ensuring alignment with project goals.
- Oversaw project timelines ensuring timely delivery of creative solutions.
Production Assistant
WCWJ
Jacksonville, Florida
11.2003 - 04.2008
Production Assistant
WGFL
Gainesville, Florida
07.2002 - 11.2003
Education
Bachelor of Science - Telecommunications- TV & Radio Production
University of Florida
Gainesville, FL08-2001
Skills
- Promotion strategy
- Campaign management
- Audience research
- Promotional analytics
- Regulatory compliance
- Content production
- Compliance training
Accomplishments
- 2021 Suncoast Emmy Award
- 2022 Suncoast Emmy Award
- 2024 Graham Excellence Award- Best Image Promotion
- 2024 Graham Excellence Award- Best Topical Promotion
- 2025 Graham Excellence Award- Best Image Promotion
Timeline
Promotion Manager
WJXT
04.2016 - Current
Topical Producer
WJXT
07.2011 - 04.2016
Owner
Studio352
04.2009 - 07.2011
Production Assistant
WCWJ
11.2003 - 04.2008
Production Assistant
WGFL
07.2002 - 11.2003
Bachelor of Science - Telecommunications- TV & Radio Production
University of Florida